CONSUMER BEHAVIOR – AUSTRALIA

Toyota still Australia’s most trusted auto brand

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Oct-14

A Roy Morgan Single Source survey has found that 34.3% of Australians who intend to buy a new car agree that Toyota is an automotive brand that can be trusted. The survey, which was carried out in the year to July 2014, also shows that BMW and Mercedes are the next most-trusted brands. Jordan Pakes of Roy Morgan Research notes that there has been a continued decline in trust for Holden and Ford. They will both cease local manufacturing in several years’ time, as will Toyota

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AG, MERCEDES-BENZ AG, GM HOLDEN LIMITED, GENERAL MOTORS CORPORATION, FORD MOTOR COMPANY AUSTRALIA LIMITED

Making in-roads: the rise of the Small SUV

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Oct-14

A Roy Morgan Single Source survey has found that the proportion of Australia’s new car intenders considering or planning to purchase an SUV for their next vehicle has grown by more than 40% since 2011. The survey, which was carried out in the year to June 2014, also shows that some 180,000 people will consider buying a small SUV in the next four years, compared with just 71,000 in the year to June 2011

CORPORATES
ROY MORGAN RESEARCH LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, VOLKSWAGEN AUSTRALIA, MAZDA AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD

Rabbitohs and Bulldogs fans set to go animal crackers!

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Oct-14

A Roy Morgan Single Source survey has found that 56 per cent of the Bulldogs’ 355,000 fans are men. In contrast, men account for 59 per cent of the 462,000 supporters of the rival 2014 National Rugby League Grand Final team, the South Sydney Rabbitohs. The survey, which was carried out in the year to August 2014, also shows that Bulldogs supporters are more likely to be a financial member of their team, while Rabbitohs supporters are more likely to play rugby league themselves

CORPORATES
ROY MORGAN RESEARCH LIMITED, BULLDOGS RUGBY LEAGUE CLUB LIMITED, SOUTH SYDNEY RUGBY LEAGUE CLUB, NATIONAL RUGBY LEAGUE

Australia becoming the land of the great unwashed?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-14

A Roy Morgan Single Source survey has found that 52.8 per cent of Australians aged 14+ purchased bath or toilet soap in an average four-week period in the year to June 2014. This compares with 58.6 per cent in the year to June 2010. Dove is now the most popular brand of soap, with a 12.4 per cent market share, followed by Palmolive (11.9 per cent). The number of Australians who buy supermarket brands has risen by one per cent in the last five years, to 6.4 per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, UNILEVER AUSTRALIA LIMITED, COLGATE-PALMOLIVE PTY LTD, COUNTRY LIFE, CUSSONS AUSTRALIA PTY LTD, LUX PTY LTD, NEUTROGENA CORPORATION

Over 1.5 million intend to buy an Apple iPhone, potential negative impact on bank fee revenue

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-14

A Roy Morgan Single Source survey has found that more than 1.5 million Australians aged 14+ intend to purchase an iPhone in the next 12 months. The survey, which was carried out in the six months to June 2014, also shows that 29.4 per cent of iPhone intenders make payments via mobile phone in an average four-week period. Some 14.1 per cent of ING Direct customers intend to purchase an iPhone in the next year, while the ANZ Bank (9.7 per cent) has the highest proportion of intenders among the four major banks

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, ING DIRECT, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Enough already? The rise of home internet data limits – and what we do with all those gigs

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 24-Sep-14

A Roy Morgan Single Source survey has found that nine per cent of Australians aged 14+ with a home internet connection downloaded TV programs in an average four-week period during the year to June 2014. Meanwhile, seven per cent downloaded feature-length movies, nine per cent streamed TV and four per cent streamed movies. The survey also shows that those with an unlimited data allowance are less likely to say they have downloaded or streamed movies or TV shows than those with a capped data allowance of at least 100GB

CORPORATES
ROY MORGAN RESEARCH LIMITED

Battle lines shift in war for online

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Original article by Sue Mitchell
The Australian Financial Review – Page: 31 : 25-Sep-14

Australian consumers are continuing to embrace online shopping, with the websites of major retailers enjoying strong growth in traffic during 2013-14. Data from Hitwise and UBS shows that there was a 250 per cent increase in visits to Woolworths’ grocery website, compared with 240 per cent growth in visits to Coles’ website. Visits to the websites of JB Hi-Fi and Dick Smith rose by 150 per cent and 80 per cent respectively

CORPORATES
HITWISE PTY LTD, UBS HOLDINGS PTY LTD, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, JB HI-FI LIMITED – ASX JBH, DICK SMITH HOLDINGS LIMITED – ASX DSH, COUNTRY ROAD LIMITED, DAVID JONES LIMITED, MYER HOLDINGS LIMITED – ASX MYR, ASOS.COM LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, DAN MURPHY’S, LIQUORLAND (AUSTRALIA) PTY LTD, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, WESFARMERS BUNNINGS LIMITED

More Aussies comfortable giving out personal info online – despite increased concern for privacy

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Sep-14

A Roy Morgan Single Source survey has found that 23 per cent of Australians aged 14+ were comfortable giving personal details over the internet in the year to June 2014. This compares with 19 per cent in the year to June 2011. Meanwhile, 34 per cent were comfortable giving out credit card details online, an increase of three per cent since 2011. The survey also shows that 65% of people who use the internet more than once a day are worried about invasion of their privacy through new technology, compared with 71% of those who use the internet daily or a few times per week

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED

Bunnings undiminished, but the battle’s on for silver

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Sep-14

A Roy Morgan Single Source survey has found that more than nine million Australians aged 14+ shopped at Bunnings in an average four-week period in the year to June 2014. The survey also shows that in the last two years, the number of shoppers visiting a Masters hardware store has risen from 400,000 in an average four weeks to more than 1.2 million. However, the number of people shopping at Mitre 10 has fallen by an average of more than 100,000 annually since 2010

CORPORATES
ROY MORGAN RESEARCH LIMITED, WESFARMERS BUNNINGS LIMITED, WESFARMERS LIMITED – ASX WES, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, MITRE 10 LIMITED, METCASH LIMITED – ASX MTS, HOME HARDWARE

Will the new iPhone 6 be the Apple of our eye?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Sep-14

A Roy Morgan Single Source survey has found that almost 30 per cent of Australians aged 14+ own and use an iPhone. Some 700,000 Australian consumers bought an iPhone in the year to June 2014, compared with sales of about 1.2 million between 2010 and 2013. The survey shows that 8,045,000 Australians intend to buy or upgrade a mobile phone at some point in the future. This includes 2,672,000 iPhone users

CORPORATES
ROY MORGAN RESEARCH LIMITED, APPLE INCORPORATED, SAMSUNG ELECTRONICS COMPANY LIMITED, HTC CORPORATION