Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-25

The latest Roy Morgan Indonesian survey from September 2024 shows that the overall number of smokers has risen from 43.2 million (30% of Indonesians aged 18+) in 2010 to 44.6 million in 2020 (31%). Over the last four years the smoking population has surged by nearly 10 million to almost 54.5 million people today – equivalent to 35% of the population, an increase of 4% points. Over two-thirds of smokers in Indonesia (68%) are now aged 35+; this is equivalent to 36.8 million people, and a stunning increase since 2014 when 52% of smokers (equivalent to 22.6 million people) were aged 35+. The largest group of smokers are in the middle age group of Indonesians aged 35-49 years old, up from 32% (13.9 million people) in 2014 to 40% (21.8 million people) in 2024. In contrast, the share of Indonesian smokers aged under 35 has fallen to 32% (17.7 million people), compared with 48% (20.6 million people) a decade ago.

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