CONSUMER BEHAVIOR – AUSTRALIA

Flying cross: most of each airline’s website visitors also check out one (or more) of their competitors

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Mar-16

A Roy Morgan Single Source survey has found that 4.23 million Australians aged 14+ (22 per cent) visited one or more airline’s websites in an average four weeks during the year to December 2015. Some 2.73 million visit the Qantas website in an average four-week period, ahead of Jetstar (1.93m), Virgin Australia (1.87m) and Tiger (572,000). Visitors to the Qantas website are the most loyal: 45 per cent do not visit any other airline’s website, while 28 per cent will check out one other airline’s website and eight per cent visit all four. In contrast, just 19 per cent of visitors to the Tiger website do not visit any other airline’s website, while 38 per cent also check out every single one of its domestic competitors.

CORPORATES
ROY MORGAN RESEARCH CENTRE PTY LTD, QANTAS AIRWAYS LIMITED – ASX QAN, JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, TIGER AIRWAYS AUSTRALIA PTY LTD

New car market starts 2016 with intention uptick

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Mar-16

A Roy Morgan Single Source survey has found that 585,000 Australians aged 14+ intend to buy a new car in the next 12 months. The survey, which was carried out in January 2016, also shows that 2,210,000 Australians intend to buy a new car in the next four years. Jordan Pakes of Roy Morgan Research notes that around 30 per cent of Australia’s new car intenders plan to buy either a Toyota or Mazda in the next four years – up almost three per cent compared with a year ago. Other volume makes with more potential buyers now than a year ago include Ford and Hyundai.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD

Are lipstick brands alienating older women?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Mar-16

A Roy Morgan Single Source survey has found that 25.7 per cent of Australian women aged 50+ bought at least one lipstick in any given six-month period in the year to December 2015. This compares with 32.5 per cent in the year to December 2011. Meanwhile, the number of women aged 25 and under who buy lipstick has risen from 13.9 per cent to 23.8 per cent over the same period. The survey also shows that Revlon has overtaken Avon to become the most popular lipstick brand among women aged 50+.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, AVON AUSTRALIA, ESTEE LAUDER PTY LTD, MAYBELLINE, MAX FACTOR INTERNATIONAL, L’OREAL AUSTRALIA PTY LTD

NAB Challenge satisfies NAB customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 82 per cent of National Australia Bank customers aged +14 who "occasionally" watch NAB Challenge games during the AFL’s pre-season are very or fairly satisfied with the bank, while the satisfaction level among those who "almost always" watch NAB Challenge matches is 88 per cent. Meanwhile, 80.2 per cent of National Australia Bank customers overall were satisfied with the bank during the six months to December 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN FOOTBALL LEAGUE

On a knife’s edge: the decline of the butcher

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-16

A Roy Morgan Single Source survey has that 70.7 per cent of Australian grocery buyers aged 14+ bought fresh meat in the year to December 2015, compared with 75.6 per cent in the year to December 2013. Meanwhile, the proportion of grocery buyers who purchase their fresh meat at the butcher’s in any seven-day period has fallen from 23.1 per cent to 17.9 per cent over the same period. Despite the decline, butchers still hold a 23.5 per cent share of the total fresh-meat market, due to the amount their shoppers spend in an average seven days ($A37).

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA, FOODLAND AUSTRALIA LIMITED

Not all liquor stores were created equal

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Feb-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 47 per cent of Australians aged 18+ who buy alcohol in an average four weeks believe that "all liquor stores are about the same". This compares with 56 per cent in the year to September 2006. Meanwhile, the proportion who agree that "no single liquor store is best, but two or three are better than others" has risen from 35 per cent to 42 per cent over the same time period; and those who feel that "one liquor store is the very best" rose from six per cent to nine per cent. Among alcohol-buyers who feel that "two or three stores are better than others", 78 per cent nominated Dan Murphy’s, ahead of BWS (38 per cent), Liquorland (28 per cent) and 1st Choice (23 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE

Games people play: console game ownership in Australia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Feb-16

A Roy Morgan Single Source survey has found that 31.4 per cent of Australians aged 14+ (more than 6.1 million people) owned a console game in the year to September 2015. Some 61.8 per cent of Generation Z reported owning at least one console game, well ahead of Generations Y (40 per cent) and X (37.6 per cent). However, only 10.3 per cent of Baby Boomers and 1.8 per cent of Pre-Boomers are console game-owners. The survey also shows that Wii Sports is by far the nation’s most popular console game; it is owned by 47.1 per cent of all console-game owners, ahead of the Call of Duty franchise (36.9 per cent) and Mario (33 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINTENDO COMPANY LIMITED

Airbnb: the changing face of accommodation booking

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) reported having heard of Airbnb in the six months to December 2015. While this is a substantially lower recognition rate than more established tourism industry players such as Flight Centre (70 per cent) and Webjet.com.au (52.2 per cent), it puts Airbnb ahead of well-known operators like STA Travel (26.9 per cent), Lastminute.com.au (25.8 per cent) and Stayz (23 per cent). Meanwhile, 7.7 per cent of Australians say they would consider using Airbnb for their next holiday, making it the fifth-most considered travel agent/booking site after Flight Centre, Booking.com, Wotif, and Webjet.com.au.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AIRBNB AUSTRALIA PTY LTD, FLIGHT CENTRE TRAVEL GROUP LIMITED – ASX FLT, WEBJET LIMITED – ASX WEB, STA TRAVEL PTY LTD, LASTMINUTE.COM AUSTRALIA PTY LTD, STAYZ PTY LTD, BOOKING.COM BV, EXPEDIA AUSTRALIA PTY LTD

Two million Australians take a performance enhancing supplement: Berocca

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ took Berocca in the year to December 2015. The survey shows that Berocca consumption varies by age, but it notably has two distinct peaks: it rises sharply from teenagers up to 22-24 year-olds, when 19 per cent take Berocca at least once in a 12-month period; the rate of consumption then declines throughout the late 20s and 30s to just below the norm, but bounces back up throughout the 40s to a secondary peak of 15 per cent among 45-49 year-olds before its popularity again declines. Meanwhile, Essendon supporters are 39 per cent more likely than average to have had Berocca in the past year, while AFL supporters overall are eight per cent more likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE

The Uber phenomenon

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 5.1 per cent of Australians aged 14+ (or 989,000 people) reported travelling by Uber at least once in any given three-month period in the six months to Decembers 2015. Almost three quarters of them were aged between 18 and 34, while less than 10 per cent were aged 50+. Meanwhile, 5.3 per cent of Australians have downloaded the Uber app, and more than six in every 10 of them are in the younger age brackets. The survey also shows that Uber is most popular among West Australians, of whom 10.5 per cent travel by Uber in any given three months, while 7.6 per cent have downloaded the Uber app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, UBER TECHNOLOGIES INCORPORATED