CONSUMER BEHAVIOR – AUSTRALIA

Not so full of beans: instant coffee sales down

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-May-16

A Roy Morgan Single Source survey has found that the proportion of Australian grocery-buyers aged 14+ who bought instant coffee (not decaf) in an average four-week period slipped from 59.1 per cent to 49.4 per cent between April 2011 and March 2016. Over the same period, the proportion buying fresh coffee in any given four weeks rose from 28.2 per cent to 30.2 per cent. Nescafe remains the most popular brand of instant coffee, with its different varieties being purchased by 49.7 per cent of all instant-coffee buyers in an average four weeks in the year to March 2016, although this compares with 57 per cent in the year to March 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NESCAFE, MOCCONA, INTERNATIONAL ROAST

Airwaves putting a smile on the dial, says ARN chief

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Original article by Michael Bodey
The Australian – Page: 28 : 30-May-16

Pollinate has produced research on behalf of Australian Radio Network which examines how consumers engage with various media formats. The research found that radio is one of five media channels that are particularly effective in lifting the mood of audiences. ARN CEO Tony Kendall says the research shows that consumers are no longer engaged with radio in the late evening prior to going to bed, when they tend to use mobile phones and tablet devices rather than listening to radio or watching TV.

CORPORATES
AUSTRALIAN RADIO NETWORK PTY LTD, POLLINATE, FACEBOOK INCORPORATED, SPOTIFY LIMITED, PANDORA MEDIA INCORPORATED, KIIS FM, GOLD FM

TV today: free and paid, linear and on demand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that 95.4 per cent of Australians aged 14+ watched TV in some form in the first four months of 2016. The survey also shows that 90.2 per cent of Australians watched any ‘linear’ free-to-air (FTA) TV during an average week. Meanwhile, 34.8 per cent watched TV ‘On Demand’ in an average four weeks, including the FTA networks’ catch-up services and Subscription Video on Demand (SVOD) services, while 26.7 per cent watched ‘linear’ Foxtel in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Arthouse buffs see more films overall, including almost as many mainstream movies as other cinema-goers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-May-16

A Roy Morgan Single Source survey has found that of the one million Australians aged 14+ who see arthouse or foreign-language movies at the cinema, 58 per cent saw just one such film in an average three months during the year to December 2015. Meanwhile, 30 per cent saw two or three such films, and the remaining 12 per cent saw four or more. Overall, at an average of two such films each per quarter, it adds up to a total of eight arthouse/foreign films over the year. The survey also shows that arthouse movie audiences also saw an average of 14 films at cinemas in 2015 (3.5 per quarter on average) – which therefore includes six mainstream movies. The 8.4 million cinema-goers who do not see any arthouse or foreign-language movies in a three-month period only averaged nine movies each over the course of the year.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Powering up: using the same supplier for electricity and gas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-May-16

A Roy Morgan Single Source survey has found that 92 per cent of Australians aged 14+ who live in households connected to ActewAGL electricity also use the utility for gas. Meanwhile, 85.4 per cent of Alinta Energy customers use it for both gas and electricity, followed by AGL Energy (84.3 per cent) and Simply Energy (82.5 per cent). The survey, which was carried out in the year to March 2016, also shows that capital city dwellers (70.0 per cent) are far more likely than regional residents (52.8 per cent) to live in households with both electricity and gas connected to the same supplier. However, a considerably lower proportion of people living in regional areas have a gas connection.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACTEWAGL, AGL ENERGY LIMITED – ASX AGL, SIMPLY ENERGY, RED ENERGY PTY LTD

Will proposed super changes impact L-NP vote?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Research Single Source survey has found that 65.5 per cent of Australian electors who hold more than $A1m in superannuation are Liberal-National Party voters, as are 46.8 per cent of those with $A150,000 to under $A1m in super. The proposed changes to superannuation in the May 2016 Budget have the potential to negatively impact these two groups, which together comprise more than one in three (37.2 per cent) L-NP voters with super. However, just 28.6 per cent of voters with super balances of less than $A50,000 intend to vote L-NP, while 32.7 per cent intend to vote for the Australian Labor Party.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

No kidding: parents of infants more likely than those of older children to take overseas holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-May-16

A Roy Morgan Single Source survey has found that more than 2.7 million Australians aged 14+ (or 13.9 per cent of the population) reported travelling overseas on their last holiday. The survey, which was carried out in the year to December 2015, also shows that just over 19 per cent of those overseas travellers were parents of children under the age of 16. Parents of infants aged 0-2 years were the most likely to holiday overseas (11.6 per cent), followed by parents of 12-15 year-olds (10.3 per cent). Meanwhile, 5.3 per cent of Australian-born parents of infants went overseas on their last holiday, compared with 23.5 per cent of parents who were born overseas.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Women more likely than men to wear prescription glasses and/or contact lenses

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-May-16

A Roy Morgan Single Source survey has found that 85.8 per cent of Australians aged 65+ wear prescription glasses and/or contact lenses, compared with just over three in 10 Australians aged 18-24. The survey, which was carried out in the year to December 2015, also shows that 65.2 per cent of Australian women aged 18+ wear prescription glasses/contact lenses, compared with 54.8 per cent of men. While the prevalence of vision impairment rises for both genders as they get older, women consistently outnumber men, particularly among the younger age brackets.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s reading habits: the good (and not-so-good) news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-May-16

A Roy Morgan Young Australians Survey has found that the proportion of Australians aged 6-13 who agree with the statement "I enjoy reading" rose from 73.7 per cent to 74.5 per cent between January 2010 and December 2015. The survey also shows that 81.9 per cent of girls enjoy reading (up from 80.1 per cent in 2010), compared with 67.5 per cent of boys (virtually unchanged from 67.6 per cent in 2010). Whereas 74 per cent of 10-13 year-old girls and 61.3 per cent of boys the same age reported that they enjoyed reading in 2010, both groups have since shown increases. Meanwhile, the proportion of Australians aged 14+ who read books has decreased in recent years, most noticeably among women.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Securing ‘Technology Early Adopters’ the key to success in the new banking environment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-May-16

A Roy Morgan Research Single Source survey, which was carried out in the year to February 2016, has found that 18.7 per cent of Australians can be classified as "Technology Early Adopters". However, Early Adopters are always the first to purchase and use new technologies and generally set the trend for the broader market to follow, making it crucial for banks to understand how they are performing among this group. The survey shows that Teachers Mutual Bank has the highest proportion of Technology Early Adopters (29.2 per cent of its customers, which is 56 per cent higher than the population average). Of the four major banks, Westpac is eight per cent above the average, followed by the ANZ and CBA (both seven per cent above the average).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TEACHERS MUTUAL BANK LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, BENDIGO BANK, HERITAGE BANK LIMITED – ASX HBS, BANK OF SOUTH AUSTRALIA LIMITED, ING DIRECT, CITIBANK PTY LTD