CONSUMERS’ PREFERENCES – AUSTRALIA

Ad-blocking warning as Australian take-up soars

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Original article by Paul McIntyre
The Australian Financial Review – Page: 29 : 10-Aug-15

The number of Australians who have advertisement-blocking code installed in their web browsers has risen to close to four million. This number is equal to 18 per cent of the online Australian population. The release of Apple’s iOS9 Safari web browser update, planned for September 2015, will make the problem of people blocking advertisements even more pressing for advertisers. Apple’s ad-blocking option has been described by "British Vogue"’s digital creative solutions manager Emma Geary as the "most disruptive update yet".

CORPORATES
APPLE INCORPORATED, PAGEFAIR, SEVEN WEST MEDIA LIMITED – ASX SWM, JUNKEE MEDIA, QANTAS AIRWAYS LIMITED – ASX QAN

The Sharp threat to Foxtel

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Original article by Dominic White, Paul McIntyre
The Australian Financial Review – Page: 10&8 : 10-Aug-15

Australians have responded enthusiastically to the offer of US streaming service Netflix. The service was launched locally six months ago. Citi estimates that Netflix has now 1.6 million subscribers in Australia. Pay TV operator Foxtel and free-to-air TV channels have a formidable competitor. Investors will no doubt watch with interest the contest between traditional TV broadcasters and streaming services.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, STAN ENTERTAINMENT PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, SEVEN WEST MEDIA LIMITED – ASX SWM, PRESTO ENTERTAINMENT PTY LTD, NETFLIX INCORPORATED, OZTAM PTY LTD, CITI AUSTRALIA PTY LTD

Don’t knock the box: Australia’s cask wine drinkers

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Jul-15

A Roy Morgan Single Source survey has found that 45 per cent of Australians aged +18 drank wine in an average four weeks in the year to March 2015. This compares with 50 per cent in 2007. The survey also shows that 16 per cent of Australians drink cask wine, compared with 30 per cent in 2007. Analysis by gender shows that 18 per cent of men drink cask wine in an average four weeks, compared with 14 per cent of women, while people aged 65+ are almost 60 per cent more likely than the average wine drinker.

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ROY MORGAN RESEARCH LIMITED

Supermarkets dominate fruit and vegetable trade – even among people shopping at produce markets

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 27-Jul-15

A Roy Morgan Single Source survey has found that 87 per cent of Australian grocery buyers aged 14+ bought fresh fruit and vegetables during an average week in the year to March 2015. Some 72 per cent bought fruit and vegetables at a supermarket in an average seven days, while 11 per cent shopped for fresh produce at a market or stall. The survey also shows that 54 per cent of consumers who bought fruit and vegetables at a market or stall also did so at a supermarket.

CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW

That’s the spirit: Gin wins drinkers of all ages

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Jul-15

A Roy Morgan Single Source survey has found that just over 1.1 million Australians aged 18+ drank vodka in an average four-week period (excluding in ready-to-drink beverages) in the year to March 2015. This is virtually unchanged compared with five years ago, despite overall population growth. Meanwhile, the average number of monthly gin drinkers nationwide has grown from 633,000 in the year to March 2010 to 860,000. However, the number of people who drink white rum has fallen from 446,000 in 2010 to 324,000, and tequila consumption is down from 336,000 to 312,000.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Going Dotti for Zara: Australia’s fashion retail scene offers the best of both worlds

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that just over 10.5 million Australians aged 14+ buy at least one item of clothing in an average four-week period. The survey, which was carried out in the year to March 2015, also shows that Swedish mega-chain H&M is the most popular, with 143,000 Australian shoppers in any given four weeks. It is followed by Australian boutique Forever New (108,000 shoppers ) and Spanish giant Zara (106,000). Meanwhile, Cue customers are the biggest spenders, with a mean spend of $A165 per visit.

CORPORATES
ROY MORGAN RESEARCH LIMITED, HENNES OCH MAURITZ AB, FOREVER NEW CLOTHING PTY LTD, ZARA, CUE CLOTHING COMPANY, UNIQLO COMPANY LIMITED, TOPSHOP, ESPRIT AUSTRALIA PTY LTD, THE GAP INCORPORATED, SUPRE PTY LTD, SPORTSGIRL, DOTTI

Hassle-free holidays: Australia’s package tour market

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 15-Jul-15

A Roy Morgan Single Source survey has found that 1.6 per cent of Australians aged 14+ went on a package tour for their last holiday. The survey, which was carried out in the year to March 2015, also shows that 36.5 per cent of Australians who opted for a package tour on their last trip were Baby Boomers. Meanwhile, Pre-Boomers accounted for 24.1 per cent of package-tour travellers, followed by Generation X (15.9 per cent) and Generation Y (13.2 per cent).

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ROY MORGAN RESEARCH LIMITED

Grated, sliced and block: home brands the Big Cheese

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

The power of porridge

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Jul-15

A Roy Morgan Single Source survey has found that 4.1 million Australians aged 14+ eat porridge in an average seven days, while 4.9 million eat biscuit cereal and 6.3 million eat other cereal. The survey, which was carried out in the year to March 2015, also shows that 60 per cent of porridge eaters are women, while 29 per cent of Australians aged 65+ eat porridge, compared with just 12 per cent of those aged 14-17. Meanwhile, the number of Australians who eat porridge in any seven-day period has risen by 500,000 since March 2011, but consumption of biscuit cereal and other cereal has declined over this period.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Netflix is the new black: 1 million users, more than 3 times rivals Presto, Stan, Quickflix & Foxtel Play combined

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jun-15

A Roy Morgan Single Source survey has found that 1,039,000 Australians aged 14+ in 408,000 households had subscribed to the Netflix streaming video on demand service in May 2015. In contrast, 97,000 Australians were subscribed to the Presto joint venture between Foxtel and Seven West Media, while 91,000 had a subscription to Stan, which Nine Entertainment and Fairfax Media launched in January. Meanwhile, Australian-listed Quickflix had just 43,000 subscribers and 40,000 had Foxtel Play, the streaming version of its pay-TV service.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NETFLIX INCORPORATED, PRESTO ENTERTAINMENT PTY LTD, SEVEN WEST MEDIA LIMITED – ASX SWM, FOXTEL MANAGEMENT PTY LTD, STAN ENTERTAINMENT PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, QUICKFLIX LIMITED – ASX QFX, TELSTRA CORPORATION LIMITED – ASX TLS, SINGTEL OPTUS PTY LTD