CRICKET – ECONOMIC ASPECTS – AUSTRALIA

Ten aims to build on Big Bash success

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Original article by Max Mason
The Age – Page: 20 : 8-Jun-16

Ten Network CEO Paul Anderson is optimistic that ratings for the Big Bash League domestic Twenty20 competition will increase in the 2016-17 season, after growth of 25 per cent in capital city audiences in 2015-16. The national audience rose by 16 per cent. Ten will expand its coverage of the Big Bash League to include live broadcasts of 47 matches. The network’s current broadcasting rights deal is worth $A20m annually over five years, but this cost may rise significantly when the current deal expires in 2018.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, BIG BASH LEAGUE, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, CRICKET AUSTRALIA

Nine and Ten to duke it out for Big Bash League

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Original article by Max Mason
The Australian Financial Review – Page: 29 : 4-Apr-16

Nine Entertainment Company will seriously consider bidding for the rights to the domestic Twenty20 cricket tournament, says CEO Hugh Marks. The 2015-16 Big Bash League was a ratings success for the Ten Network, whose current broadcasting rights deal is worth $A20m a year. Media industry analysts have suggested that the next deal could cost between $A50m and $A60m a year. Ten CEO Paul Anderson says the network is keen to retain the BBL rights.

CORPORATES
NINE FILMS AND TELEVISION PTY LTD, TEN NETWORK HOLDINGS LIMITED – ASX TEN, BIG BASH LEAGUE, CRICKET AUSTRALIA, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, AUSTRALIAN RUGBY FOOTBALL UNION, NETFLIX INCORPORATED

Cricket’s Big Bash hits a six for Ten

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Original article by John Stensholt
The Australian Financial Review – Page: 1 & 6 : 21-Jan-16

The Ten Network’s current deal to broadcast the domestic Twenty20 tournament is worth $A20m a year. However, some experts believe that the next Big Bash League (BBL) rights deal could potentially be worth between $A50m and $A60m a year, due to the success of Ten’s coverage. Each match in the 2015-16 BBL series has attracted an average audience of 1.013 million viewers, and Ten’s audience share has increased by 15 per cent year-on-year.

CORPORATES
TEN NETWORK HOLDINGS LIMITED – ASX TEN, CRICKET AUSTRALIA, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, AUSTRALIAN OPEN TENNIS, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE

Junk food ads saturate cricket broadcasts, uni study reveals

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Original article by Kate Hagan
The Age – Page: 2 : 28-Jan-15

Obesity Policy Coalition members such as the Cancer Council Victoria and the Victorian branch of Diabetes Australia are urging Cricket Australia to abandon corporate sponsorship deals with fast food brands. New research by Wollongong University shows that during three One Day International and two Twenty20 matches as well as the first three days of the Ashes test series in 2014, junk food branding was shown 3,000-plus times in the TV broadcasts. Almost all of this was linked to naming rights sponsor KFC

CORPORATES
KFC, YUM! RESTAURANTS AUSTRALIA PTY LTD, CRICKET AUSTRALIA, UNIVERSITY OF WOLLONGONG, OBESITY POLICY COALITION, DIABETES AUSTRALIA – VICTORIA, THE CANCER COUNCIL VICTORIA

Sport makes some unhealthy choices

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Original article by Harriet Alexander
The Sydney Morning Herald – Page: 2 : 16-Oct-14

Rona Macniven of the University of Sydney released a new survey at the Sports Medicine Australia congress on 15 October 2014. It shows that sporting bodies derive a substantial share of their sponsorship revenue from deals with companies that sell products deemed unhealthy. Fast food, alcohol and gambling account for 27% of the sponsorships in cricket, with rugby league, rugby union, Australian rules and soccer ranked next. Fast food chain McDonald’s has launched a new Western Sydney Wanderers meal, to be sold in 88 outlets across the soccer club’s catchment area in western Sydney

CORPORATES
McDONALD’S AUSTRALIA LIMITED, WESTERN SYDNEY WANDERERS FC PTY LTD, AUSTRALIAN SPORTS COMMISSION, SPORTS MEDICINE AUSTRALIA, UNIVERSITY OF SYDNEY, CRICKET AUSTRALIA, COCA-COLA AMATIL LIMITED – ASX CCL, KFC, YUM! RESTAURANTS AUSTRALIA PTY LTD, BET365 GROUP LIMITED, NESTLE AUSTRALIA LIMITED, CARLTON UNITED BREWERS, FOSTER’S GROUP LIMITED, SABMILLER PLC