Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23
Join Roy Morgan CEO Michele Levine to discover how trusted the not-for-profit sector is, whether high-net-worth donors are more trusted than other Australians in relation to this sector, which Australians are most likely to donate to charities, and what the not-for-profit industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.
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ROY MORGAN LIMITED
Original article by Roy Morgan
Market Research Update – Page: Online : 17-Jul-23
Join Roy Morgan CEO Michele Levine to discover how trusted or distrusted the real estate sector is, where real estate agents are ranked, what is driving trust and distrust in the real estate sector, and what the real estate industry can do to become more trusted. Michele will unpack these insights from more than 100,000 respondents.
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ROY MORGAN LIMITED
Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-23
A special Roy Morgan Agribusiness Survey of Australian farmers looking at trust and distrust in Australia’s agricultural sector shows that farmers who trust a particular agribusiness brand are 127% more likely to have used that brand in the past 12 months. These findings show a direct correlation between trust and brand use – those who trust a brand are much more likely to use them, and to use them regularly, while the reverse is true for those who distrust brands. The research also found that the top reason farmers trust agribusiness brands is a ‘strong customer relationship’, followed by ‘good customer service’ and a ‘good track record, indicating that relationship building in agribusiness is paramount in driving trust and gaining repeat business from farmers. Elders was the most trusted agribusiness brand by Australian farmers in 2022, while NAB emerged as the most trusted bank for agribusiness. The Roy Morgan Farmer Agribusiness Brand Trust Survey results are based on 1,230 interviews with Australian farmers aged 18 and over, conducted during June and July 2022.
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ROY MORGAN LIMITED, ELDERS LIMITED – ASX ELD, NATIONAL AUSTRALIA BANK LIMITED – ASX NAB
Original article by Roy Morgan
Market Research Update – Page: Online : 13-Apr-23
The Liberal Party suffered a crippling and unexpected loss in the Aston by-election in early April, losing the once safe seat in Melbourne’s outer eastern suburbs to Labor – the first time a government has won a seat off an opposition at a federal by-election since 1920. This latest loss came only a week after the Liberals suffered defeat at the New South Wales election, following losses at the federal, Victorian and South Australian elections in 2022. Roy Morgan’s data has consistently shown that the Liberal Party, as well as its leaders, are suffering from deep levels of distrust (far outweighing their levels of trust), while the Labor Party has generally recorded near equal levels of trust and distrust. Roy Morgan CEO Michele Levine says that before the Liberal Party can re-gain the trust of the Australian people and form government again, it must first neutralise its high levels of distrust. This must be a key focus for the opposition between now and the next federal election.
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ROY MORGAN LIMITED, LIBERAL PARTY OF AUSTRALIA, AUSTRALIAN LABOR PARTY
Original article by Roy Morgan
Market Research Update – Page: Online : 5-Apr-23
For the first time since Roy Morgan began measuring trust and distrust in 2018, the telecommunications industry has emerged as the most distrusted industry in the entire economy, usurping the unenviable position from the social media industry. The recent woes of the telco industry have been driven primarily by the toxic levels of distrust that Optus experienced in the wake of its highly publicised data breach in September 2022. In the 12 months to February, Optus was the second most distrusted brand in the economy, with Telstra the third most distrusted. Facebook remains the most distrusted brand in the country despite slightly lower levels of distrust in recent months; however, Optus is closing in on the social media giant. The travel and tourism industry has also taken a fall in the industry Net Trust rankings, falling from 10th position to 13th, and now recording more distrust than trust. The industry has been brought down by heightened distrust of Qantas, which has faced negative press coverage over the past year. Qantas has fallen into Net Distrust territory for the first time this month, recording more distrust than trust. Insurance was the other industry to fall in the rankings, contributed to by continued high levels of distrust in Medibank, which is now the 7th most distrusted brand in the economy. The insurance industry is now more distrusted than the gambling industry.
CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS, FACEBOOK, QANTAS AIRWAYS LIMITED – ASX QAN, MEDIBANK HEALTH SOLUTIONS PTY LTD
Original article by Roy Morgan
Market Research Update – Page: Online : 8-Feb-23
Retail heavyweights have continued to lead the way in the latest Roy Morgan ‘Net Trust’ rankings. The top five most trusted brands are unchanged for a fifth straight quarter – Woolworths, Coles, Bunnings, ALDI and Kmart. The previously highly trusted Qantas has fallen from the 9th most trusted brand in the September quarter to the 40th most trusted brand in the December quarter. The brand now records only marginally more trust than distrust, whereas in the past its trust far surpassed its distrust. The September 2022 data breach has caused Optus’ Net Distrust Score to deteriorate significantly, moving from the 17th most distrusted brand in the September quarter, to the 2nd most distrusted brand in the December quarter. Medibank suffered a similar fate as a result of their own data breach in October 2022. The private health insurer was previously a trusted brand, but has now become the 14th most distrusted brand in the country. Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s most trusted and most distrusted brands.
