CONSUMER BEHAVIOR – AUSTRALIA

Big four banks facing strong competition selling superannuation to their customers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Sep-14

A Roy Morgan Research Consumer Single Source survey has found that National Australia Bank had an 18.4 per cent share of its customers’ superannuation wallet in the year to July 2014. This compares with 20.5 per cent in the year to July 2010. The Commonwealth Bank now has a 13.2 per cent share of its customers’ super wallet, followed by Westpac with 13 per cent. Meanwhile, industry super funds hold around 25 per cent of bank customers’ super wallet, while AMP holds about six per cent

CORPORATES
ROY MORGAN RESEARCH LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, WESTPAC BANKING CORPORATION – ASX WBC, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, AMP LIMITED – ASX AMP

Tablet vs PC: nearly 1 in 2 Australians now have both computers – so which is used for what?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Aug-14

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ now own a tablet computer. However, 97.7 per cent of tablet owners also own a desktop or laptop PC. The survey also shows that 68 per cent of Australians who own both a tablet and PC used the latter for email in an average four-week period during the year to June 2014, while 34 per cent used a tablet. Meanwhile, 48 per cent of Australians use a PC for general internet browsing, while 29 per cent use a tablet

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ROY MORGAN RESEARCH LIMITED

Do bricks and mortar travel agents have a future?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Aug-14

A Roy Morgan Single Source survey has found that 4,715,000 Australians took an overseas holiday in the year to June 2014. Some 47 per cent used a conventionial bricks-and-mortar travel agent, while 16 per cent booked their holiday via an online-only agency. In contrast, 71 per cent of Australians booked an overseas holiday via a bricks-and-mortar travel agent in the year to June 2007, while just six per cent used an online-only agency

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ROY MORGAN RESEARCH LIMITED

Australia’s new car intenders hit the brakes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Aug-14

A Roy Morgan Single Source survey has found that 2.17 million Australians intend to buy a new car in the next four years. This is the lowest number since November 2012. The number of Australians who intend to buy a new car in the next 12 months has fallen to 608,000. Roy Morgan’s Helix Personas consumer segmentation tool shows that while the number of potential car buyers has declined across all seven Helix Communities, the most marked decreases have occurred among the "Getting By", "Today’s Families" and "Battlers" communities

CORPORATES
ROY MORGAN RESEARCH LIMITED, KIA MOTORS AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED

Luxury cars gain in popularity

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Original article by Simon Evans
The Australian Financial Review – Page: 4 : 6-Aug-14

Data from the Federal Chamber of Automotive Industries shows that 89,867 new vehicles were sold across Australia in June 2014. This is 0.4 per cent lower than in June 2013, although sales of SUVs were 12.7 per cent higher. Meanwhile, prestige marques have enjoyed a surge in sales, with Porsche Cars Australia and Jaguar Land Rover Australia posting strong growth in sales and net profits

CORPORATES
FEDERAL CHAMBER OF AUTOMOTIVE INDUSTRIES, PORSCHE CARS AUSTRALIA PTY LTD, JAGUAR LAND ROVER AUSTRALIA PTY LTD, BRIGHTON JAGUAR, BMW AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, TATA INDUSTRIES LIMITED

Confusion with Financial Planner independence continues

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 4-Aug-14

A Roy Morgan Research Consumer Single Source survey has found that considerable confusion remains among the users of Australian financial planners regarding the extent to which the planner is perceived to be independent. This is particularly so when the financial planner is branded differently to its parent company. For example, 55 per cent of clients of Commonwealth Bank-owned Financial Wisdom consider it to be independent, while just 14 per cent of clients consider Commonwealth Bank-branded planners to be independent

CORPORATES
ROY MORGAN RESEARCH LIMITED, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, FINANCIAL WISDOM LIMITED, WESTPAC BANKING CORPORATION – ASX WBC, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIA AND NEW ZEALAND BANKING GROUP LIMITED – ASX ANZ, GODFREY PEMBROKE FINANCIAL SERVICES LIMITED, RETIREINVEST PTY LTD, COUNT WEALTH ACCOUNTANTS, AMP LIMITED – ASX AMP, CHARTER FINANCIAL PLANNING LIMITED

Low rates spur homeowners to clear mortgages

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Original article by Clancy Yeates
The Australian Financial Review – Page: 13 & 16 : 28-Jul-14

National Australia Bank (NAB) notes that many of its home loan customers are taking advantage of low interest rates to pay off their mortgage more quickly. Some 85 per cent of customers’ monthly repayments now exceed the minimum requirement. Anthony Cahill of NAB says customers are becoming more informed and prudent about understanding and managing their debt. He also downplays concerns about banks easing their lending standards, stressing that NAB assesses borrowers very closely

CORPORATES
NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, AUSTRALIAN PRUDENTIAL REGULATION AUTHORITY, AUSTRALIA. DEPT OF THE TREASURY, CREDIT SUISSE (AUSTRALIA) LIMITED, RESERVE BANK OF AUSTRALIA, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA

Nothing bitter about craft beer’s rising popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-14

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged +18 consumed local craft beer in an average four-week period in the year to March 2014. This compares with 3.5 per cent in the year to March 2010. The number of Australians who consume local mainstream beer in an average four weeks has fallen from 36.7 per cent to 31.9 per cent over the same period. Roy Morgan Research’s Angela Smith says the Helix Personas consumer profiling tool shows that members of the Metrotech community in particular are heavily represented among craft beer drinkers

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ROY MORGAN RESEARCH LIMITED

Reading between the lines: books and digital not so incompatible

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-14

A Roy Morgan Research Single Source survey has found that 50.3 per cent of Australians aged 14+ read at least one novel in an average three-month period in the year to March 2014. This compares with 54.9 per cent in the year to March 2004. The survey also shows that Australians who read novels spent 18 hours online in the year to March 2014, which is more than 30 minutes higher than the national average. Meanwhile, 14.3 per cent of Australians now own an e-reader, up from just two per cent in the year to March 2011

CORPORATES
ROY MORGAN RESEARCH LIMITED