CONSUMER BEHAVIOR – AUSTRALIA

The sporting year: did you pay attention in 2015?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

Roy Morgan Research published a number of surveys on sports during 2015. Amongst other things, the findings show that soccer, cricket, basketball, netball and Australian Rules football are the most popular team sports played either regularly or occasionally by Australians aged +14. Meanwhile, some 40 per cent of Australians aged 14+ watch cricket on TV either occasionally or almost always, and 35 per cent of the population watches tennis on TV. The surveys also show that 10 per cent of men aged 65+ play golf regularly and 39 per cent of Australian girls aged 6-13 years now play soccer.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Over $35 billion in superannuation switched but nearly one third of switchers didn’t get any advice

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jan-16

A Roy Morgan Single Source (Australia) survey has found that 3.2 per cent of superannuation products (or more than $A35bn) were switched annually in the three years to November 2015. The survey also shows that 26.9 per cent of those switching their superannuation got advice from a financial planner or advisor, 18.2 per cent received advice from their employer and 11.8 per cent were advised by a friend or family. However, 31 per cent of those switching funds did not receive any advice. Meanwhile, 37.2 per cent of those switching to an industry fund did not get any advice, while 42 per cent of those switching to a retail fund received advice from a professional advisor.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Ford, Holden hit wall

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Original article by Joshua Dowling
Herald Sun – Page: 6 : 5-Jan-16

Preliminary new car sales data shows that Toyota retained its title as the biggest-selling car brand in Australia in 2015. The Corolla was the largest-selling car for the third year in a row, although heavy discounting saw the Camry become the nation’s top-selling car for December. Meanwhile, Ford has recorded its worst annual performance since 1966, with an 11.6 per cent decline in sales, while GM Holden’s sales fell by 2.9 per cent to a 22-year low.

CORPORATES
TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MAZDA AUSTRALIA PTY LTD, MERCEDES-BENZ AUSTRALIA PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MITSUBISHI MOTORS AUSTRALIA LIMITED

Avatar’s 3D pricing denies the Force a box-office record

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Original article by Michael Bodey
The Australian – Page: 17 : 5-Jan-16

The Australian box office takings of "Star Wars: The Force Awakens have topped $A69m, eclipsing "Titanic" as the second-highest grossing film on record. However, "Avatar" is likely to remain the highest-grossing film in Australia, as it benefited from the higher cost of tickets for 3D cinemas when it was released in 2009. Globally, the new Star Wars film is currently the six-highest grossing film of all time, with box office takings of $US1.51bn.

CORPORATES
PIXAR

Christmas: time to talk turkey

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Dec-15

A Roy Morgan Single Source survey has found that 6.2 per cent of Australians aged 14+ ate turkey in an average seven-day period in the year to September 2015. The survey also shows that 12 per cent of Australian eat turkey in the month of January, while turkey consumption reaches its lowest point in August (3.4 per cent). Analysis of turkey consumption in January over the last five years shows that 16.2 per cent of Australians aged 50-64 eat turkey in January, ahead of the 65+ age group (14.2 per cent). Meanwhile, 13.2 per cent of Australians born in Australia eat turkey in January, ahead of those born in the UK (11.6 per cent). People identifying as Presbyterian (15.4 per cent), Anglican (13.9 per cent) and Methodist (14.0 per cent) also come in above-average for seasonal turkey-eating compared with those of other faiths.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Australia’s Top 20 favourite Shopping Centres

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 85 per cent of Australians aged 14+ (16.5 million people) shopped at one or more shopping centres in an average four-week period in the year to June 2015. Some 396,000 Australians shop at Melbourne’s Chadstone each month, ahead of Westfield Parramatta in Sydney (385,000), Melbourne Central (307,000) and Westfield Chermside in Brisbane (303,000). Roy Morgan Research CEO Michele Levine says department stores, large retail chains and supermarkets have outlets in many, if not all, of the country’s main shopping centres – and yet each location might cater to a very different set of customers. As a result, you can expect vastly different sales results unless you pick the right spot or adjust the stock, ambience, offers and advertising to suit the area. The Helix Personas segmentation tool can be used to drill down to a really specific type of customer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CHADSTONE SHOPPING CENTRE, WESTFIELD PARRAMATTA, MELBOURNE CENTRAL, WESTFIELD CHERMSIDE

Donation nation: which state is most generous?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 66 per cent of Australians aged 14+ reported making at least one donation to charity in the year to September 2015. This compares with 70 per cent in the year to September 2011. Analysis by state shows that the incidence of charitable giving is fairly consistent, generally hovering around the national average. The exceptions are Western Australia, where 71 per cent of the population are donors; and Tasmania, where 63 per cent of residents give to charity. Meanwhile, Western Australians who donate to charity hand over around $A355 each per year, ahead of donors from NSW/ACT ($A331) and Victoria ($A285).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Dollar discourages US trips: United Airlines

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Original article by Lisa Allen
The Australian – Page: 20 : 10-Dec-15

United Airlines has reported a fall in the number of Australian tourists flying to the US. Brian Znotins, vice-president for network planning at the airline, believes that this trend is the result of the weakness of the Australian dollar against the US currency. There will be no increase in the airline’s services from Sydney and Melbourne to Los Angeles.

CORPORATES
UNITED AIR LINES INCORPORATED, AUSTRALIAN BUREAU OF STATISTICS

The preferred holiday spots of Aussie adventurers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Dec-15

A Roy Morgan Single Source survey has found that 2.7 per cent of Australians aged 14+ engaged in some kind of adventure activity during their last holiday. The survey, which was carried out in the two years to September 2015, shows that 5.3 per cent of Australians who went overseas for their last trip engaged in adventure activity, compared with 2.2 per cent of those who holidayed at home. Meanwhile, 28.5 per cent of Australians who visited Latin America on their last holiday participated in adventure activities, ahead of Canada (14 per cent) and the South Pacific (nine per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Apple Pay: a $1 billion per month potential turnover

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that 52 per cent of Australians aged 14+ who have a non-bank issued American Express credit card also own an iPhone. The survey, which was carried out in the year to September 2015, also shows that more than 80,000 AMEX card-holders own an iPhone 6. This is the only iPhone model that is capable of accessing Apple Pay, which will be launched in Australia exclusively for AMEX-issued credit card holders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AMERICAN EXPRESS COMPANY, APPLE INCORPORATED, APPLE PAY, MASTERCARD AUSTRALIA LIMITED, VISA INTERACTIVE, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB