CONSUMER BEHAVIOR – AUSTRALIA

The state of Australia’s $37.8b online shopping landscape

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that Australians spent an estimated $A37.8 billion online in the year to June 2015. About 4 in 10 Australians buy at least one product online during an average four-week period. The new State of the Nation Retail Spotlight report shows that 6.5 per cent of Australians aged 14+ now buy tickets to shows, movies or events online in an average four weeks. This is followed by travel (6.4 per cent), women’s clothing (5.6 per cent), books (5.2 per cent) and music downloads (4.8 per cent). Roy Morgan Research CEO Michele Levine says it is important that traditional retailers stop viewing online as a threat, and instead as an opportunity to reach and appeal to customers in different ways.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Nearly 1 in 10 young Aussie singles use Tinder

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Dec-15

A Roy Morgan Single Source survey has found that an estimated 5.1 per cent of Australian singles aged 14+ used dating app Tinder on a mobile phone or tablet in an average four weeks in the six months to September 2015. The survey also shows that 8.8 per cent of singles aged 18-24 used the Tinder app in the last four weeks, compared with 6.4 per cent of singles in the 25-34 age group. However, just 1.5 per cent of singles aged 35+ and 1.6 per cent of those aged 14-17 reported using the app in the last four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TINDER, SNAPCHAT INCORPORATED, FACEBOOK INCORPORATED

Theme park travellers head to where the fun is

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Nov-15

A Roy Morgan Single Source survey has found that 740,000 Australians aged 14+ visited at least one theme park on their last holiday. The survey, which was carried out in the year to September 2015, also shows that 55 per cent of holiday-makers whose last holiday was in Australia visited a theme park, compared with the 45 per cent of Australians whose last holiday was overseas. Some 33 per cent of the latter visited the US, ahead of Japan (15 per cent) and Singapore (12 per cent).

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ROY MORGAN RESEARCH LIMITED

Zap attack: Australia’s insecticide buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Nov-15

A Roy Morgan Single Source survey has found that 11.2 per cent of Australians aged 14+ (or 2.2 million people) buy insecticide for their household in an average four-week period. The survey, which was carried out in the year to June 2015, also shows that 31.4 per cent of residents in the Eyre Peninsula region buy household insecticide in any given four weeks, ahead of those in Northwest Queensland (27.5 per cent) and Cairns (25.5 per cent). Meanwhile, people who buy household bug spray in an average four weeks are almost four times more likely than the average Australian to buy garden insecticide as well.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Connected families flowing fast to streaming

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Original article by Chris Griffith, Gina Rushton
The Australian – Page: 3 : 26-Nov-15

It is estimated that some 10 per cent of Australian households now have access to Netflix, while rival subscription video-on-demand (SVOD) provider Stan has indicated that it has nearly 400,000 subscribers. Research by Telsyte shows that the average household now boasts more than nine internet-connected devices, and more people are opting to watch TVs and movies via SVOD than free-to-air TV.

CORPORATES
NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, YOUTUBE INCORPORATED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, PRESTO ENTERTAINMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, RUGBY WORLD CUP LIMITED, THE EMIRATES MELBOURNE CUP

State of the Nation: Australian Retail

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Nov-15

Roy Morgan Research CEO Michele Levine presented the latest State of the Nation Report on 24 November 2015, with a special Spotlight on Retail. The report shows that Australians spent more than $A100bn on consumer goods in the 2014-15 financial year, which is five per cent higher than previously. The report also shows that Australians’ online expenditure rose by 9.7 per cent in 2014-15, to $A37.8bn, while an estimated 72 per cent of online expenditure (or about $A27bn) is on Australian online-only sites or the internet offerings of local retailers. Michele Levine says today’s shoppers want (and expect) it all, and to be able to get it by whatever device or channel suits them best, and Australia’s most successful retailers are those that can supply the demand from all angles.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fixed rates fall as banks chase loans

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Original article by Clancy Yeates
The Australian Financial Review – Page: 16 : 23-Nov-15

Data from RateCity shows that 11 Australian mortgage lenders have reduced their three-year fixed interest rates since early November 2015. Peter Arnold of RateCity notes that the majority of these lenders have passed on interest rate cuts to both owner-occupiers and property investors. Meanwhile, Jessica Darnbrough of Mortgage Choice says the number of customers opting for a fixed-interest loan fell to a four-year low of 13.9 per cent in October.

CORPORATES
RATECITY PTY LTD, MORTGAGE CHOICE LIMITED – ASX MOC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, CORELOGIC AUSTRALIA PTY LTD, RP DATA LIMITED

Potato chips and soft drinks: doubly irresistible?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Nov-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ (or 8.2 million people) ate potato chips in any given seven days during the year to June 2015, compared with 41 per cent in the previous 12 months. The survey also shows that 62 per cent of potato-chip snackers also consumed some kind of soft drink during the period, compared with the national average of 48 per cent. Some 62 per cent of people who eat corn chips and 70 per cent of those who eat other salty snacks such as Twisties and Cheezels also consume soft drinks in an average seven days, as do 65 per cent of those who snack on chocolate bars.

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ROY MORGAN RESEARCH LIMITED

The iron age: golf a retirement bonus for Aussie men

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australian men aged +14 play golf regularly, while 9.8% per cent enjoy the occasional round of golf. The survey, which was carried out in the year to June 2015, also shows that 19 per cent of Australian men aged 35-44 play golf, with 14 per cent playing golf occasionally and only around five per cent doing so regularly. However, 10 per cent of men aged 65-74 play golf regularly, surpassing the rate of occasional play, while the proportion of men who play golf regularly declines only slightly after the age of 75.

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ROY MORGAN RESEARCH LIMITED

Dan Murphy’s (and Woolworths) blitzing the Aussie liquor market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Nov-15

A Roy Morgan Single Source survey has found that 4.8 million Australians aged 18+ buy alcohol in an average seven days, spending almost $A296 million between them (an average of $A61 per person per week). The survey, which was carried out in the year to September 2015, also shows that 1.2 million Australians (23.9 per cent of total alcohol-buyers) shop at Dan Murphy’s in any given week, spending an average of $A67 each. Meanwhile, 1.1 million Australians shop at BWS in an average seven days, spending an average of $A48 each.

CORPORATES
ROY MORGAN RESEARCH LIMITED, DAN MURPHY’S, BWS – BEER WINE SPIRITS, LIQUORLAND (AUSTRALIA) PTY LTD, FIRST CHOICE LIQUOR SUPERSTORE, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, ALDI LIQUOR, WOOLWORTHS LIMITED – ASX WOW