Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23
New data from Roy Morgan shows that 548,000 Australians plan on buying an electric vehicle in the next four years. This is equal to 12.5% of all those intending to purchase a new vehicle in this period, and an increase of over 1,230% compared with four years ago. The latest figures show that 61% of those planning to buy an electric vehicle are men, while 39% are women; however, this is a vast change from 2020 when the split was 76% men cf. 24% women. Meanwhile, intention to buy an electric vehicle has more than doubled across all age groups, and more than tripled for all age groups aged 35+. Now 51% of intending electric vehicle buyers are aged 50+ (up 4% points since 2020). The fastest growth in intention to purchase has been for Australians aged 65+, increasing more than threefold (340%) in only two years.
CORPORATES
ROY MORGAN LIMITED