Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that over four million Australians aged 14+ purchased cordial in an average four weeks in the year to March 2019. Cottee’s is still the leading cordial brand, purchased by 30.7% of cordial customers (down 4.6ppts from four years ago), and now just ahead of Bickford’s, which is bought by 27.2% of cordial customers (up 3.4ppts from 2015). Golden Circle Cordial has also gained traction, with 20.2% of Australian cordial customers buying the brand in an average four weeks, up 3.7ppts from four years ago. Meanwhile, diet cordial is now purchased by 16.2% of cordial customers, up from 13.9% four years ago. Analysis shows that Bickford’s primary customer base comes from the high-end AB and C Socio-Economic Quintiles, who comprise 45% of Bickford’s customer base of over 1.1 million Australians. In comparison, Cottee’s and Golden Circle appeal strongly to the lower-end E and FG Socio-Economic Quintiles. Over 52% of Golden Circle Cordial’s 820,000 cordial customers and 45% of Cottee’s 1.25 million cordial customers are in the E or FG quintiles.

CORPORATES
ROY MORGAN LIMITED, COTTEE’S, BICKFORD’S AUSTRALIA PTY LTD, GOLDEN CIRCLE LIMITED