Original article by Roy Morgan Research
Market Research Update – Page: Online : 2-Feb-15

A Roy Morgan Single Source survey has found that seven per cent of Australians aged 14+ bought at least one eBook online in an average three months during the year to September 2014. Some 9.1 per cent of Australians in the 35-49 age group bought an eBook in an average three months, compared with 8.7 per cent in the previous year. The proportion of Australians in the 18-24 age group who buy eBooks online has risen from 3.9 per cent to 5.1 per cent in the last year, while the number of eBook buyers aged 65+ has risen from 4.1 per cent to 5.4 per cent

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