CONSUMERS’ PREFERENCES – AUSTRALIA

Over two thirds of Facebook’s users (and over half of YouTube’s) now visiting via mobile devices

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 22-Jun-15

A Roy Morgan Single Source survey has found that almost 13 million Australians aged 14+ visited Facebook in an average four weeks in the year to March 2015, which is 10 per cent higher than in the year to March 2013. Some 68 per cent used a mobile device for some or all of their visitation, up from 45 per cent of total visitors two years ago. Meanwhile, the number of Australians who only use a computer to visit Facebook in an average four weeks has fallen from 6,456,000 in 2013 to 4,162,000 in 2015. There has been a similar shift to mobile devices among YouTube visitors in the last two years, although the majority of visitors to eBay still do so using a computer.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, EBAY INCORPORATED

Aussies in mid-size towns want more local news

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Jun-15

A Roy Morgan Single Source survey has found that 51 per cent of Australians aged 14+ regard local news as the content they most want to see, hear or read one or more times across the week. The survey, which was carried out in the year to March 2015, also shows that 49 per cent of capital city residents cite local news as a weekday or weekend content preference, while residents of Australia’s 12 largest non-capital towns and urban areas generally prefer local news. This includes 71 per cent of residents of Launceston and 69 per cent of those in Albury.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Which make of car do Australians like most?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Jun-15

A Roy Morgan Single Source survey, which was carried out in the year to March 2015, has found that 36.5% of Australians aged 14+ who are planning to buy a new car within the next four years say that Toyota is "a brand I like". This compares with 31.5 per cent in the previous 12 months. Meanwhile, 28.8 per cent of new car intenders said they like BMW, followed by Mercedes-Benz (27.8 per cent) and Audi (25.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, MERCEDES-BENZ AUSTRALIA PTY LTD, BMW AUSTRALIA LIMITED, AUDI AUSTRALIA PTY LTD, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED

Internet overtakes newspapers at breakfast, but radio still the most-used media in the morning

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-15

A Roy Morgan Single Source survey has found that 72 per cent of Australians aged 14+ reported using one or more forms of media at breakfast time on weekdays during the year to March 2015. This has remained steady over the past five years. However, 16 per cent of Australians are going online first thing in the morning, compared with 8.5 per cent in the year to March 2010. Meanwhile, the proportion who read newspapers at breakfast has fallen by four per cent to 15.9 per cent since 2010, while the proportion who listen to the radio at breakfast has fallen by four per cent to 28.1 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Home-brand products have a way to go with grocery buyers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 47% per cent of Australians aged 14+ who are main grocery buyers say they will go out of their way for a bargain. The survey, which was carried out in the year to December 2014, also shows that 70 per cent of main grocery buyers stick to their favourite brands for most things they buy, and just 38 per cent buy more store-brand products than well-known brands. However, 63% of grocery-buyers who usually shop at Aldi say they buy more store-brand products than well-known brands, while 60 per cent are willing to go out of their way for a bargain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, FOODLAND AUSTRALIA LIMITED

White out: Aussies opt for fresh over long-lasting milk

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-May-15

A Roy Morgan Single Source survey has found that 70 per cent of Australians aged 14+ consumed fresh milk in an average seven days during the year to December 2014. In contrast, just 15 per cent of Australians consumed UHT/long-life milk. The survey also shows that consumption of UHT/long-life milk rose from 14 per cent of the population to 15 per cent between 2010 and 2014. The proportion of Australians drinking fresh milk declined from 72 per cent to 70 per cent over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

The great washing machine debate: top-loader vs front-loader

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-May-15

A Roy Morgan Single Source survey, which was carried out in the year to December 2014, has found that 52 per cent of Australian households own a top-loading washing machine. This compares with 60 per cent in 2010. The proportion of households with a front-loading washing machine has risen from 27 per cent to 34 per cent over the same period. The survey also shows that households occupied by young parents or mid-life families are the most likely to own a front-loader (41 per cent and 42 per cent respectively), while older households (27 per cent) are the least likely to do so.

CORPORATES
ROY MORGAN RESEARCH LIMITED

A-League Grand Final: face-to-face with Melbourne Victory and Sydney FC fans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that more than 2.8 million Australians aged 14+ support an A-League team. The survey, which was carried out in the year to December 2014, also shows that 15 per cent support Melbourne Victory, while 12 per cent support 2015 Grand Final rival Sydney FC. Meanwhile, Melbourne Victory supporters are more likely to Buy liquor in an average seven days and eat out (and order takeaway pizza). In contrast, Sydney FC supporters are more likely to go to the pub for a drink only and go to an RSL, Leagues or other club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HONDA AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD

Just a SIM: increasing proportion of post-paid mobile customers bringing own handset to the plan

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that 30.6 per cent of Australians aged 14+ who have a post-paid mobile phone used their own handset when taking up a new plan in the six months to December 2014. This compares with 24.7 per cent during the same period in 2013. The survey also shows that the proportion of Telstra’s post-paid customers who are now SIM-only has risen from 26.4 per cent to 30.6 per cent, while Optus’s SIM-only customer base has risen from 19.8 per cent to 27.5 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, VIRGIN MOBILE (AUSTRALIA) PTY LTD, IINET LIMITED – ASX IIN

Supermarkets most popular seafood shopping spot

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-May-15

A Roy Morgan Single Source survey has found that 57 per cent of Australians eat seafood, while 24 per cent of the nation’s grocery-buyers purchase fresh seafood in an average seven-day period. The survey, which was carried out in the year to December 2014, also shows that 53 per cent of city residents buy seafood at a supermarket, compared with 66 per cent of country residents. However, 12 per cent of city-based seafood shoppers buy fish at markets, compared with just six per cent of country residents.

CORPORATES
ROY MORGAN RESEARCH LIMITED