CONSUMER BEHAVIOR – AUSTRALIA

Tennis, cycling and socio-economic advantage

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jul-15

A Roy Morgan Single Source survey has found that 6.8 million Australians aged 14+ watch tennis on TV almost always or occasionally. The survey, which was carried out in the year to March 2015, also shows that 25 per cent of them are from the affluent AB socio-economic quintile, while the least well-off E and FG quintiles each account for 18% of tennis viewers. Meanwhile, 3.8 million Australians watch cycling on TV, with the AB quintile comprising 28 per cent of viewers. The survey also shows that 33 per cent of Australians who play tennis are in the AB quintile, as are 30 per cent of Australians who cycle.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Are jet skis just aquatic motorbikes?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Jun-15

A Roy Morgan Single Source survey has found that 7.3 per cent of Australian households owned a motorbike in the year to March 2015, compared with 7.1 per cent five years earlier (an increase of just over 60,000). Some 116,000 people plan to buy a motorbike in the next 12 months. Meanwhile, 32.8 per cent of households own at least one bicycle, about 100,000 more than five years ago, and 410,000 Australians say they are in the market for a new bike. The survey also shows that 38,000 households own a jet ski, while 51,000 people say they intend to buy one in the next 12 months – and 21,000 of them are also planning to buy a motorbike.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The ALDI effect: Australia’s changing supermarket scene

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that German supermarket chain ALDI has increased its share of the Australian market from 3.1 per cent to 11.6 per cent over the last 10 years. The survey also shows that n 35.1 per cent of Australian grocery buyers aged 14+ shop at ALDI in an average four weeks, including more than 47 per cent of grocery buyers in both Victoria and New South Wales. Roy Morgan Research CEO Michele Levine says with the planned entry of Lidl to Australia, supermarkets are likely to focus more on customers than ever – understanding who they are, their needs and drives, and how to communicate with them and engage their loyalty.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, LIDL GMBH & CO KG, COLES GROUP LIMITED, WOOLWORTHS LIMITED – ASX WOW, IGA

RBA tool blunted: ANZ

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Original article by Jonathan Shapiro
The Australian Financial Review – Page: 21 : 22-Jun-15

The Reserve Bank of Australia’s policy of reducing interest rates was intended to encourage consumers to spend. However, ANZ Bank economists have concluded that people nearing retirement are in fact saving rather than spending. They also note that older Australians are also saving more as a result of uncertainty concerning superannuation policy.

CORPORATES
RESERVE BANK OF AUSTRALIA, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Women’s active-wear on a winning streak

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Jun-15

A Roy Morgan Single Source survey has found that seven per cent of Australian women aged 14+ buy women’s sportswear in any given four weeks, spending an average of $A74. The survey, which was carried out in the year to March 2015, also shows that 22 per cent of women who participate regularly in combative sports such as boxing and martial arts buy active-wear in an average four-week period. Likewise, women who play tennis (21 per cent), netball (21 per cent) or partake in aerobics (16 per cent) on a regular basis are also well above average for purchasing female sportswear.

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ROY MORGAN RESEARCH LIMITED

Tool time: hardware/gardening products in Aussie households

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jun-15

A Roy Morgan Single Source survey has found that 53 per cent of Australian households owned power tools in the year to March 2015, compared with 54 per cent in the year to March 2011. The survey also shows that lawnmower ownership has fallen from 62 per cent to 60 per cent over the last five years, while the proportion of households with a whipper-snipper/brush-cutter/line-trimmer has fallen from 51 per cent to 48 per cent. Meanwhile, the number of households that have a chainsaw has risen from 24 per cent to 27 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

All in the wrist? How 2015’s smartwatch intention looks a lot like smartphone intention did in 2008

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jun-15

A Roy Morgan Single Source survey, which was carried out in the first four months of 2014, shows that 2.7 per cent of Australians aged +14 said they intend to buy a smartwatch in the next year. This is very similar to the 3.6 per cent of Australians who said they intended to buy an iPhone during the first four months after its local release in 2008. The age profile is also markedly similar: around 43 per cent of iPhone intenders between July and October 2008 were aged 14-24, and another 28 per cent were aged 25-34. Among today’s smartwatch intenders, 38 per cent are aged 14-24 and 30 per cent are aged 25-34.

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, BLACKBERRY LIMITED

Television keeps pretenders at bay as king of screens

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Original article by Max Mason
The Australian Financial Review – Page: 17 : 12-Jun-15

A new report shows that Australian consumers still prefer to watch video content on TV rather than mobile devices or PCs. The Australia Multi-Screen Report indicates that Australians typically watched more than 89 hours of TV each month in the last year, compared with just over 93 hours previously. The average amount of time Australians spend each month watching video content on a computer device fell slightly in the last year. The report also shows that the 65+ age group tends to watch the most TV, while those aged 13-17 watch the least.

CORPORATES
OZTAM PTY LTD, THE NIELSEN COMPANY (AUSTRALIA) PTY LTD, REGIONAL TAM PTY LTD

Green, herbal or regular: what’s your cup of tea?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Jun-15

A Roy Morgan Single Source survey has found that 42 per cent of Australians aged 14+ bought tea of any kind in an average four-week period during the year to March 2015. In contrast, 45 per cent bought coffee in an average four weeks. The survey also shows that 35 per cent of Australians purchased regular tea, well ahead of green tea (11 per cent) and herbal/fruit tea (eight per cent). Analysis by age shows that just 15 per cent of Australians under the age of 25 buy regular tea in any given four weeks, compared with 54 per cent of those aged 65+. This trend is also evident for green and herbal/fruit varieties of tea.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The sweet dreams of Australian sleepwear buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Jun-15

A Roy Morgan Single Source survey has found that an average of 991,000 Australians aged 14+ bought women’s sleepwear in any given four-week period between April 2010 and March 2015. However, this figure rises noticeably during May and July each year. Meanwhile, 336,000 Australians buy men’s sleepwear during an average four weeks, and seasonal spikes are less pronounced than for women’s sleepwear. The survey also shows that during the first three months of 2015, 19.8 per cent of Australians who bought women’s sleepwear in any given four weeks purchased it from Kmart. Big W (28.8 per cent) was a clear favourite among people who bought men’s sleepwear in an average four weeks during the quarter.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, BEST AND LESS PTY LTD, PETER ALEXANDER SLEEPWEAR PTY LTD, COTTON ON BODY PTY LTD