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ROY MORGAN LIMITED
Original article by Roy Morgan
Market Research Update – Page: Online : 21-Dec-22
Roy Morgan data scientists analysed nominations from more than 22,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. The Roy Morgan Net Trust rankings for the 12 months to September 2022 shows that the top five most trusted brands are unchanged for a fourth straight quarter – Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart. However, Qantas has fallen three places from 6th place to become the 9th most trusted brand. The ABC has also fallen three places, from the 15th to 18th most trusted brand, although it is still the most trusted media brand. Meanwhile, Harvey Norman has entered the top five most distrusted brands for the first time, while Shell has risen four places to become the 12th most distrusted brand. TikTok jumped eight places on the distrust ladder to become the 13th most distrusted brand, joining fellow social media giants Facebook/Meta (1st) and Twitter (16th) in the top 20 most distrusted brands. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.
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ROY MORGAN LIMITED
Original article by Roy Morgan
Market Research Update – Page: Online : 12-Oct-22
A special Roy Morgan telecommunications industry Trust Survey asked Australians about the telecommunications companies they trust and distrust, and what worried them about the recent data breach at Optus. The survey reveals that the data breach has driven distrust across the industry, with a majority of Australians indicating that they have either no trust in any telco or that they distrust all telcos. Unsurprisingly, Optus is currently the most distrusted telecommunications brand in Australia with more people now saying they distrust Optus than trust, which is a substantial difference to what was seen in the recent Roy Morgan Risk Report of August 2022 which had only a marginal Net distrust score. The normally deeply distrusted Telstra appears to have been the main beneficiary, with results indicating that more respondents say that they trust Telstra compared to those who distrust the brand. We also asked respondents what worries them about the Optus data breach; what is clear from the responses is that the data breach has made Australians highly aware and concerned about the risks of data piracy and privacy in general. This special Roy Morgan Snap SMS survey was conducted with an Australia-wide cross-section of 1,241 Australians aged 18+ on September 28-29, 2022.
CORPORATES
ROY MORGAN LIMITED, SINGTEL OPTUS PTY LTD, TELSTRA CORPORATION LIMITED – ASX TLS
Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22
Roy Morgan data scientists have analysed nominations from more than 21,000 Australians to identify the nation’s 20 most trusted brands, and the 20 most distrusted brands. Retailers continue to dominate the most trusted brands. The top five most trusted brands in June 2022 were Woolworths, Coles, Bunnings Warehouse, ALDI and Kmart – all unchanged at the top of the rankings for three straight quarters. However, there were big improvers in the Top 20, led by Apple (which was up two places to seventh), Samsung (up two places to 13th), the ABC (up two places to 15th) and JB Hi-Fi (up one place to 17th). Wesfarmers also entered the top 20 for the first time. Meanwhile, BP has entered the top 20 list of Australia’s most distrusted brands, while brands including News Corp, Rio Tinto, Nestle, McDonald’s, Optus, AGL, BP and Uber all experienced rising distrust rankings during the year ending June 2022. The Roy Morgan Risk Monitor surveys approximately 1,800 Australians every month to measure levels of trust and distrust in more than 900 brands across 26 industry sectors.
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ROY MORGAN LIMITED
Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21
Roy Morgan CEO Michele Levine and social scientist Dr. Ross Honeywill present the latest QUARTERLY rankings of Australia’s most TRUSTED and DISTRUSTED brands for the year to September 2021, and for the first time this special 20-minute Micro Webinar dives deeply into the data to look at who is driving the TRUST and DISTRUST of key brands. TRUST is well-understood as a driver of decisions made by consumers every day, but it is DISTRUST that is often overlooked. DISTRUST is not just an absence of TRUST, it can be much more dangerous than that for brand health and relevance in the marketplace. As an example of the damage that can be done we must consider the ‘Arc of DISTRUST’ which has been on display recently with continuing protests in the streets of our Capital Cities concerning vaccine mandates and pandemic-related legislation. The webinar also highlights the Top 20 most TRUSTED brands which are led by supermarkets and retailers including Woolworths, Coles, Bunnings, ALDI and Kmart. One of the big improvers in the September quarter has been the ABC – now ranked 14th overall for Net Trust. As well as the most TRUSTED the webinar also highlights the Top 20 most DISTRUSTED brands in the September quarter, and the big movers include Harvey Norman (now in the Top 10 most DISTRUSTED brands), Google (which is now the third most DISTRUSTED brand) and oil companies Shell and BP – which are both now in the Top 20 most DISTRUSTED brands. The webinar also dives deeply into how investors, supporters of different political parties (ALP, Liberal and Greens supporters), and Premium consumers such as ‘NEOs’ view leading brands and companies for both TRUST and DISTRUST. To learn more about what drives these key consumer and investor segments
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ROY MORGAN LIMITED
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