State of the Nation – Media: Harnessing the future by building Trust and dissipating Distrust

Original article by Michele Levine, Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

The media landscape in Australia is in an unprecedented state of disruption and change as digital media continues to upend established norms and business practices. However, there is a ‘hard’ currency that remains constant that drives consumers to return to, or reject, brands and channels: Trust and Distrust. For media channels and brands to survive and thrive they must build Trust and crucially, minimise Distrust. While a high level of Trust will keep audiences engaged and coming back, a high, or increasing, level of Distrust will drive audiences (consumers) away – perhaps never to return. More Australians Trust ‘newspapers’ than any other channel – but down from 2018, ahead of Television, News & Newspaper Websites, Social Media, Radio and Magazines. Social Media is the most Distrusted media channel – but down from a year ago, followed by Print, Newspapers, Television, Magazines, News & Newspaper Websites and Radio. The ABC is by far the most Trusted media corporation, followed by Nine Entertainment, SBS, Newscorp, Facebook, Seven West Media, Google/Alphabet Group and Schwartz Media. The most Distrusted media corporation is Facebook, although its Distrust has improved significantly since 2018, ahead of Newscorp, Nine Entertainment, Seven West Media, the ABC and Fox.

CORPORATES
ROY MORGAN LIMITED

Distrust is highest for Cricket a year after sandpaper gate

Original article by Roy Morgan
Market Research Update – Page: Online : 9-Aug-19

Australians’ distrust in Cricket is higher than any other sport a year after the ball-tampering scandal engulfed the Australian men’s cricket team and led to the suspensions of senior players. Joining Cricket with high levels of distrust are Rugby League/NRL, Aussie Rules/AFL, Horse Racing, Rugby Union, Soccer, Boxing, Tennis, Cycling and Greyhound Racing from research conducted in June 2019. Distrust in Cricket soared in the wake of ‘sandpaper gate’ and Cricket remains one of the leading sports with a negative Net Trust Score, according to the latest Roy Morgan Sports Net Trust Score survey. Although Cricket continues to have high distrust there is some good news. Women’s Cricket continues to provide a boost to the overall image of the sport, with higher trust than distrust. In addition the overall Net Trust Score for Cricket as well as for Rugby League/NRL, Aussie Rules/AFL, Soccer and Boxing have all improved compared to a year ago.

CORPORATES
ROY MORGAN LIMITED

Supermarkets, Pubs and Pokies – poles apart in Trust and Distrust

Original article by Roy Morgan
Market Research Update – Page: Online : 4-Jul-19

The latest research from the Roy Morgan Trust and Distrust Monitor shows that Retail and Supermarkets have the highest Net Trust Score (NTS). Gambling is at the other extreme, with a negative NTS – more Australians distrust gambling companies than trust them, while and Food and Beverage companies are in the middle. Banks remain in negative territory, on an annual basis, but the last quarter has shown signs of improvement.

CORPORATES
ROY MORGAN LIMITED

NAB the big loser from Hayne Royal Commission – most distrusted bank in Australia

Original article by Roy Morgan
Market Research Update – Page: Online : 15-Feb-19

Roy Morgan has been measuring bank trust and distrust since 2017 and recently conducted a survey in January before the release of the Hayne report, and another in February during the week following the report being made public. The Roy Morgan Net Trust Score Survey in January revealed CBA as the bank brand with the lowest level of trust and the highest level of distrust. However, in the wake of the Hayne report, NAB skyrocketed into the unenviable position as Australia’s least trusted and most distrusted bank brand. In January 36.9% of Australians distrusted NAB, but in the immediate wake of the report’s release the number of Australians distrusting NAB soared to 53.7%. Simultaneously, NAB’s level of trust plunged from 18.5% to 11.5%, delivering it the banking sector’s worst Net Trust Score of -42.2%, with the other three major brands in the minus twenties. Roy Morgan CEO Michele Levine says this is the highest level of distrust we have ever seen for a bank brand in Australia.

CORPORATES
ROY MORGAN LIMITED, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB, COMMONWEALTH BANK OF AUSTRALIA – ASX CBA