Domain calls stumps on Test naming rights in middle of four-year deal

Original article by Chris Barrett, Daniel Cherny
The Age – Page: Online : 20-Feb-20

Property listings group Domain Holdings has advised Cricket Australia that it will not extend its naming rights sponsorship deal for men’s Test matches. Domain replaced Magellan Financial Group as naming-rights sponsor in June 2018, in the wake of the ball-tampering scandal in South Africa. Domain’s four-year deal included an option to walk away from the arrangement after two years. Cricket Australia will seek a new sponsor, while it is holding talks with Domain about its future involvement in the sport.

CORPORATES
CRICKET AUSTRALIA, DOMAIN HOLDINGS AUSTRALIA LIMITED – ASX DHA, MAGELLAN FINANCIAL GROUP LIMITED – ASX MFG

Cricketers set sights on clean sweep

Original article by Peter Lalor
The Australian – Page: 5 : 3-Jan-20

Cricket Australia has confirmed it has guidelines in place in the event that smoke from the current bushfires causes play in the Third Test between Australia and New Zealand in Sydney to be halted. The match starts on 3 January, with CA and the SCG Trust advising that shirts worn by the players in the game will be sold to raise money for victims of the fires. CA CEO Kevin Roberts says any halt in play because of smoke will need to be treated in the same way that rain delays are. The ‘Pink Test’, which raises money for the McGrath Foundation, is now in its 12th year.

CORPORATES
CRICKET AUSTRALIA

Distrust is highest for Cricket a year after sandpaper gate

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

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ROY MORGAN LIMITED

World Cup a chance to reboot Australia’s love of cricket

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jun-19

New research from Roy Morgan shows that over 7.2 million Australians, equivalent to 35% of the Australian population aged 14 or older, watch at least one form of cricket on TV. This represents a decline of almost 340,000 TV Cricket viewers since March 2015 when Australia hosted, and won, the 2015 Cricket World Cup. Men’s Test cricket is the favoured form of cricket, watched by over 5.8 million Australians in the year to March 2019, just ahead of Men’s One-Day International Cricket, watched by 5.75 million. Roy Morgan CEO Michele Levine notes that over 5.7 million Australians will be closely watching the fortunes of the Australian cricket team at the Cricket World Cup in England on Foxtel, Kayo Sports and the Nine Network, as they defend their title won in 2015.

CORPORATES
ROY MORGAN LIMITED, FOXTEL MANAGEMENT PTY LTD, KAYO SPORTS, NINE NETWORK AUSTRALIA LIMITED

KFC hits it out of the park with Big Bash sponsorship

Original article by Roy Morgan
Market Research Update – Page: Online : 11-Feb-19

A Roy Morgan Single Source survey shows that 21% of Australians aged 14+ associated KFC with the Big Bash League in the year to September 2018. This rises to 40% among Australians who almost always or occasionally watch cricket on TV. However, only 3% of TV cricket watchers associate pay-TV company Fox Sports and long-term cricketing sponsor the Commonwealth Bank with the Big Bash. The Commonwealth Bank is associated far more strongly with Test Cricket, for which the bank had a long-term sponsorship arrangement. This ended in early 2017 but 24% of TV cricket watchers associate the bank with Test Cricket, ahead of the official Fast Food Restaurant of Cricket Australia, KFC, on 22%. Another long-term former sponsor, CUB’s Victoria Bitter, is still heavily associated with Test Cricket by 15% of TV cricket watchers. VB ended more than 20 years’ sponsorship of Australian cricket early in 2017.

