DRINKING OF ALCOHOLIC BEVERAGES – AUSTRALIA

The drinking habits of AFL supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Sep-14

A Roy Morgan Single Source survey has found that 35 per cent of Australians aged 18+ watch the AFL Grand Final on TV. The survey, which was carried out in the year to June 2014, also shows that Brisbane Lions fans are 1.5 times more likely than the average Australian to drink rum in an average four week-period, and 29 per cent more likely to drink premium or imported beer. Meanwhile, Melbourne Demons fans are 79 per cent more likely than the average Australian to drink red wine in an average four weeks, and 92 per cent more likely to have drunk champagne or sparkling wine

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Nothing bitter about craft beer’s rising popularity

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 23-Jul-14

A Roy Morgan Single Source survey has found that 5.7 per cent of Australians aged +18 consumed local craft beer in an average four-week period in the year to March 2014. This compares with 3.5 per cent in the year to March 2010. The number of Australians who consume local mainstream beer in an average four weeks has fallen from 36.7 per cent to 31.9 per cent over the same period. Roy Morgan Research’s Angela Smith says the Helix Personas consumer profiling tool shows that members of the Metrotech community in particular are heavily represented among craft beer drinkers

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ROY MORGAN RESEARCH LIMITED