CONSUMER BEHAVIOR – AUSTRALIA

Netflix claims its first victim as EzyFlix bites the dust

roymorgansocial Leave a comment

Original article by Yolanda Redrup
The Australian Financial Review – Page: online : 20-Aug-15

Netflix, the newest entrant to the Australian TV and movie streaming market, has claimed its first victim with Australian-based Ezyflix closing this week. Ezyflix’s model of charging per download for films and TV shows rather than using a monthly subscription-based model like Netflix, Quickflix, Presto and Stan appears to have made Ezyflix price uncompetitive with its rivals. The latest Roy Morgan Research survey shows Netflix now reaches 1.89 million Australians in July, stunning growth considering Netflix only launched in Australia four months earlier in March.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EZYFLIX AUSTRALIA, STAN ENTERTAINMENT PTY LTD, QUICKFLIX LIMITED – ASX QFX, TELSYTE PTY LTD, FOXTEL MANAGEMENT PTY LTD, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD

Go hard or go home: sports drinks in Australia

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that eight per cent of Australians consumed sports drinks such as Powerade, Gatorade and Staminade in any given seven days during the year to March 2015. Young consumers are particularly enthusiastic about sports drinks, with 1.5 million Australians 14 years or older drinking these beverages in an average seven-day period. Powerade dominates in the sector, drunk by 58 per cent of sports drink consumers, followed by Gatorade (33 per cent), Maximus (seven per cent) and Staminade (six per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL, LUCOZADE

Netflix reaches 1.89 million Australians. Foxtel loses share (but not size) as Netflix expands pay and subscription TV market

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Aug-15

A Roy Morgan Single Source survey has found that 1.89 million Australians aged 14+ in 737,000 households had a Netflix subscription in July 2015. Netflix has experienced strong growth in subscriptions, considering that it had 748,000 subscribers in April, 1.16 million in May and 1.53 million in June. Foxtel’s share of the pay/subscription TV market has declined to 76 per cent, although the size of its customer base remains almost unchanged (2,346,000). The total pay/subscription market has expanded almost 30 per cent since the start of 2015.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, PRESTO ENTERTAINMENT PTY LTD

Jetstar says south-east Asia routes taking off

roymorgansocial Leave a comment

Original article by Jamie Freed
The Australian Financial Review – Page: 26 : 6-Aug-15

Australians have changed their travel destinations, in response to the fall in the Australian dollar. Jetstar Group CEO Jayne Hrdlicka told the CAPA 2015 Australia-Pacific Aviation Summit in Sydney on 5 August 2015 that demand has shifted towards south-east Asia, which is cheaper that the US and Europe. Demand for domestic destinations is still subdued, but Hrdlicka expects an improvement over the next two years.

CORPORATES
JETSTAR AIRLINES PTY LTD, VIRGIN AUSTRALIA HOLDINGS LIMITED – ASX VAH, CENTRE FOR ASIA PACIFIC AVIATION, CHINA SOUTHERN AIRLINES COMPANY LIMITED

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

CORPORATES
ROY MORGAN RESEARCH LIMITED

‘I’ve been everywhere’: Australia’s globe-trotting trusted travel advisers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-15

A Roy Morgan Single Source survey has found that one-third of the Australian population aged 14+ were asked by friends and/or family for their advice on planning a holiday in the year to March 2015. The survey also shows that the more destinations a person has been to, the more likely they are to be asked for holiday planning advice by friends and family. This is evident from as few as three destinations, and becomes increasingly striking as the destination count rises. Among Australians who have visited more than 10 destinations in the last 12 months, some 65 per cent are "trusted advisers", having had their advice sought.

CORPORATES
ROY MORGAN RESEARCH LIMITED

For entertainment purposes: who’s playing music, games and videos on their smartphones?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Aug-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ own a smartphone. The survey also shows that 47% of all smartphone owners used their phone to play music during an average week in the year to March 2015, while 45 per cent played games and 31 per cent watched videos. Meanwhile, 74 per cent of Generation Z use their smartphone to play music and 64 per cent play games. Among Generation Y, 58 per cent play music and 52 per cent play games. Some 44 per cent of Generation Xers play games and 40 per cent play music, while 22 per cent of Baby Boomers and 22 per cent of Pre-Boomers use their smartphone to play games.

CORPORATES
ROY MORGAN RESEARCH LIMITED

First-time parents most likely to buy packaged baby food

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Jul-15

A Roy Morgan Single Source survey has found that around 1.5 million Australians aged 14+ have babies, and one in five of these parents bought baby food in the last four weeks. The survey, which was carried out in the two years to March 2015, also shows that 26 per cent of parents aged 24 and under buy baby food in an average four-week period, compared with 22 per cent of 25-34 year-olds and just 19 per cent of those aged 35 and over. Meanwhile, 25 per cent of first-time parents buy baby food in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which Australian voters care most about helping the world’s poorest people?

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jul-15

A Roy Morgan Single Source survey has found that 27 per cent of Australian electors whose first federal voting preference is the Liberal-National Party say the Government should "increase overseas aid to help reduce global poverty". This compares with 53 per cent of Australian Labor Party voters and 75 per cent of Greens voters. The survey, which was carried out in the year to March 2015, also shows that L-NP voters are the least likely of major party voters to agree that "I have a responsibility to do what I can" to help the world’s poorest people (40 per cent), behind 47 per cent of electors whose first preference is the ALP and 62 per cent of those who prefer the Greens.

CORPORATES
ROY MORGAN RESEARCH LIMITED, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY, AUSTRALIAN GREENS

Aussie parents drive up to 4200km more per year

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED