CONSUMERS’ PREFERENCES – AUSTRALIA

The average Foxtel subscriber watches eight channels

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 17-Feb-16

A Roy Morgan Single Source survey has found that 24 per cent of Australians aged 14+ who have a Foxtel subscription say there are between six and 10 channels that they especially choose to watch. The survey, which was carried out in the year to December 2015, also shows that 15 per cent of subscribers cite 11-15 channels, nine per cent cite 16-20 channels and six per cent have an extensive must-watch list comprising 21 or more channels. Meanwhile, 21 per cent of subscribers cite two to five channels of particular interest, and five per cent have just one channel that they especially choose to watch.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOXTEL MANAGEMENT PTY LTD

Off colour: fewer Aussie women buying eye shadow

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian women aged 14+ bought eye shadow in any given six-month period during the year to September 2015. This compares with 16 per cent in the year to September 2011. However, category-leader Revlon has actually increased its customer base, and is now chosen by 13 per cent of all women who buy eye-shadow in an average six months (up from 11 per cent in 2011). Revlon’s recent growth is primarily driven by its increased popularity among women aged 35-49. The Maybelline and MAC brands have also bucked the downward trend of the last few years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, MAYBELLINE, MAC COSMETICS INCORPORATED, AVON AUSTRALIA

We’re all going on a summer holiday

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Feb-16

A Roy Morgan Single Source survey has found that 29 per cent of Australians aged 14+ whose last holiday was domestic travelled during the summer months. In contrast, 26 per cent chose to go on holiday in autumn, followed by winter (23 per cent) and spring (23 per cent). The survey, which was carried out in the year to September 2015, also shows that Tasmania is more likely than other states to attract holiday-makers during the summer months than any other season (35 per cent), while Brisbane is the most popular capital city for domestic holidays during summer (38 per cent).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Nuts for Nutella (and other choc/hazelnut spreads)

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-16

A Roy Morgan Single Source survey has found that 6.4 per cent of Australians aged 14+ ate Nutella or a similar brand of choc/hazelnut spread in an average week during the year to September 2015. Meanwhile, 40.2 per cent of Australians ate Vegemite, Marmite and Promite while 31.5 per cent ate jam, conserves or marmalade, and 30 per cent ate peanut butter. The survey also shows that choc/hazelnut spreads are most popular with girls aged 14-17, with 18.6 per cent of them eating these products in any given seven days.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Natural yoghurt: more than flavour of the month

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jan-16

A Roy Morgan Single Source survey has found that 48 per cent of Australians aged 14+ reported eating flavoured/fruit yoghurt in an average four weeks during the year to September 2015. This compares with 52 per cent in the year to September 2011. The proportion of Australians who ate natural/plain yoghurt surged from 36 per cent to 43 per cent over the same period. The survey also shows that the proportion of Australian men who ate natural yoghurt in an average four weeks grew from 30 per cent to 36 per cent between October 2010 and September 2015, while the proportion of women eating it rose from 41 per cent to 49 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Green, gold and going gangbusters: Aussie-made products surge in popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 5-Jan-16

A Roy Morgan Single Source survey, which was carried out in the year to September 2015, has found that 89.2 per cent of Australians aged 14+ said they would be more likely to buy products made in Australia. This compares with 85.6 per cent in 2013. The survey also shows that 51.5 per cent of consumers say they would be more likely to buy goods made in Canada (up from 42.6 per cent in 2013), Sweden (44.1 per cent, up from 36.3 per cent) and France (40.9 per cent, up from 32.5 per cent). Roy Morgan Research CEO Michele Levine says that alongside our renewed enthusiasm for locally-made goods, Australians are becoming increasingly open to, and comfortable with, the idea of buying foreign-made products. She adds that online shopping has broadened our retail horizons, enabling us to purchase items made in all corners of the globe, while international retailers with a bricks-and-mortar presence in Australia have also boosted our perception of foreign-made products.

CORPORATES
ROY MORGAN RESEARCH LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, GM HOLDEN LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED

More Australians going online first thing, but radio is still top breakfast media

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Dec-15

A Roy Morgan Single Source survey has found that 73.1 per cent of Australians aged 14+ used one or more forms of media at breakfast time on an average weekday in the year to September 2015. The survey also shows that 18 per cent of Australians go online at breakfast, compared with 16.6 per cent a year and 8.2 per cent four years ago. However, 58.6 per cent of Australians still use one or more traditional morning media at breakfast time: 27.7 per cent listen to radio (down from 29.2 per cent a year ago), 24.0 per cent watch television (up from 22.8 per cent a year ago) and 16 per cent read newspapers (virtually unchanged over the past year).

CORPORATES
ROY MORGAN RESEARCH LIMITED

Field of streams: the sports broadcasts that could win over Australian Netflix and YouTube audiences

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Dec-15

A Roy Morgan Single Source survey has found that 80 per cent of Australians aged 14+ watch sport on television. The survey, which was carried out in the six months to September 2015, also shows that 77 per cent of Australians who have a Netflix subscription almost always or occasionally watch at least one sport on TV, as do 79 per cent of those who visit YouTube. Meanwhile, Netflix subscribers are 25 per cent more likely than the average Australian to watch Super Rugby, and 18 per cent more likely to watch FIFA World Cup soccer. Visitors to YouTube have an above-average interest in soccer, being around 20 per cent more likely than average to watch the English Premier League, FIFA World Cup or A-League.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, YOUTUBE INCORPORATED, SUPER RUGBY, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, ENGLISH PREMIER LEAGUE, THE A LEAGUE PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL BASKETBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD

Goody two shoes: where Aussie women buy their footwear

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 3-Dec-15

A Roy Morgan Single Source has found that 1.9 million Australian women (or 19.2 per cent) bought footwear in an average four-week period during the year to June 2015. This compares with 1.7 million in the previous year. The survey also shows that 10.9 per cent of all women who buy shoes in any given four-week period do so at Kmart, ahead of Big W (9.3 per cent), Target and Rivers (4.8 per cent apiece). Meanwhile, almost 20 per cent of women aged 18-24 buy shoes from Kmart, while Big W is the most popular store for female shoe-buyers aged 25-34, at 13.9 per cent.

CORPORATES
ROY MORGAN RESEARCH LIMITED, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, RIVERS (AUSTRALIA) PTY LTD, SPENDLESS SHOES PTY LTD, THE ATHLETE’S FOOT AUSTRALIA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

Young Aussie women making up the make-up rules

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that 64 per cent of Australian women aged 14+ buy some kind of make-up in an average six months. The survey, which was carried out in the year to June 2015, also shows that 36 per cent of Australian women buy foundation, ahead of mascara (26 per cent), lipstick (23 per cent), face powder (21 per cent) and eyeliner/eye pencil (19 per cent). Meanwhile, 70 per cent of women aged 18-24 buy make-up in any given six-month period, with 47 per cent buying foundation and 38 per cent buying face powder or mascara.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAYBELLINE, MAC COSMETICS INCORPORATED, L’OREAL AUSTRALIA PTY LTD, AUSTRALIS PTY LTD