CONSUMER BEHAVIOR – AUSTRALIA

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

High income households plan to spend almost $50,000 on the next new car – a third above the norm

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that more than 2.2 million Australians aged 14+ intend to buy a new car in the next four years. The average household income of new car intenders is $A133,000 per year, and the average anticipated cost of their next car is $A36,840 – equivalent to almost 28 per cent of annual earnings. The survey, which was carried out in the year to June 2015, also shows that new car intenders in households earning $A200,000 or more per year expect their next car to cost an average of $A48,830. Meanwhile, 12 per cent of all new car intenders expect to spend less than $A20,000 on their next car and 15 per cent expect to spend $A50,000 or more.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Hair apparent: the Australians choosing a professional cut and colour or a home bathroom dye job

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-15

A Roy Morgan Single Source survey has found that 6.2 million Australians aged 14+ (32 per cent) paid for hairdressing in an average four-week period in the year to June 2015. The survey also shows that 4.1 million Australians (21 per cent) buy home hair colouring products in an average six months. Overall, 25 per cent of men and 38 per cent of women got a professional haircut, styling or colouring recently, while 11 per cent and 31 per cent respectively dyed their hair at home at least once in the last six months. Meanwhile, L’Oreal is purchased by 26 per cent of women dyeing their own hair and 16 per cent of men, making it the number one brand among both genders.

CORPORATES
ROY MORGAN RESEARCH LIMITED, L’OREAL AUSTRALIA PTY LTD, CLAIROL, GARNIER, SCHWARZKOPF PTY LTD, NAPRO, DECORE, JUST FOR MEN

Nothing small about the small electrical market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Sep-15

A Roy Morgan Single Source survey has found that Australians spend more than $A260m buying almost 1.7 million small electrical items in an average four weeks. The survey, which was carried out in the year to June 2015, also shows that Australian bought 233,500 small electrical goods from The Good Guys during an average four-week period, ahead of Harvey Norman (208,000). Meanwhile, more than one in 10 small electronic items are now purchased online (179,000 during an average four weeks). Of these, some 134,500 items are bought through online-only stores such as Appliances Online and Deals Direct. The remainder are purchased via the online sites of bricks-and-mortar retailers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE GOOD GUYS, HARVEY NORMAN HOLDINGS LIMITED – ASX HVN, APPLIANCES ONLINE PTY LTD, DEALSDIRECT.COM.AU PTY LTD, BIG W DISCOUNT STORES, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, TARGET COUNTRY, MYER HOLDINGS LIMITED – ASX MYR, GODFREYS GROUP LIMITED – ASX GFY, ALDI STORES SUPERMARKETS PTY LTD, BING LEE ELECTRICS PTY LTD, JB HI-FI LIMITED – ASX JBH, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD, BETTA ELECTRICAL PTY LTD, DICK SMITH HOLDINGS LIMITED – ASX DSH, BUNNINGS GROUP LIMITED

The cult of Australian cosmetics

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI

Holiday intention down…but for how long?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-15

A Roy Morgan Single Source survey, which was carried out in the June 2015 quarter, has found that 70 per cent of Australians aged 14+ (or 13.7 million people) intend to take some kind of trip in the next 12 months. This is down from 73 per cent in the three months to January 2015, and slightly lower than at the same time in 2014 (71 per cent). The survey also shows that 55 per cent of Australians intend their next holiday to be domestic, compared with 58 per cent in the January quarter. Meanwhile, the proportion of Australians planning to head overseas for their next holiday (10 per cent) has remained relatively unchanged over the last 12 months.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Checking the health of Australia’s vitamin market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Sep-15

A Roy Morgan Single Source survey has found that 8.1 million Australians aged 14+ (or 42 per cent of the population) bought vitamins, minerals and/or supplements in any given six-month period in the year to June 2015. This compares with the 6.6 million consumers (36 per cent of the population) who bought them in the year to June 2011. The survey also shows that 49 per cent of Australian women buy vitamins in an average six months, compared with 34 per cent of men. Women aged 35-49 (55 per cent) and 50-64 (53 per cent) are the most likely to purchase these products, while men aged under 25 (14 per cent) are far and away the least likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Bundy: it’s a Queensland thing

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-15

A Roy Morgan Single Source survey has found that 5.4 per cent of Australians aged 18+ consume some kind of rum in an average four weeks, but this jumps to 9.8 per cent of Queenslanders. The survey, which was carried out in the year to June 2015, also shows that 8.3 per cent of Queenslanders drink dark rum in any given four weeks, compared with four per cent of Australians overall. Meanwhile, 5.9 per cent of Queenslanders drink Bundaberg Rum in an average four weeks, well in excess of the population average (2.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNDABERG RUM COMPANY

1.6 million Australians clicking online ads

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 8.1 per cent of Australians aged 14+ (or 1.6 million people) said they clicked through online advertising in the last four weeks. This represents growth of almost 50 per cent since the year to June 2011. The survey also shows that 1,248,000 Australians clicked online ads via a computer in an average four week period (up 25 per cent), while 378,000 clicked via mobile (more than six times as many as in 2011), and 265,000 via tablet (which had only recently landed in 2011). Some 300,000 clicked online ads via multiple devices.

CORPORATES
ROY MORGAN RESEARCH LIMITED, GOOGLE INCORPORATED, YOUTUBE INCORPORATED

Marks for marques: new car intention at AFL clubs

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Sep-15

A Roy Morgan Single Source survey has found that almost 7.7 million Australians aged 14+ support an AFL team, and supporters are around 10 per cent more likely than the average to intend to buy a new car in the next four years. The survey, which was carried out in the year to June 2015, also shows that 12.6 per cent of all AFL team supporters intend to buy a new car some time before 2019, compared with 11.5 per cent of all Australians. Meanwhile, 16.1 per cent of North Melbourne Kangaroos supporters intend to buy a new car in the next four years, which is 40 per cent above the norm.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, NORTH MELBOURNE FOOTBALL CLUB LIMITED, KANGAROOS FOOTBALL CLUB, MAZDA AUSTRALIA PTY LTD, HAWTHORN FOOTBALL CLUB, AUDI AUSTRALIA PTY LTD, SYDNEY SWANS FOOTBALL CLUB, VOLKSWAGEN AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, ADELAIDE CROWS FOOTBALL CLUB, FREMANTLE FOUNDATION LIMITED, DVG HYUNDAI, WEST COAST EAGLES FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, RICHMOND FOOTBALL CLUB, PORT ADELAIDE FOOTBALL CLUB, FIAT AUTO SPA, JEEP AUSTRALIA, RENAULT HOLDINGS PTY LTD, ST KILDA FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, AUTOMOTIVE HOLDINGS GROUP LIMITED – ASX AHG