CONSUMERS’ PREFERENCES – AUSTRALIA

Does a person’s cooking talent influence their food preferences?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-15

A Roy Morgan Single Source survey has found that 50 per cent of Australians aged 14+ often receive compliments on their cooking. The survey, which was carried out in the year to December 2014, also shows that these people are 19 per cent more likely than the population average to enjoy eating vegetarian food, while they are 18 per cent more likely to enjoy eating bagels and 16 per cent more likely to enjoy health food. Meanwhile, 21 per cent of Australians say they would rather clean than cook, and they are 10 per cent more likely to enjoy eating both chicken nuggets and hot dogs than the average Australian

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ROY MORGAN RESEARCH LIMITED

Shopping for a drop: what Aussies like in their liquor stores

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 49 per cent of Australians aged 18+ bought alcohol in an average four-week period in the year to December 2014. The survey also shows that 68 per cent of Australians identify "good value" as one of the factors they consider most important when purchasing alcohol. Meanwhile, 54 per cent of Australians prefer to purchase alcohol from a bottle shop that is close to home

CORPORATES
ROY MORGAN RESEARCH LIMITED, CELLARMASTER WINES PTY LTD, THE WINE SOCIETY LIMITED, LIQUORLAND (AUSTRALIA) PTY LTD, WOOLWORTHS LIQUOR, WOOLWORTHS LIMITED – ASX WOW

Garage vs dealer: where Aussies get their cars serviced

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that 43 per cent of Australian motorists take their main vehicle to a professional for some kind of service or repairs in an average three-month period. The survey, which was carried out in the year to November 2014, also shows that routine services account for 39 per cent of all automotive work. Meanwhile, 42 per cent of motorists prefer to take their vehicle to a traditional automotive garage/workshops for routine work, followed by the dealer where it was bought (29 per cent)

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ROY MORGAN RESEARCH LIMITED

Have yoga mat, will travel

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-Feb-15

A Roy Morgan Single Source survey has found that the number of Australians who practise yoga either regularly or occasionally has more than doubled from 910,000 to 1,836,000 in the last decade. The survey, which was carried out between January 2013 and December 2014, shows that Australians who practise yoga are almost 150 per cent more likely than the average Australian aged 14+ to want to go to India on holiday. Yoga-practising Australians are also 142 per cent more likely than the average Australian to visit domestic destinations such as the Mt Buffalo, Mt Baw Baw and Lake Mountain region

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ROY MORGAN RESEARCH LIMITED

Domain vs REA: apples for apples audience numbers from Roy Morgan Research

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-15

A Roy Morgan Single Source survey has found that more than 3.5 million Australians aged 14+ accessed Realestate.com.au via its website or app in an average four weeks in the six months to December 2014. This compares with 3.3 million during the same period in 2013. Some 1.7 million Australians accessed Fairfax Media’s Domain in the second half of 2014, down from 1.8 million in the previous corresponding period. The total audience growth for Realestate.com.au comprised an increase in the number of both website visitors (up six per cent) and mobile phone or tablet app users (up seven per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, DOMAIN.COM.AU, FAIRFAX MEDIA LIMITED – ASX FXJ, REALESTATE.COM.AU, REA GROUP LIMITED – ASX REA

Quality trumps quantity for well-heeled Australian travellers

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Original article by Jamie Freed
The Australian Financial Review – Page: 12 : 19-Feb-15

Many affluent Australians prefer local holidays of short duration rather than long-haul overseas trips, due to being cash-rich but time-poor. The 2015 Australian Luxury Travel Survey indicates that two-thirds of respondents showed a preference for luxurious long weekends in local resorts. The survey was commissioned by travel agent network Virtuoso and Queensland resort qualia

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VIRTUOSO LIMITED, QUALIA, HAMILTON ISLAND LIMITED, LINDBLAD EXPEDITIONS

Fuel efficiency still top priority for Aussie motorists

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that 79 per cent of Australians aged 14+ who are motorists consider fuel efficiency to be more important in a vehicle than high performance. The survey, which was carried out in the year to November 2014, also shows that 75 per cent will only buy a car with a proven track record, and 72 per cent spend a lot of time researching their options before deciding which car to buy. Meanwhile, 69 per cent of drivers agree that "I usually only consider the main car manufacturers as I don’t like to take the risk of a lesser known make"

CORPORATES
ROY MORGAN RESEARCH LIMITED, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, MAZDA AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, JEEP AUSTRALIA

A friend’s spare room in Australia or a 4-star resort in Asia?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-15

A Roy Morgan Single Source survey has found that 36 per cent of Australians aged 14+ whose last long holiday was domestic chose to stay at the homes of friends or relatives. The survey, which was carried out in the year to December 2014, also shows that 21 per cent opted for paid accommodation such as fully self-contained rental flats, apartments or houses, while 11 per cent stayed at four-star hotels or resorts. In contrast, 33 per cent of Australian holiday-goers whose last long trip was in Asia chose to stay at either four-star hotels or resorts, while 28 per cent opted for standard hotels/motels or resorts

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ROY MORGAN RESEARCH LIMITED

Are people who drink Australian beer more patriotic?

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 20-Jan-15

A Roy Morgan Single Source survey has found that 37 per cent of Australians aged 18+ drank beer in an average four-week period during the year to September 2014. The survey also shows that 17 per cent of the nation’s beer drinkers consumed Carlton Draught, followed by Victoria Bitter (12 per cent) and XXXX Gold (12 per cent). Meanwhile, 94 per cent of Cascade Premium Light drinkers agree with the statement " I consider myself to be Australian", compared with 80 per cent of Australian beer drinkers overall

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ROY MORGAN RESEARCH LIMITED, CARLTON UNITED BREWERS, FOSTER’S GROUP LIMITED, COOPERS BREWERY LIMITED, CASCADE BREWERY COMPANY PTY LTD, CASTLEMAINE PERKINS LIMITED, LION PTY LTD

Summer sport showdown: tennis, cricket and soccer vie for Aussie TV viewers’ attention

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

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ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION