DATA MINING – AUSTRALIA

Sensis Data Solutions partners with Roy Morgan Helix Personas

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Original article by Roy Morgan
Market Research Update – Page: Online : 26-Feb-18

Sensis Data Solutions, providing data validation services to thousands of Australian businesses, has partnered with Roy Morgan for Helix Personas to enhance and enrich clients’ data. Helix Personas uses deep psychographic insights, far beyond simple demographics, to segment the Australian population into seven communities and 56 distinct personas. The tool incorporates proven drivers and predictors of future behaviour – consumer’s values, beliefs and attitudes, so marketers can reach their customers most effectively with messages that resonate. Helix Personas also provides rich insight into media habits, so marketers can choose the most appropriate channel of communication. Other applications include look-a-like targeting, store and branch optimisation, local area marketing and merchandising. By overlaying Sensis Data Solutions’ existing demographic information with Helix Personas’ psychographic information, clients are given a far more comprehensive view of their database, allowing them to develop a much deeper understanding of who their customers are, create precisely targeted marketing campaigns, optimise marketing spend by using the most effective messaging and media channels and grow their customer base by finding new customers that "look like" their best customers.

CORPORATES
ROY MORGAN LIMITED, SENSIS DATA SOLUTIONS

Acxiom & Roy Morgan Research partner with major media groups to unite data and digital capabilities – kicking off with Facebook

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Sep-15

Customer data solutions and marketing services provider Acxiom has announced a partnership with Roy Morgan Research and major media agency groups. As the offline and digital worlds become more connected for consumers, this partnership will give marketers an increased capacity to find and target their most valuable audiences on Facebook. This will enable marketers to go beyond standard online targeting options. By accessing insightful view of their customers, using Roy Morgan and Acxiom data, advertisers can bring media planning and buying in line with their cross-channel objectives. Dentsu Aegis Network and OmnicomMediaGroup are first to market with this solution.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ACXIOM AUSTRALIA PTY LTD, DENTSU AEGIS NETWORK, OMNICOM MEDIA GROUP AUSTRALIA PTY LTD, FACEBOOK INCORPORATED

Retailers urged to grill recalcitrant or disloyal shoppers

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Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 10-Mar-15

AT Kearney estimates that corporate expenditure on "big data" will top $US114bn ($A147.6bn) by 2018. However, AT Kearney principal Ian St-Maurice notes that most companies are not satisfied with the return on this investment. St-Maurice says retailers such as Coles and Woolworths should focus on improving their service to customers who shop at their stores regularly, and suggests supplementing big data with consumer surveys and focus groups, particularly for people who shop elsewhere

CORPORATES
AT KEARNEY INCORPORATED, WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, MYER HOLDINGS LIMITED – ASX MYR

STW gets ready to tackle big data

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Original article by Lara Sinclair
The Australian – Page: 22 : 14-Oct-14

Chris Savage, COO of Australian-listed advertising services group STW, says it is preparing for the increased use of Big Data by clients. Some 1,000 executives will receive training on the issue, while Iain Goode has been named business director for the Data Hub that will facilitate the education process. The Association for Data-Driven Marketing & Advertising has created the Data Hub for STW, and says it is unrivalled for size in the Australian industry. Also involved has been ex-Commonwealth Bank of Australia chief marketing officer Andy Lark

CORPORATES
STW COMMUNICATIONS GROUP LIMITED – ASX SGN, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, XERO LIMITED – ASX XRO, ASSOCIATION FOR DATA-DRIVEN MARKETING AND ADVERTISING LIMITED, OGILVY PUBLIC RELATIONS PTY LTD, J WALTER THOMPSON AUSTRALIA PTY LTD, MINDSHARE, M MEDIA GROUP PTY LTD

Mining still dragging the chain on big data

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Original article by Matt Chambers
The Australian – Page: 20 : 4-Jul-14

The Australian mining sector is slow to adopt digital technology. WorleyParsons CEO Andrew Wood said that better use of data in design and construction can significantly reduce the cost and time of new projects. He said that project times could be cut by 20 per cent. The cost of design could be reduced by up to 70 per cent by re-using data from other projects. Total capital costs could be reduced by up to five per cent

CORPORATES
WORLEYPARSONS LIMITED – ASX WOR, THE MELBOURNE MINING CLUB, RIO TINTO LIMITED – ASX RIO, BHP BILLITON LIMITED – ASX BHP, BANK OF AMERICA AUSTRALIA LIMITED, MERRILL LYNCH (AUSTRALIA) PTY LTD