CRICKET – AUSTRALIA

Optus pads up with Cricket Australia

roymorgansocial Leave a comment

Original article by David Ramli
The Australian Financial Review – Page: 18 : 23-Oct-15

Singtel Optus has secured a three-year digital broadcasting rights deal with Cricket Australia, which will allow the telco’s customers to access the Cricket Australia Live Pass from late October 2015. Optus CEO Allen Lew says that in addition to live streaming of cricket matches, the telco plans to offer a range of interactive content. He has also signalled that Optus will pursue digital rights deals for other sports.

CORPORATES
SINGTEL OPTUS PTY LTD, CRICKET AUSTRALIA, TELSTRA CORPORATION LIMITED – ASX TLS, TPG TELECOM LIMITED – ASX TPM, NETFLIX INCORPORATED, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, ENGLISH PREMIER LEAGUE

Cricket Live app in Optus digital rights deal

roymorgansocial Leave a comment

Original article by John Stensholt
The Australian Financial Review – Page: 33 : 28-Sep-15

Cricket Australia has declined to comment on speculation that it is set to secure a deal with Optus regarding digital broadcasting rights, saying only that it is in talks with the telco. The deal is expected to cover cricket matches that were played prior to Cricket Australia’s current TV rights deal with Nine Entertainment Company. It is also believed that Optus customers will have free access to the Cricket Live app. Optus flagged a greater push into sports broadcasts earlier in 2015.

CORPORATES
CRICKET AUSTRALIA, SINGTEL OPTUS PTY LTD, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, TEN NETWORK HOLDINGS LIMITED – ASX TEN, APPLE INCORPORATED, BT SPORTS

Bloodline beats birthplace when it comes to Test Match Cricket viewers

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 6-Jul-15

A Roy Morgan Single Source survey has found that 33.1 per cent of Australians aged 14+ say they almost always or occasionally watch Test cricket on TV. The survey, which was carried out in the year to March 2015, also shows that 35.8 per cent of people who were born in Australia watch Test cricket on TV, compared with 36.5 per cent of Australians who were born in the UK. Meanwhile, just 23.9 per cent of Australians who were born elsewhere than in Australia or the UK watch Test cricket on TV.

CORPORATES
ROY MORGAN RESEARCH LIMITED, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Women watching cricket and going to matches – but it’s still a boy’s club online

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 16-Feb-15

A Roy Morgan Single Source survey has found that about 450,000 Australians aged 14+ visit the ESPN Cricinfo website in any average four weeks throughout the year, but just 9.5 per cent of visitors (or 43,000) are women. However, women account for 19 per cent (or 121,000) of the 640,000 monthly visitors to the Cricket Australia site. Meanwhile, more than a million women "almost always" watch Test or One-Day matches on TV, and around 800,000 watch Twenty20 matches. Women also comprise a third of Australians who went to a Twenty20 match in the past year, 29 per cent of those who attended a One-Day match and 26 per cent of those who attended a Test match

CORPORATES
ROY MORGAN RESEARCH LIMITED, CRICKET AUSTRALIA, ESPN INCORPORATED, CRICINFO

Summer sport showdown: tennis, cricket and soccer vie for Aussie TV viewers’ attention

roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 12-Jan-15

A Roy Morgan Single Source survey has found that 40 per cent of Australians aged 14+ say they almost always or occasionally watch cricket on TV. The survey, which was carried out in the year to September 2014, also shows that 35 per cent of Australians watch tennis and 23 per cent watch soccer. Meanwhile, 52 per cent of Australians aged 65+ almost always or occasionally watch cricket on TV, and 47 per cent watch tennis. In contrast, soccer is most popular among the 35-49 age group (26 per cent)

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN OPEN TENNIS, ASIAN FOOTBALL CONFEDERATION