CONSUMERS’ PREFERENCES – AUSTRALIA

Bottled water consumption booming

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 19-Apr-16

A Roy Morgan Single Source survey has found that 27.1 per cent of Australians aged 14+ (or 5.3 million people) drank bottled water in any given seven days during the year to December 2015. This compares with 4.9 per cent in 2014. The survey also shows that Mount Franklin is consumed by nearly 40 per cent of all bottled-water drinkers in an average seven days, ahead of Coles Natural Spring Water (14 per cent) and Pump Pure Water (12.8 per cent). Meanwhile, a greater proportion of Australian women (29.7 per cent) than men (24.5 per cent) drink bottled water in an average seven days, while Australians under the age of 50 are markedly more likely than older Australians to drink bottled water.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MOUNT FRANKLIN NATURAL, COLES GROUP LIMITED, PUMP PURE WATER, SA DES EAUX MINERALES D’EVIAN, COOL RIDGE, FIJI WATER, PEATS RIDGE WATER PTY LTD

Australian holiday-makers’ top overseas destinations

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-Apr-16

A Roy Morgan Single Source survey has found that 2.7 million Australians aged 14+ (or 13.9 per cent of the population) took an overseas holiday in the year to December 2015. The survey also shows that 11.7 per cent of Australians whose last holiday was overseas travelled to New Zealand, ahead of England (10.4 per cent) and the US (10.1 per cent). While New Zealand was the most popular overseas destination among Generation X (15.4 per cent) and Generation Y (11.5 per cent), England was a clear favourite for Pre-Boomers (18.5 per cent) and Baby Boomers (14.3 per cent), and the US narrowly topped the list for Generation Z (10.7 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Fun-seeking car-buyers take note: some cars may not seem fun to drive, but owners can attest they are

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Apr-16

A Roy Morgan Single Source survey has found that 22 per cent of the 2.3 million Australians who intend to buy a new car within the next four years agree with the statement "I will only buy a car that is fun to own". The survey, which was carried out in the year to December 2015, also shows that 35 per cent agree that BMW "makes vehicles that are fun to drive", followed by Audi (32 per cent) and Volkswagen (27 per cent). Meanwhile, 46 per cent of current Volkswagen drivers agree that the brand is fun to drive, ahead of Subaru (44 per cent) and Audi (41 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED, BMW AG, AUDI AG, VOLKSWAGEN AG, SUBARU, MERCEDES-BENZ AG, TOYOTA MOTOR CORPORATION, MITSUBISHI MOTORS CORPORATION, AUTOMOBILES PEUGEOT SA, SKODA AUTOMOBILOVA AS, HYUNDAI MOBIS COMPANY LIMITED, KIA MOTORS CORPORATION, RENAULT SA

Local knowledge: the lure of intrastate holidays

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Mar-16

A Roy Morgan Single Source survey has found that 10.3 million Australians aged 14+ chose to stay on home soil for their last holiday. The survey, which was carried out in the year to December 2015, also shows that 73 per cent of Western Australians’ last domestic trip was within their home state, ahead of 69.4 per cent of people in New South Wales/Australian Capital Territory and 66.4 per cent of Queenslanders. In contrast, Tasmanians are the least likely to take an intra-state holiday, with more than half of them heading to the mainland on their last trip.

CORPORATES
ROY MORGAN RESEARCH LIMITED

When you’re hot, you’re…icy?! Frozen drinks a hit with young Aussies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-16

A Roy Morgan Single Source survey has found that the proportion of Australians aged 14+ who consume frozen drinks in an average seven days rose from 2.2 per cent (or 415,000 people) to 3.3 per cent (637,000 people) between January 2013 and December 2015. The proportion of Australians who consume carbonated soft drinks has fallen from 49.2 per cent to 47.6 per over this period, while the proportion who drink fruit juice has fallen from 28.5 per cent to 26.5 per cent. The survey also shows that 72.9 per cent of people who consume frozen drinks are aged under 35 years old.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Mobile travel bookings quadruple (and then some) since 2011

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Mar-16

A Roy Morgan Single Source survey has found that 511,000 Australians aged 14+ (3.8 per cent) who took a trip in the year to December 2015 booked part of their last holiday via mobile internet. This compares with 121,000 in 2011. The survey also shows that 7.2 per cent of travellers aged between 18 and 24 and 6.3 per cent of those aged 25-34 booked at least part of their last trip via mobile internet. In contrast, just 2.6 per cent of the 50-64 year-old bracket and 1.3 per cent of the 65+ group booked part of their last trip via mobile internet.

CORPORATES
ROY MORGAN RESEARCH LIMITED, WEBJET LIMITED – ASX WEB, WOTIF.COM HOLDINGS LIMITED, AIRBNB AUSTRALIA PTY LTD

Drinks with the girls: Australian women and wine

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Mar-16

A Roy Morgan Single Source survey has found that 45.1 per cent of Australians aged 18+ drank wine in any given four-week period during 2015, while 37.6 per cent drank beer. The survey also shows that 4.6 million Australian women (or 49 per cent of the adult female population) drank some kind of wine in an average four weeks, compared with 3.7 million men (41.2 per cent). Meanwhile, 69.3 per cent of female wine drinkers consumed white wine over this time period, ahead of red wine (56.3 per cent), sparkling wine (42.3 per cent) and fortified wine (9.3 per cent). In contrast, male wine drinkers are more likely to drink red wine (78.1 per cent) than white wine (58.4 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Country Aussies cheesier than their capital-city counterparts

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Feb-16

A Roy Morgan Single Source survey has found that 79 per cent of Australian grocery buyers aged 14+ in capital cities and 84 per cent of those in country areas bought block, sliced and/or grated cheese in an average four weeks during the year to September 2015. This pattern can be seen across all states except Western Australia and Tasmania, where capital-city grocery buyers are more likely to shop for cheese than their rural counterparts. In every state, supermarket brands are the most popular choice for city and rural residents alike, with Bega in second place in most instances.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA

TPG and Optus speak the right language to win over recent migrants joining Australian home phone market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ (1.4 million people) have lived in the country for five years or less, and 45 per cent of these recent migrants have a home phone. The survey, which was carried out in the year to December 2015, also shows that TPG has a 30.1 per cent share of the home phone market among recent migrants, ahead of Telstra (32.9 per cent) and Optus (16.3 per cent). Meanwhile, 19.7 per cent of home phone customers speak a language other than English at home, but 63.3 per cent of TPG’s home phone customers have English as a second language.

CORPORATES
ROY MORGAN RESEARCH LIMITED, TPG TELECOM LIMITED – ASX TPM, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD, IINET LIMITED, DODO AUSTRALIA PTY LTD

A numbers game and semantic antics as Realestate and Domain fight over whose app is bigger or better

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Feb-16

A Roy Morgan Single Source survey has found that 1,968,000 Australians aged 14+ have ever downloaded the Realestate.com.au app to one or more mobile devices, and 1,295,000 have downloaded the rival Domain app. The survey, which was carried out in the three months to December 2015, also shows that 30 per cent of those with either app (or 752,000 people) have downloaded both. Meanwhile, 1,414,000 Australians aged 14+ used the Realestate.com.au app in an average four weeks during the December quarter, while 901,000 used the Domain app.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REALESTATE.COM.AU, DOMAIN.COM.AU