CONSUMER BEHAVIOR – AUSTRALIA

1.2m Australians play poker machines at least weekly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Oct-15

A Roy Morgan Single Source survey has found that 16 per cent of Australians aged 18+ (or 2.9 million people) played poker machines in the last three months, while 42 per cent of them (1.2 million people) play poker machines at least once a week. The survey, which was carried out in the year to June 2015, also shows that 51 per cent of people who played poker machines in the last three months decided how much to spend before participating, compared with 52 per cent of frequent players. Meanwhile, just 25 per cent of frequent poker machine players say they usually play on the spur of the moment, compared with 33 per cent of players overall.

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ROY MORGAN RESEARCH LIMITED

48 days of credit: how often Australia’s prepaid mobile phone users recharge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that 32 per cent of Australians aged 14+ (or 6.2 million people) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 40 per cent of prepaid mobile customers say they recharge every four weeks, and just 12 per cent recharge more often than every four weeks. Meanwhile, nine per cent recharge every two months, while nine per cent do so every three months. Across all prepaid mobile users, the average recharge frequency is around 48 days, but customers with Virgin have the longest average interval between recharges, at 63 days.

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ROY MORGAN RESEARCH LIMITED

Netflix now in over 1 in 10 homes reaching 2.63 million Australians aged 14 and over

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-15

A Roy Morgan Single Source survey has found that the number of Australian homes with a Netflix subscription rose by 10.5 per cent in September 2015 to 968,000. Some 2.63 million Australians aged 14+ now live in a home with a Netflix subscription, which is 409,000 more than in August. The survey also shows that 19.8 per cent of Young Couple households are subscribed to Netflix, just ahead of 18.9 per cent of Young Singles and 17.8 per cent of Young Parents. However just 1.5 per cent of Older Households have subscribed to Netflix. Meanwhile, Roy Morgan’s Helix Personas tool shows that Metrotech households are the most likely to have subscribed to Netflix (14.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED

City-dwellers travelling to interstate capitals over destinations just out of town

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Oct-15

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ visited Melbourne in the year to June 2015, ahead of Sydney (8.4 per cent), the Gold Coast (6.5 per cent) and Brisbane (5.3 per cent). The survey also shows that most of the top holiday destination for urbanites are regions that are nearby. However, even city-dwellers sometimes want to enjoy another city on holidays: Sydney and Melbourne, in fact, are each among the top five domestic travel destinations for all capital city residents around the country – and in some cases are actually more popular than areas only a short drive away.

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ROY MORGAN RESEARCH LIMITED

Households ‘slow’ in linking TVs to net

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Original article by Michael Bodey
The Australian – Page: 23 : 12-Oct-15

Nine Entertainment Company’s Peter Wiltshire believes that only about one per cent of Australians are using their Smart TV to access the internet. Along with the low-take-up rate of Hybrid Broadcast Broadband TV – which was officially launched in Australia in mid-2014 – Wiltshire notes that the online catch-up services of free-to-air networks are not competing effectively with subscriber video-on-demand providers such as Netflix.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED, STAN ENTERTAINMENT PTY LTD, APPLE INCORPORATED, COMMERCIAL RADIO AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD

Turning hot and cold: how the weather changes Australians’ food likes and consumption

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Oct-15

A Roy Morgan Single Source survey has found that around 45 per cent of Australians aged 14+ ate soup in an average week during the winter months of July to September. However, soup consumption more than halves to just 20 per cent on average during summer. In contrast, around 70 per cent of Australians eat salad during peak summer weeks in January to March, but consumption stays at around 60 per cent in the off-season. The survey also shows that in peak salad-eating weather each year, around 70 per cent of Australians agree that they like salad, while this figure dips only slightly in winter. Meanwhile, almost two-thirds agree that they like soup in winter, but only a bit more than 50 per cent admit to liking soup six months later.

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ROY MORGAN RESEARCH LIMITED

Vast majority of chocolate-bar buyers get their fix from supermarkets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.5 million Australians aged 14+ (or one-third of the population) buy at least one chocolate bar in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that 4.9 million Australians bought a chocolate bar at a supermarket (76 per cent of the chocolate bar buying public). Some 498,000 people (eight per cent of chocolate bar buyers) made their purchase at a convenience store or petrol stations, while 86,000 people used a vending machine and 81,000 shopped for chocolate bars at a milk bar or corner store.

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ROY MORGAN RESEARCH LIMITED

Prepaid mobile users still prefer to recharge at a store

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Oct-15

A Roy Morgan Single Source survey has found that 6.2 million Australians 14+ (32 per cent) have a prepaid service on their main mobile phone. The survey, which was carried out in the year to June 2015, also shows that 26 per cent of prepaid mobile customers last recharged at a supermarket, while 18 per cent recharged via the internet and 13 per cent did so via a phone. Overall, 44 per cent of prepaid mobile owners reported going into a bricks-and-mortar channel for their last recharge, and 37 per cent used the internet, a phone, app or SMS. Five per cent use an auto-recharge.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, VODAFONE AUSTRALIA LIMITED, SINGTEL OPTUS PTY LTD, VIRGIN MOBILE (AUSTRALIA) PTY LTD, AMAYSIM AUSTRALIA LIMITED – ASX AYS, BOOST MOBILE, ALDI STORES SUPERMARKETS PTY LTD

NBN’s Switkowski ‘simply wrong’ on broadcast view, says Free TV

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Original article by Dominic White
The Australian Financial Review – Page: 19 : 7-Oct-15

Free TV Australia chairman Harold Mitchell has rejected claims by NBN chairman Ziggy Switkowski that people under the age of 20 mainly only watch sport on broadcast TV. Mitchell says traditional TV screens remain the primary viewing option for Australians of all ages, despite the growing use of other devices to watch content. The latest Multi-Screen report from Nielsen, OzTAM and Regional TAM found that Australians still use a traditional TV set to watch more than 90 hours of broadcast TV each month.

CORPORATES
FREE TV AUSTRALIA LIMITED, NBN CO LIMITED, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, OZTAM PTY LTD, REGIONAL TAM PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NETFLIX INCORPORATED

Cowboys vs Broncos: a head-to-head comparison of the 2015 NRL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 1,106,000 Australians aged 14+ support 2015 NRL Grand Finalist the Brisbane Broncos, while 389,000 support the North Queensland Cowboys. The survey, which was carried out in the year to June 2015, also shows that the Cowboys’ fan-base is much more gender-neutral, with women making up 49 per cent of fans, compared with just 40 per cent of Broncos fans. Meanwhile, 22 per cent of Cowboys fans and 19 per cent of Broncos fans have attended a match, while five per cent of Broncos fans and four per cent of Cowboys fans are financial members of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL RUGBY LEAGUE, NORTH QUEENSLAND COWBOYS, BRISBANE BRONCOS LIMITED – ASX BBL