Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-16

A Roy Morgan Single Source survey has found that 370,000 Australians aged 14+ bought cosmetics from an online retailer in an average four weeks in the year to March 2016, compared with 316,000 in the year to March 2015. Meanwhile, the number of Australians who bought skin-care products online rose from 283,000 to 367,000 over the same period, while the number who bought both types of product online rose from 108,000 to 120,000. The survey also shows that Australian consumers favour local online retailers when purchasing both cosmetics and skin-care products online.

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