CONSUMER BEHAVIOR – AUSTRALIA

On the go and on the lookout: mobile phone owners take in outdoor advertising big and small

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Nov-14

A Roy Morgan Single Source survey has found that 81 per cent of Australians aged 14+ who own a smartphone notice some form of outdoor advertising in an average week. The survey, which was carried out in the six months to June 2014, shows that 59 per cent of smartphone users had seen or heard advertising in a shopping centre or mall in the last seven days, while 54 noticed large billboards. However, just 72 per cent of Australians with a non-smart mobile phone noticed some form of outdoor advertising during the week

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ROY MORGAN RESEARCH LIMITED

A bun in the oven and a blog on the screen

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Nov-14

A Roy Morgan Single Source survey has found that 17.3% of pregnant Australian women look at or comment on blogs in an average four-week period, compared with around 8.6 per cent of all Australians aged 14+. The survey, which was carried out in the year to June 2014, also shows that 29.5 per cent of women expecting their first baby read a blog

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ROY MORGAN RESEARCH LIMITED

The last of the mobile-less

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Nov-14

A Roy Morgan Single Source survey has found that just eight per cent of Australians aged 14+ do not own or use a mobile phone. The survey, which was carried out in the year to August 2014, also shows that about one million of these people do not intend to buy a mobile phone, while 162,000 plan to buy one at some stage

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ROY MORGAN RESEARCH LIMITED

All aflutter: Melbourne Cup draws the punters (but TV viewers are down)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 31-Oct-14

A Roy Morgan Single Source survey has found that 5.3 per cent of Australians aged 18+ placed bets on horse races at least once in any given four-week period in the year to September 2014. This compares with 8.3 per cent in the year to September 2004. However, betting activity increases significantly around Melbourne Cup time, although the proportion of Australians who watch the race on TV has fallen from 39 per cent to 31.1 per cent in the last 10 years

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ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Meat and greet: where Aussies buy their fresh meat

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-14

A Roy Morgan Single Source survey has found that 73 per cent of grocery buyers in Australian cities bought fresh meat in an average seven-day period in the year to June 2014, compared with 72 per cent in 2010. Meanwhile, the number of grocery buyers in country areas who buy fresh meat has risen from 74 per cent to 77 per cent over the same period. The survey also shows that grocery buyers in the city are more likely than rural shoppers to buy their fresh meat from specialty retailers rather than supermarkets

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ROY MORGAN RESEARCH LIMITED

More Aussie women getting sporty

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Oct-14

A Roy Morgan Single Source survey has found that 22 per cent of Australian women aged 14+ jogged regularly or occasionally in the year to June 2014. This compares with just 15 per cent in the year to June 2010. The number of women who participate in yoga has risen from 9.4 per cent to 14.4 per cent over this period, while participation in cycling has risen from 11 per cent to 16 per cent

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ROY MORGAN RESEARCH LIMITED

Deal is on! $$$ Save 78% on All-You-Can-Eat Yum Cha & Skydive Combo! Only 4 days left! Click to Buy Now!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Oct-14

A Roy Morgan Single Source survey has found that 18 per cent of Australians aged 14+ visited a Group Buying website in an average four-week period during the year to June 2014. Some 63 per cent visit just one such website, while 31 per cent use two or three Group Buying websites. The survey also shows that Group Buyers are more likely than the average Australian to use coupons and shopper dockets, and to feel comfortable providing their credit card details online

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ROY MORGAN RESEARCH LIMITED, GROUPON AUSTRALIA PTY LTD, CATCH-OF-THE-DAY.COM.AU, LIVINGSOCIAL, DEALSDIRECT.COM.AU PTY LTD, SCOOPON.COM.AU PTY LTD, CUDO PTY LTD, SPREETS PTY LTD, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD

Nest intentions: Aussies getting lazier when it comes to home improvement

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Oct-14

A Roy Morgan Single Source survey has found that 30.5 per cent of Australians aged 14+ made minor repairs or alterations to their home in the year to June 2014. This compares with 33.4 per cent in the year to June 2010. The survey also shows that the number of Australians who painted something inside or outside their home has fallen from 22.5 per cent to 20.7 per cent over this period

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ROY MORGAN RESEARCH LIMITED

Smartphone users making video calls when their dearest aren’t nearest

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Oct-14

A Roy Morgan Single Source survey has found that 21.8 per cent of Australian smartphone users aged 14+ who were born overseas made video calls in an average four-week period during the year to June 2014. This compares with just 11.3 per cent of those born in Australia. The survey also found that one in seven Australian smartphone users overall made video calls, compared with about one in eight a year ago

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, TPG TELECOM LIMITED – ASX TPM, AMAYSIM AUSTRALIA PTY LTD, LEBARA AUSTRALIA LIMITED, BOOST MOBILE

Lollies in the locker room

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Oct-14

A Roy Morgan Single Source survey has found that 33 per cent of Australians aged 14+ who regularly participate in team sports bought lollies in an average four-week period during the year to June 2014. The research also shows that 44 per cent of volleyball players buy lollies, followed by field hockey, rugby league and cricket players (39 per cent)

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ROY MORGAN RESEARCH LIMITED