CONSUMER BEHAVIOR – AUSTRALIA

Common scents: younger women more likely to buy perfume

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that 11 per cent of Australian women aged 14+ bought perfume in an average four-week period in the year to September 2014. However, this rises to 18 per cent for women in the 14-24 age group, compared with 10 per cent of women in the 50-64 age demographic. The proportion of women in the 25-34, 35-49 and 65+ age groups who purchased women’s perfume in any given four weeks was fairly consistent, at around nine per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED

You don’t bring me flowers: a Valentine’s ballad

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Feb-15

A Roy Morgan Single Source survey has found that fewer than 15 per cent of Australian men bought fresh flowers in an average three-month period in the year to December 2014. The survey also shows that in the first quarter of 2014, 17.1 per cent of Australian men reported buying fresh flowers at least once in the previous three months. Meanwhile, 31 per cent of men who are engaged or planning to marry buy fresh flowers in any given three months, compared with 18.2% of men who are married

CORPORATES
ROY MORGAN RESEARCH LIMITED

Shutter island: a snapshot of the 4.3 million Australians now sharing photos online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Feb-15

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ regularly uploaded pictures to photo-sharing websites in the year to September 2014. This compares with just eight per cent in 2012. The survey also shows that three million Australians uploaded photos via their mobile phone in an average four-week period in the year to September 2014, while 2.5 million used a computer

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, PINTEREST, INSTAGRAM LLC, TUMBLR INCORPORATED, SNAPCHAT INCORPORATED

More Australians buying eBooks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-15

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ bought at least one eBook online in an average three months during the year to September 2014. Some 9.1 per cent of Australians in the 35-49 age group bought an eBook in an average three months, compared with 8.7 per cent in the previous year. The proportion of Australians in the 18-24 age group who buy eBooks online has risen from 3.9 per cent to 5.1 per cent in the last year, while the number of eBook buyers aged 65+ has risen from 4.1 per cent to 5.4 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED

The tube meets the net: more Australians connect their televisions online

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Jan-15

A Roy Morgan Single Source survey has found that 12.5 per cent of Australian households now have a Smart TV. The survey, which was carried out in the year to October 2014, also shows that 4.3 per cent of households use Telstra’s T-Box to access internet content, while four per cent have an Apple TV set-top digital media player. Meanwhile, some 576,000 Australians intend to buy a Smart TV in the next 12 months, while 281,000 intend to buy an Apple TV device

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, APPLE INCORPORATED, GOOGLE INCORPORATED

What world poverty? My responsibility is just to other Australians, one in five say

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jan-15

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ believe that they have a responsibility to do what they can to help the world’s poorest people. The survey, which was carried out in the year to September 2014, also shows that 31 per cent believe that it is not their responsibility but they should make regular contributions anyway, while 21% believe that their responsibility is just to other Australians

CORPORATES
ROY MORGAN RESEARCH LIMITED

Over a million Australians now use two mobile phones

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jan-15

A Roy Morgan Single Source survey has found that six per cent of Australians aged 14+ now use two separate mobile telephones. The survey, which was carried out in the year to November 2014, also shows that 53 per cent have a phone that is paid for by their place of work and one which they pay for themselves. Meanwhile, more than 50 per cent of Australians who use two mobile phones are signed up with two different telcos, while 58 per cent have a post-paid plan for both handsets

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, SINGAPORE TELECOMMUNICATIONS LIMITED – ASX SGT, VODAFONE AUSTRALIA LIMITED, LEBARA AUSTRALIA LIMITED, ALDI MOBILE, BOOST MOBILE

Australian holiday-goers get their culture fix

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jan-15

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited at least one art gallery or museum on their last holiday. The survey, which was carried out in the two years to October 2014, also shows that 36 per cent of Australians who went overseas for their last holiday visited at least one art galley or museum. Some 75 per cent who travelled to Europe for their last holiday visited an art gallery or museum. Meanwhile, 14 per cent of Australians whose last holiday was domestic visited at least one museum or art gallery

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN STOCKMAN’S HALL OF FAME, MUSEUM OF CENTRAL AUSTRALIA

Holiday hoarders need a break

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Original article by Jamie Freed
The Australian Financial Review – Page: 3 : 13-Jan-15

Expedia has released a report which shows that many Australian workers do not use their entire annual leave entitlement each year. It found that 11 per cent of Australians failed to take any leave in 2014, while they have an average of five days of unused leave each year. Expedia’s Georg Ruebensal notes that many Australians opt for domestic holidays of about three days’ duration, or overseas destinations that are close to Australia

CORPORATES
EXPEDIA AUSTRALIA PTY LTD, EXPEDIA INCORPORATED

Most of us don’t eat enough fruit and veg

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Jan-15

A Roy Morgan Single Source survey has found that just two per cent of Australians aged 14+ eat two serves of fruit and five serves of vegetables each day. The survey, which was carried out in the year to October 2014, also shows that more than 60 per cent of Australians eat no more than two serves of vegetables each day, while just six per cent eat five or more serves each day. Meanwhile, 33 per cent of women and 28 per of men eat the recommended two serves of fruit each day

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIA. NATIONAL HEALTH AND MEDICAL RESEARCH COUNCIL