CONSUMERS’ PREFERENCES – AUSTRALIA

Cola is king in Australia, New Zealand and Indonesia

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-15

A Roy Morgan Single Source survey has found that cola beverages feature heavily among the most popular soft drinks in Australia, New Zealand and Indonesia. Coca-Cola is consumed by 19 per cent of Australians aged 14+ in an average seven days, followed by Coke Zero (8 per cent) and Diet Coke (5 per cent). Meanwhile, 25 per cent of New Zealanders aged 14+ drink Coca-Cola in an average seven days, ahead of Sprite (12 per cent) and Coke Zero (10 per cent). Some 14 per cent of Indonesians aged 14+ drink Big Cola in an average seven-day period, ahead of Fanta (just over 12 per cent), and Coca Cola (almost 12 per cent)

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Would you buy food labelled ‘Made in China’?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Apr-15

A Roy Morgan Single Source survey has found that 88 per cent of Australians aged 14+ were more likely to buy food if it is labelled "Made in Australia" in the year to December 2014. This compares with 85 per cent in 2013. Meanwhile, the number of Australians who say they would be more likely to buy food labelled "Made in China" rose from five per cent to six per cent in 2014. The survey also shows that people who are more likely to buy Chinese-made food products are less likely to be concerned about whether food is fattening, genetically modified or additive-free

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ROY MORGAN RESEARCH LIMITED

Escape to the country: regional destinations preferred for short breaks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 7-Apr-15

A Roy Morgan Single Source survey has found that almost 50 per cent of Australians aged 14+ took at least one short domestic trip of one or two nights in the year to December 2014. Most of these quick-trippers stayed within their state of residence, with 37 per cent of Melburnians taking at least one short break to regional destinations within their own state, ahead of the 36 per cent of Brisbanites who headed for country Queensland destinations. Likewise, 38 per cent of people living in country New South Wales took at least one short trip to another rural destination in the state, while 36 per cent of country Queenslanders did the same in their state

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ROY MORGAN RESEARCH LIMITED

Destination Asia: Asian-born Aussies’ holiday preferences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 47 per cent of Australians aged +14 who were born in Asia would like to go on a holiday in an Asian country in the next two years, compared with just 22 per cent of Australians overall. Japan (13 per cent), Singapore (12 per cent) and India (11 per cent) rate particularly highly as preferred holiday destinations among Asian-born Australians. The US/Canada (29 per cent) are the highest-rating non-Asian destinations that are preferred by Asian-born Australians

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ROY MORGAN RESEARCH LIMITED

Powder to the people: the world’s top holiday picks among Australian skiers and snowboarders

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Mar-15

A Roy Morgan Single Source survey has found that 4.8 per cent of Australians aged +14 regularly or occasionally go skiing or snowboarding. The survey, which was carried out in the year to December 2014, also shows that 46 per cent of skiers/snowboarders say they would like to visit at least one of Australia’s snow areas within the next two years. Some 30 per cent would like to visit Snowfield/High Country destinations in New South Wales, ahead of such destinations in Victoria (19 per cent). Meanwhile, 53 per cent of skiers/snowboarders in NSW/ACT and 47 per cent of those in Victoria cite a home-state destination

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ROY MORGAN RESEARCH LIMITED

Most HTC smartphone owners with Telstra – can Optus or Vodafone claim bigger share of HTC One M9 buyers?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Mar-15

A Roy Morgan Single Source survey has found that almost one million Australians aged 14+ currently have a HTC smartphone as their main mobile phone. The survey, which was carried out in the year to December 2014, also shows that 55 per cent of HTC smartphone owners use the Telstra network, while 18 per cent use Optus and 14 per cent are with Vodafone. Roy Morgan Research’s Tim Martin notes that 28 per cent of HTC owners are over the age of 50, but 65 per cent of current smartphone users who intend to buy a HTC within the next six months are less than 35 years old

CORPORATES
ROY MORGAN RESEARCH LIMITED, HTC CORPORATION, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, VODAFONE AUSTRALIA LIMITED, SAMSUNG ELECTRONICS COMPANY LIMITED, APPLE INCORPORATED

Back to realty: News Corp rules property search in Melbourne – but will Sydney be Fairfax’s domain?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Mar-15

A Roy Morgan Single Source survey has found that 819,000 property-hunters in Melbourne visited Realestate.com.au via website or app and/or read the Herald Sun’s weekday or weekend real estate section in an average week during the year to December 2014. This is seven per cent higher than in 2013. Domain’s total audience, comprising both digital visitors and readers of the print sections of The Age, rose by four per cent to 486,000 in 2014. In Sydney, Domain’s total digital and Sydney Morning Herald print reach rose by 10 per cent in 2014, to 675,000 in an average week. The number of people accessing Realestate.com.au and/or the Daily Telegraph’s real estate section in an average week was virtually unchanged at 683,000

CORPORATES
ROY MORGAN RESEARCH LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, REALESTATE.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, DOMAIN.COM.AU

Speed demons or show offs? Australia’s sports car drivers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 11-Mar-15

A Roy Morgan Single Source survey has found that just 326,000 Australian motorists own a sports car, coupe or two-door convertible. The survey, which was carried out in the year to December 2014, also shows that Mitsubishi is the most popular brand among sports car owners, accounting for 11.1 of these motorists. This is followed by Toyota (10.8 per cent) and BMW (8.4 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, BMW AUSTRALIA LIMITED, NISSAN MOTOR COMPANY (AUSTRALIA) PTY LTD, MAZDA AUSTRALIA PTY LTD

Dear dairy… Australians old and young eating custards, mousses and creamy treats

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Mar-15

A Roy Morgan Single Source survey has found that almost 3.2 million Australians aged 14+ eat a packaged dairy dessert in an average four weeks. The survey, which was carried out in the year to December 2014, also shows that Dairy Farmers Custard and Fruche are the only dairy desserts that made the top five across all age groups. YoGo and Nestle Milo are most popular products among the under-25 age group, while Nestle Mousse is the top pick among the 25-34 age group. Dairy Farmers Custard is the top pick in both the 35-49 and 50+ age groups

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ROY MORGAN RESEARCH LIMITED, DAIRY FARMERS LIMITED, NESTLE AUSTRALIA LIMITED

Sights, sea and snow: Australia’s top family holiday picks

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Mar-15

A Roy Morgan Single Source survey has found that 46 per cent of Australian families would like to holiday in Queensland in the next two years. The survey, which was carried out in the year to December 2014, also shows that 45 per cent of Australian families favour Victoria as a domestic holiday destination, followed by New South Wales (43 per cent). Meanwhile, 25 per cent of families would like to visit Melbourne, while 14 per cent favour holidaying in Sydney

CORPORATES
ROY MORGAN RESEARCH LIMITED