CONSUMER BEHAVIOR – AUSTRALIA

Betting on the AFL a supporter’s game

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that 2.1 per cent of Australians aged +18 placed a bet on an Australian Football League (AFL) match in person or online in the year to March 2015. This compares with 1.3 per cent in the year to March 2005. The survey also shows that 13.4 per cent of paid-up members of an AFL team bet on matches, while five per cent of people who support an AFL team placed a bet on a match in the last year. Melbourne Demons, North Melbourne Kangaroos and Fremantle Dockers supports are most likely to bet on AFL matches.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, MELBOURNE FOOTBALL CLUB, KANGAROOS FOOTBALL CLUB, FREMANTLE DOCKERS FOOTBALL CLUB, GOLD COAST FOOTBALL CLUB LIMITED, GREATER WESTERN SYDNEY FOOTBALL CLUB

Aussie parents drive up to 4200km more per year

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jul-15

A Roy Morgan Single Source survey has found that Australian motorists drive an average of 15,813km a year. This is about 2,000km less than 10 years ago. The survey, which was carried out in the year to May 2015, also shows that the 4.9 million drivers who are parents with children under the age of 18 drive an average of 17,659km per year. Parents whose children are aged 0-2 and 3-5 drive an average of 15,807km and 15,570km a year respectively.

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ROY MORGAN RESEARCH LIMITED

Wine buyers splash out

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Original article by Simon Evans
The Australian Financial Review – Page: 15 : 17-Jul-15

Liquor retailers have reported a strong rise in sales of Treasury Wine Estates’ more upmarket wine brands in response to a limited offer in which they can buy a $A3,000 wine cabinet for just $A1,199. Consumers who spend at least $A500 on wine brands such as Penfolds, Wolf Blass and Wynns Coonawarra can buy the wine cabinet at the heavily discounted price in July and August 2015. A smaller wine cabinet is also available at a deep discount to people who spend at least $A180 on wine.

CORPORATES
TREASURY WINE ESTATES LIMITED – ASX TWE, PENFOLDS WINES PTY LTD, WOLF BLASS WINES PTY LTD, WYNNS COONAWARRA ESTATE PTY LTD, DAN MURPHY’S, WOOLWORTHS LIMITED – ASX WOW, BOCCACCIO CELLARS PTY LTD, WINE AUSTRALIA PTY LTD

Buying car parts and accessories online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ (or 7.7 million people) made at least one purchase via the internet in an average four weeks during the year to March 2015. This compares with 5.3 million in March 2011. The survey also shows that the number of Australians who have bought an automotive product online in an average four weeks has risen from 219,000 to 306,000 over this period. Meanwhile, people who regard themselves as "as a bit of a car enthusiast" are almost 200 per cent more likely than the average Australian to buy auto parts online in an average four weeks.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix adds another 400,000 Australians in June – now up over 1.42 million

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 1.42 million Australians aged 14+ in 559,000 homes had a Netflix subscription in June 2015. The survey also shows that 8.4 per cent of households with fixed broadband have a Netflix subscription. However, 16.8 per cent of households with fixed broadband through iiNet (or one of its standalone subsidiaries) have Netflix, compared with 11.7 per cent of Optus’s fixed broadband customers and 5.2 per cent of Telstra’s fixed broadband customers. Meanwhile, 9.6 per cent of homes with an NBN connection use Netflix.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, IINET LIMITED – ASX IIN, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, ADAM INTERNET PTY LTD, M2 GROUP LIMITED – ASX MTU, DODO INTERNET PTY LTD, IPRIMUS, APPLE INCORPORATED, FETCHTV PTY LTD, CHROMECAST

Most seek advice when switching superannuation provider but gaps remain

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jul-15

A new Roy Morgan Research report, "Superannuation and Wealth Management in Australia", examines all aspects of consumer financial behaviour, including extensive coverage of super. It shows that 72 per cent of Australians aged 14+ who switched super provider in the year to December 2014 sought some sort of advice when doing so, compared with 68.8 per cent in 2010. The number of people who received such advice from financial planners/advisers has risen from 20.5 per cent to 29.9 per cent during the period. Likewise, the number of people who went directly to a financial institution for advice has risen from six per cent to 9.3 per cent.

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ROY MORGAN RESEARCH LIMITED

Coles gains on Woolworths at the deli counter

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey shows that 6.7 million Australian grocery buyers aged 14+ collectively spent around $A91m on delicatessen items in an average seven days in the year to March 2015. This compares with 6.4 million weekly shoppers (and $A73m spent) in the year to March 2011. The survey also shows that 43 per cent of deli shoppers buy at least some of their week’s supply of deli goods from Woolworths, down marginally from 44.1 per cent in 2011. Coles’ share of deli shoppers has risen from 31.5 per cent to 36.7 per cent over the same period.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, IGA

Over 2.5m Australians now going online for Government information and services

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jul-15

A Roy Morgan Single Source survey has found that 13.1 per cent of Australians aged 14+ used the internet to access government information and services in an average four-week period during the year to March 2015. This compares with 9.7 per cent in the year to March 2011. The survey also shows that 21.6 per cent of small business owners research government information and services online, as do 17.5 per cent of Australians who are looking for work and 16.1 per cents of parents who have children under the age of 18 in the home.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. DIGITAL TRANSFORMATION OFFICE

Bloodline beats birthplace when it comes to Test Match Cricket viewers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Australia’s most gender balanced sports and activities

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Jul-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has identified Australia’s 10 most gender-neutral sports and activities, with almost equal proportions of female and male participants. They are boxing, hiking/bushwalking, marathons/running, ten pin bowling, gym/weight training, jogging, triathlons, rock climbing/abseiling, snorkelling/skin diving and field hockey. These sports or activities have participant ratios within 4% points of the female:male population norm of 50.7%:49.3%.

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ROY MORGAN RESEARCH LIMITED