CORPORATES
ROY MORGAN LIMITED, BIG BASH LEAGUE, KFC, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, CARLTON AND UNITED BREWERIES

Seven opens batting with cricket rating win

Original article by Lilly Vitorovich
The Australian – Page: 15 : 9-Jan-19

The Seven Network says ratings figures show that more than 14 million Australians watched its coverage of the Test cricket series against India. Seven boasted a 56 per cent share of daytime commercial television ratings during its coverage of the four-Test series. The ratings for Seven’s coverage of the Big Bash League are lower than the figures achieved by previous free-to-air broadcaster Ten. However, BBL ratings have risen when the combined coverage of Seven and Foxtel are taken into account.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, FOXTEL MANAGEMENT PTY LTD, BIG BASH LEAGUE, CRICKET AUSTRALIA, NINE NETWORK AUSTRALIA LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, KFC, VODAFONE AUSTRALIA LIMITED, OZTAM PTY LTD, REGTAM PTY LTD

Seven kicks off cricket’s new era

Original article by Max Mason
The Australian Financial Review – Page: 3 : 7-Dec-18

Seven West Media CEO Tim Worner says there has been a positive response to the Seven Network’s inaugural cricket broadcast under its new rights deal. The first day of the series against India marked the first time in four decades that the Nine Network has not broadcast Test matches played in Australia. Seven will also broadcast selected Big Bash League matches, while Foxtel has exclusive coverage of one-day internationals. The Nine Network in turn has replaced Seven as the free-to-air broadcaster of tennis in Australia.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, FOXTEL MANAGEMENT PTY LTD, BIG BASH LEAGUE, NINE NETWORK AUSTRALIA LIMITED, TENNIS AUSTRALIA, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, FAIRFAX MEDIA LIMITED – ASX FXJ, IPG MEDIABRANDS

Governing body happy with series attendances but ODIs face uphill fight

Original article by Jon Pierik
The Sydney Morning Herald – Page: 51 : 13-Nov-18

Attendances for Australia’s recent three-match one-day cricket internationals series against South Africa have been described as modest. Ratings for the matches on Fox Sports were probably only a third of what they would have been if they had been on free-to-air television. Cricket Australia is hoping for better attendances and ratings when the first of four Twenty20 internationals begin at Metricon Stadium on the Gold Coast on 17 November.

CORPORATES
CRICKET AUSTRALIA, FOX SPORTS AUSTRALIA PTY LTD

It’s cricket, but not as we know it

Original article by Stephen Brook
The Australian – Page: 19 : 10-Oct-18

Foxtel will broadcast 97 days of cricket during the 2018-19 summer, including exclusive coverage of some matches. The Fox Cricket channel was officially launched on 9 October, and to date Foxtel has secured eight premium sponsors for its cricket coverage. CEO Patrick Delany says live coverage will be advertisement-free, and ads will only be shown during lunch and tea breaks. Foxtel currently has about 5.4 million subscribers, while data from Roy Morgan shows that about 10 million Australians now have access to a Netflix subscription.

CORPORATES
FOXTEL MANAGEMENT PTY LTD, FOX CRICKET CHANNEL, NETFLIX INCORPORATED, ROY MORGAN LIMITED, MULTI CHANNEL NETWORK PTY LTD, CRICKET AUSTRALIA, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, SEVEN NETWORK LIMITED, NINE NETWORK AUSTRALIA LIMITED

Worner sings praises of live sport after surge in ratings

Original article by John Stensholt
The Australian – Page: 24 : 1-Oct-18

The Seven Network’s coverage of the 2018 Australian Football League Grand Final boasted an average audience of 3.38 million, compared with 3.54 million in 2017. The audience peaked at around 4.3 million, up from 4.19 million in 2017. Seven’s broadcast of a Twenty20 women’s international cricket match also attracted a big audience. Seven West Media CEO Tim Worner has stressed the importance of live sports for the network, adding that sports broadcasting rights will become even more valuable in the future. Foxtel also recorded strong growth in audience numbers for its AFL coverage in 2018.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, AUSTRALIAN FOOTBALL LEAGUE, FOXTEL MANAGEMENT PTY LTD, FOX SPORTS, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, WEST COAST EAGLES FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, NORTH QUEENSLAND COWBOYS, SOUTH SYDNEY RUGBY LEAGUE CLUB, NATIONAL RUGBY LEAGUE, GREATER WESTERN SYDNEY FOOTBALL CLUB