CONSUMER PROFILING – AUSTRALIA

Australia’s Top 20 favourite Shopping Centres

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Dec-15

A Roy Morgan Single Source survey has found that 85 per cent of Australians aged 14+ (16.5 million people) shopped at one or more shopping centres in an average four-week period in the year to June 2015. Some 396,000 Australians shop at Melbourne’s Chadstone each month, ahead of Westfield Parramatta in Sydney (385,000), Melbourne Central (307,000) and Westfield Chermside in Brisbane (303,000). Roy Morgan Research CEO Michele Levine says department stores, large retail chains and supermarkets have outlets in many, if not all, of the country’s main shopping centres – and yet each location might cater to a very different set of customers. As a result, you can expect vastly different sales results unless you pick the right spot or adjust the stock, ambience, offers and advertising to suit the area. The Helix Personas segmentation tool can be used to drill down to a really specific type of customer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, CHADSTONE SHOPPING CENTRE, WESTFIELD PARRAMATTA, MELBOURNE CENTRAL, WESTFIELD CHERMSIDE

Analyse Media Spend by Helix Personas

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jun-15

Roy Morgan Research has partnered with BigDatr to profile every advertising campaign by Helix Personas, Roy Morgan’s geo-digital psychographic segmentation. BigDatr monitors the highly-competitive Australian advertising landscape to empower marketers with an ability to visually analyse when and where their advertising investments are placed. BigDatr also tracks competing brands so a brand owner can see where their competitors are advertising and the message they are using. Helix Personas is now integrated into the BigDatr platform, which allows marketers to quickly compare the targeted audience brief against what has actually been delivered. It also allows advertisers and their agencies to compare who they are targeting versus their competitors.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BIG DATR PTY LTD

How Australia’s cities are changing: which are richer, trendier, ageing, battling or more family-friendly

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Jun-15

Roy Morgan Research has integrated new suburb-by-suburb population estimates from the Australian Bureau of Statistics into Helix Personas. This shows that Sydney has gained around 230,000 people (for total growth of five per cent) over the three years to June 2014. Some 82,544 of these new residents are high-income, educated and successful home-owners in the Leading Lifestyles community. Melbourne’s biggest proportional growth was among two distinct types of people: high-spending hipsters and outer suburban young parents. Perth was the fastest-growing city overall, with 10% more residents than in 2011, while Brisbane and Adelaide recorded population growth of six per cent and three per cent respectively.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN BUREAU OF STATISTICS

Adshel and Roy Morgan partner to take Helix Personas to the streets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

Roy Morgan Research and Adshel have announced a new partnership to deliver enhanced targeting capabilities to advertisers on Adshel’s national media network. For the first time, advertisers will be able to target specific consumer audiences via Adshel’s Out of Home (OOH) media assets using Roy Morgan’s Helix Personas consumer segmentation and data integration tool. Adshel has already coded its entire OOH inventory with Helix Personas. Media agencies and brand advertisers can now identify the optimal locations and creative strategies to deliver the right message to the right people at the right time

CORPORATES
ROY MORGAN RESEARCH LIMITED, ADSHEL PTY LTD

Yahoo7 partners with Roy Morgan – Bringing Helix Personas to the Yahoo7 Data Sciences Suite

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Oct-14

Roy Morgan Research and Yahoo!7 have announced a new commercial partnership that integrates Australia’s leading consumer segmentation tool, Helix Personas with Yahoo!7’s advertising solutions. The partnership combines Yahoo!7’s online insights with Roy Morgan’s geo-psychographical behavioural segmentation to provide advertisers with even more effective targeting for specific audience groups across the Yahoo!7 network

CORPORATES
ROY MORGAN RESEARCH LIMITED, YAHOO!7 COMMUNICATIONS AUSTRALIA PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM

Australia’s new car intenders hit the brakes

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Aug-14

A Roy Morgan Single Source survey has found that 2.17 million Australians intend to buy a new car in the next four years. This is the lowest number since November 2012. The number of Australians who intend to buy a new car in the next 12 months has fallen to 608,000. Roy Morgan’s Helix Personas consumer segmentation tool shows that while the number of potential car buyers has declined across all seven Helix Communities, the most marked decreases have occurred among the "Getting By", "Today’s Families" and "Battlers" communities

CORPORATES
ROY MORGAN RESEARCH LIMITED, KIA MOTORS AUSTRALIA PTY LTD, SUBARU (AUST) PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, HONDA AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED