CONSUMER PROFILING – INDONESIA

Roy Morgan Research Releases New Helix Personas Indonesia through Eyeota Data Marketplace

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Sep-17

In an increasingly fragmented, data-driven media landscape, Eyeota, the global leader in audience data, and Roy Morgan Research, a recognized leader in market research and data innovation have partnered to make Helix Personas Indonesia available in the digital, programmatic trading marketplace. Helix Personas takes big data that is often vast but shallow and humanises it, drawing on psychographic and behavioural data from Roy Morgan’s extensive Single Source Survey to classify the Indonesian population into 42 personas and six communities to create "deep data". The tool allows media agencies to unlock profound insights into their clients’ target audience by translating contact databases into easily understood and actionable personas. Using these insights media agencies can optimise media plans and creative to reach target audiences most effectively, with messages that resonate on a cultural and emotional level. Brand owners can use Helix Personas to understand exactly who and where their customers are, including key values, purchasing behaviours, demographics and media habits. They can reduce marketing spend by knowing exactly where to advertise, and grow their businesses with strategically placed store locations, stocked with the most relevant products for their customers.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EYEOTA

Helix Personas launches in Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Jan-16

Indonesia is an increasingly important market for Australian and New Zealand exporters. The country’s 250 million people are going through a social and economic transformation with a large middle class being established. Along with this are rising levels of affluence, higher demand for products and services and an increasingly well-educated and sophisticated consumer. The challenge has always been understanding these consumers, where they live, what they buy and how to reach them. To address these challenges Roy Morgan Research has created Helix Personas for Indonesia. . Helix Personas segments Indonesian consumers into 42 Personas across six Communities. Indonesia is now the third country to be "Helixed" after Australia and New Zealand, where marketers already use and benefit from its clear, usable insights into consumer values, behaviour, attitudes, media consumption and purchasing habits.

CORPORATES
ROY MORGAN RESEARCH LIMITED