COSMETICS – AUSTRALIA

Priceline makes up even more of the Australian cosmetics market

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Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-19

A Roy Morgan Single Source survey shows that 23.3% of Australian women aged 14+ who buy cosmetics do so at Priceline, up from 12.8% four years ago. The number of women buying cosmetics at Priceline has shot up from around 620,000 to over 1.2 million in the year to March 2019. Meanwhile, supermarkets have stabilised their customer patronage for cosmetics after a dip in recent years. Some 24.9% of Australian women who buy cosmetics buy them from supermarkets, with both Coles and Woolworths experiencing an increased number of customers buying their cosmetics products compared to four years ago. However, fewer women than four years ago are now buying cosmetics at leading department stores such as Myer and David Jones, and discount department stores such as Target, Big W and Kmart. Chemist Warehouse has also experienced a small slump in cosmetics customers in 2019, despite previous years of strong growth.

CORPORATES
ROY MORGAN LIMITED

Cosmetics and skincare products increasingly bought online

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Feb-19

A Roy Morgan Single Source survey has found that over 5.3 million Australian women purchased cosmetics in an average six months in the year to December 2018, compared with less than 4.8 million in 2014. The survey also shows that 42% of women who purchase cosmetics in an average six months buy from Chemists/ Pharmacies, whether in-store or online, compared with 33% four years ago. Meanwhile, 26% of women who purchase cosmetics buy any health and beauty products online in an average three months, up from 18% four years ago (including 16% who now buy cosmetics online).

CORPORATES
ROY MORGAN LIMITED

More Australian women buying cosmetics at pharmacies

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-May-17

A Roy Morgan Single Source survey has found that 50.5% of Australian women aged +14 bought cosmetics in an average six months in the year to December 2016, compared with 51.5% in the year to December 2006. The proportion of women who bought cosmetics from pharmacies has risen from 15.1% to 19.1 per cent, and the proportion that shops at supermarkets for cosmetics has risen from 11.4% to 12.1%. Meanwhile, Priceline is the most popular pharmacy chain among cosmetics buyers, and Roy Morgan’s Helix Personas consumer profiling tool shows that young women from the cashed-up, socially active Metrotech community are the most likely to buy cosmetics from this chain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, PRICELINE PHARMACY, CHEMIST WAREHOUSE, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, SEPHORA AUSTRALIA PTY LTD, MECCA COSMETICA PTY LTD, MYER HOLDINGS LIMITED – ASX MYR

New legislation banning sale of animal-tested cosmetics and skincare in line with public sentiment

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Mar-17

A Roy Morgan Single Source survey has found that in the year to December 2016, 46% of Australian women aged 14+ who use cosmetics nominated "Not tested on animals" as a feature that is important to them when purchasing make-up. This compares with 41% in the year to December 2012. Concern about animal testing is also becoming more widespread among Australian women when buying skincare products. The proportion of women who agree that it is important for the skincare products they purchase to be cruelty-free has risen from 39% to 44% per cent since 2012.

CORPORATES
ROY MORGAN RESEARCH LIMITED

Off colour: fewer Aussie women buying eye shadow

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 13 per cent of Australian women aged 14+ bought eye shadow in any given six-month period during the year to September 2015. This compares with 16 per cent in the year to September 2011. However, category-leader Revlon has actually increased its customer base, and is now chosen by 13 per cent of all women who buy eye-shadow in an average six months (up from 11 per cent in 2011). Revlon’s recent growth is primarily driven by its increased popularity among women aged 35-49. The Maybelline and MAC brands have also bucked the downward trend of the last few years.

CORPORATES
ROY MORGAN RESEARCH LIMITED, REVLON AUSTRALIA, MAYBELLINE, MAC COSMETICS INCORPORATED, AVON AUSTRALIA

Young Aussie women making up the make-up rules

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Dec-15

A Roy Morgan Single Source survey has found that 64 per cent of Australian women aged 14+ buy some kind of make-up in an average six months. The survey, which was carried out in the year to June 2015, also shows that 36 per cent of Australian women buy foundation, ahead of mascara (26 per cent), lipstick (23 per cent), face powder (21 per cent) and eyeliner/eye pencil (19 per cent). Meanwhile, 70 per cent of women aged 18-24 buy make-up in any given six-month period, with 47 per cent buying foundation and 38 per cent buying face powder or mascara.

CORPORATES
ROY MORGAN RESEARCH LIMITED, MAYBELLINE, MAC COSMETICS INCORPORATED, L’OREAL AUSTRALIA PTY LTD, AUSTRALIS PTY LTD

The cult of Australian cosmetics

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 25-Sep-15

A Roy Morgan Single Source survey, which was carried out in the year to June 2015, has found that 6.3 million Australian women 14+ aged (or 64 per cent) buy make-up of some kind in an average six months. Nine of the 10 best-selling brands are foreign-owned. However, Australian brand Nude by Nature is the 10th biggest-selling brand. It is purchased by 314,000 women (or five per cent of total cosmetics buyers) during an average six months. Other best-selling Australian brands include Napoleon (262,000), Natio (255,000) and Nutrimetics (209,000).

CORPORATES
ROY MORGAN RESEARCH LIMITED, NUDE BY NATURE, NAPOLEON COSMETICS PTY LTD, NATIO, NUTRIMETICS INTERNATIONAL (AUSTRALIA) PTY LTD, MAYBELLINE, REVLON AUSTRALIA, L’OREAL AUSTRALIA PTY LTD, COVERGIRL, MAC COSMETICS INCORPORATED, MAX FACTOR INTERNATIONAL, OPI