CONSUMER BEHAVIOR – AUSTRALIA

The Top 20 sports played by Aussies young and old(er)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Mar-15

A Roy Morgan Single Source survey has found that swimming is the most common sporting activity in Australia. The survey, which was carried out in the year to December 2014, shows that 14.4 per cent of Australian adults and children regularly go swimming, while 10.8 per cent go cycling and 8.2 per cent play soccer. Meanwhile, 45.3 per cent of Australians aged 14+ regularly go walking for exercise, ahead of going to the gym or weight training (13 per cent). The most popular sporting activities for Australians aged 6-13 are swimming (48.8 per cent) and soccer (48.7 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED

Couples on holiday: two much fun or double trouble?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Mar-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ took at least one holiday in the year to December 2014, while 32 per cent reported travelling with their partner. The survey also shows that people who take a holiday with their partner are more likely than the average Australian holiday-goer to visit historical sites, go to museums and art galleries, go bushwalking, play poker machines, dine out at restaurants and go to the theatre

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ROY MORGAN RESEARCH LIMITED

Commuter says yes: Australia’s CBD workers spot ads on motorways, public transport and office screens

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Mar-15

A Roy Morgan Single Source survey, which was carried out in the year to September 2014, has found that around 70 per cent of Australians aged 14+ who work in the Sydney, Melbourne or Brisbane CBD have noticed public transport advertising in the last seven days. This includes ads inside or on the side of buses, trains, ferries and trams, at train stations, on platforms and in shelters. Meanwhile, around 65 per cent of CBD workers in Adelaide and 60 per cent in Perth reported seeing public transport ads in the past week

CORPORATES
ROY MORGAN RESEARCH LIMITED

Internet gives intending car buyers their auto fill

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 30 per cent of Australians aged 14+ researched cars online in an average-six month period in the year to December 2014, whether they intended to buy a car or not. This compares with just 17 per cent in 2002. Meanwhile, 59 per cent of Australians looking to buy a brand new car in the next 12 months have researched at least one aspect of cars or dealers online in the last six months, as have 47 per cent of those planning to buy a used car

CORPORATES
ROY MORGAN RESEARCH LIMITED

Weekly gambling spend negligible for Generations Y and Z … unlike the Boomer generations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Mar-15

A Roy Morgan Single Source survey has found that the average Australian aged 18+ spent $A135 on leisure and entertainment per week in the year to December 2014. This include money spent on going out, entertainment at home and gambling. While gambling accounts for $A13 of the average Australian’s weekly leisure and entertainment spend, Generation Z spends an average of just $A4 per week on gambling. This compares with an average of $A21 per week for Baby Boomers and $A20 for Pre-Boomers

CORPORATES
ROY MORGAN RESEARCH LIMITED

More young Australians drinking soft drinks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Feb-15

A Roy Morgan Single Source survey has found that 56 per cent of Australians aged 14-24 drank at least one soft drink in an average seven-day period during the year to December 2014. This compares with 53 per cent in the previous year. Some 38 per cent of 14-24 year olds drank at least one Coca Cola-branded soft drink in an average seven days (up from 35 per cent in 2013). In contrast, the number of Australians in the 25-34 age group who consumed any soft drinks in an average seven days fell from 56 per cent in 2013 to 53 per cent in 2014, while the number who consumed Coca Cola-branded soft drink fell from 41 per cent to 37 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COCA-COLA AMATIL LIMITED – ASX CCL

New car intention starts the year on a positive note

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians aged 14+ who intend to buy a new car in the next four years rose to 2,249,000 in January 2015. Likewise, the number of people who plan to buy a new car in the next 12 months has risen by 56,000 to 537,000. Despite recent growth, the current pool of people in the market for a new car remains marginally below the equivalent period in 2014, but it has moved back above the long-term average

CORPORATES
ROY MORGAN RESEARCH LIMITED

Big four banks have large cross-sell potential

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Consumer Single Source Survey has found that the "share of wallet" of each of Australia’s four major bank has increased over the last decade. The ANZ Bank’s share of wallet rose by 5.2 per cent to 28.8 per cent between January 2004 and December 2014, while the Commonwealth Bank of Australia’s share rose by 4.3 per cent to 34.2 per cent. For accounts/deposits, CBA has the highest share of their customers’ wallet with 60.3 per cent (up 7.1 per cent over the last 10 years), followed by Westpac with 55.3 per cent (up three per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ

Women watching cricket and going to matches – but it’s still a boy’s club online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Interest rate cut has instant impact at property auctions

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Original article by Larry Schlesinger
The Australian Financial Review – Page: 5 : 16-Feb-15

Preliminary data shows that Sydney’s residential property market achieved an auction clearance rate of 77.9 per cent on the weekend of 14-15 February 2015, down from 80.5 per cent for the previous week. Melbourne’s preliminary auction clearance rate rose from 66.3 per cent to 67.4 per cent, while the national clearance rate rose from 67.3 per cent to 70 per cent. Mortgage Choice notes that the interest rate cut in February has resulted in a sharp rise in applications for home loans

CORPORATES
MORTGAGE CHOICE LIMITED – ASX MOC, RESERVE BANK OF AUSTRALIA, CORELOGIC AUSTRALIA PTY LTD, RP DATA LIMITED, AUSTRALIAN PROPERTY MONITORS PTY LTD, JP MORGAN AUSTRALIA LIMITED, McGRATH ESTATE AGENTS, JELLIS CRAIG AND COMPANY