ELECTRONIC COMMERCE – AUSTRALIA

Temu and Amazon have each gained close to a million shoppers in the last year, Shein has also gained over half a million shoppers

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Original article by Roy Morgan
Market Research Update – Page: Online : 10-Sep-25

New data from Roy Morgan reveals the staggering growth in the numbers of shoppers for online players Amazon, Temu and Shein. Some 8.8 million Australians bought at least once from Amazon over the year to June 2025 (up by 900,000 year-on-year, +11% growth), while 4.7 million bought from Temu (up by 900,000 year-on-year, +24% growth), and 2.6 million bought from Shein (up by 600,000 year-on-year, +27% growth). The rapid rise of these online disruptors is reshaping Australia’s retail landscape; several major retailers have experienced significant year-on-year declines in customer numbers, while others have exited the market entirely in the last year. Roy Morgan estimates that Temu had nearly $2.6 billion in annual sales in the 12 months to June (compared to an estimated $1.6 billion a year ago), while Shein had close to an estimated $1.3 billion in annual sales (compared to an estimated $1 billion a year ago).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED, TEMU, SHEIN

Temu & Shein’s Australian customer base keeps growing -as more Australians continue to trade down in the first half of 2024 in response to the cost-of-living crisis

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Aug-24

New data from Roy Morgan capturing the annual shopper base of these ultra cheap online disruptors shows that 3.8 million Australians aged 14+ have shopped at Temu at least once in the last 12 months, while 2 million have bought from Shein at least once. The research also shows that 80% of Temu shoppers and 76% of Shein shoppers are repeat customers; many are also high frequency buyers, with 48% of Temu shoppers having bought from it four or more times over the last 12 months, compared with 42% of Shein shoppers. Meanwhile, Roy Morgan estimates that Temu and Shein together had close to $3 billion in annual sales in the 12 months to June 2024 – $1.7bn for Temu and $1.1bn for Shein.

CORPORATES
ROY MORGAN LIMITED, TEMU, SHEIN

Amazon Australian adds 1.1 million new customers to its customer base; now 7.9 million Australians shop on Amazon ramping up its status as a threat to all Australian retailers

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Original article by Roy Morgan
Market Research Update – Page: Online : 30-Jul-24

As many retail brands struggle to maintain sales and acquire new customers amid the cost-of-living crisis, Amazon continues to buck the trend by growing its annual customer base by 1.1 million people in the 12 months to June 2024. Research from Roy Morgan shows that 7.9 million Australians aged 14+ now shop on Amazon at least once a year, up from 6.8 million in the year to June 2023. David Jones (-5%) and Target (-7%) have lost the most customers over the last 12 months compared to the previous year, while Big W and Myer are in neutral territory. JB HiFi is the only other retailer to have gained customers, with an increase of 300,000 in the current year. A large proportion of Amazon shoppers are high-frequency customers, with 3 in 10 making a purchase seven or more times over a 12-month period. A mix of all Australians are shopping on Amazon; however, an even split between men (50%) and women (50%) sets Amazon apart from most of its peers which tend to skew towards women. More than half of Amazon’s shoppers are aged 25-39, and its shoppers are more likely than the average Australian to come from higher income households (3 in 10 shoppers live in $200,000+ income households).

CORPORATES
ROY MORGAN LIMITED, AMAZON.COM INCORPORATED

China’s Shein set to smash $1b sales in challenge to locals

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Original article by Nick Bonyhady, Carrie LaFrenz
The Australian Financial Review – Page: 13 : 13-Mar-24

Jarden’s head of research Ben Gilbert says Wesfarmers will need to invest in its Kmart and Target brands in order to compete with new online rivals such as Shein and Temu. Gilbert forecasts that Temu, Shein and Amazon will achieve combined sales of more than $7bn in 2024. Meanwhile, corporate filings show that Shein’s Australian arm posted a gross profit of $26m in 2023, while revenue totalled $812m; Roy Morgan estimates that Shein is on track to post annual sales of $1bn. Shein was founded in China but is now based in Singapore, while it is planning a US sharemarket listing.

CORPORATES
SHEIN, TEMU, JARDEN AND COMPANY, ROY MORGAN LIMITED, WESFARMERS LIMITED – ASX WES, KMART AUSTRALIA LIMITED, TARGET AUSTRALIA PTY LTD, AMAZON.COM INCORPORATED

The Iconic promises to issue refunds to hacked customers

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Original article by David Swan, Jessica Yun
The Sydney Morning Herald – Page: Online : 10-Jan-24

The Iconic is the latest Australian company to be hit by a growing wave of cybercrime. The online retailer has advised customers to regularly change their passwords following a rise in fraudulent account login attempts. Some customers claim to have had more than $1,000 stolen from their bank accounts after The Iconic was targeted by hackers who used personal information gleaned from separate data breaches to access customers’ accounts. The Iconic says it will provide full refunds to all affected customers, and emphasised that its own website has not been compromised.

CORPORATES
THEICONIC.COM.AU

Fake website scams: Grim warning to Black Friday shoppers

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Original article by Chloe Whelan
Herald Sun – Page: Online : 21-Nov-23

Australian shoppers are expected to spend $6.36bn in the Black Friday sales, making it the biggest shopping event on the nation’s retail calendar. However, the Australian Competition & Consumer Commission’s deputy chair Catriona Lowe has warned shoppers to be aware of fake websites that replicate the genuine sites of well-known brands. The products sold on these sites are often fake or simply never arrive. Lowe adds that scammers are now paying for their fake websites to appear at the top of internet search results, so consumers may not be able to trust the first listing they see. Data from the National Anti-Scam Centre shows that there have been 2,760 reports of fake online stores so far in 2023.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, NATIONAL ANTI-SCAM CENTRE

Aussies spending $600m less online than a year ago

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Original article by David Swan
The Australian – Page: 15 : 12-Jul-23

Data from Airwallex shows that factors such as cost-of-living pressures and interest rates rises are prompting Australian consumers to shop online less frequently. The company estimates that online spending fell by 1.82 per cent nationwide in the year to June; this equates to a downturn of $523.3m, or $587 per adult. Amelia Hamer of Airwallex says Australians are holding back on their discretionary spending across the digital economy; however, she notes that "bright spots" include the technology, education and travel sectors

CORPORATES
AIRWALLEX PTY LTD

Retailers ready to ride Black Friday wave

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Original article by Richard Henderson, Simon Evans
The Australian Financial Review – Page: 22 & 34 : 25-Nov-21

Research by Boston Consulting Group shows that 82 per cent of Australians intend to participate in the Black Friday sales in 2021, compared with 43 per cent in 2020. Australian Retailers Association CEO Paul Zahra notes that November has displaced December as the nation’s biggest month for retail sales over the last two years, primarily due to the Black Friday and Cyber Monday sales. Roy Morgan’s research shows that the four-day event will generate sales of $5.4bn in 2021. Some retailers have been offering big discounts ahead of the Black Friday sale on 26 November.

CORPORATES
THE BOSTON CONSULTING GROUP PTY LTD, AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

Christmas coming early as retailers brace for November splurge

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Original article by Matthew Elmas
The New Daily – Page: Online : 10-Nov-21

Australia Post is ramping up its parcel delivery services in expectations of a big increase in online shopping in November. The annual Click Frenzy event has signalled the start of the anticipated surge in online sales in the lead-up to Christmas. The Australian Retailers Association has forecast that the upcoming Black Friday and Cyber Monday events will generate some $5.4bn worth of retail sales in just four days. Roy Morgan CEO Michele Levine says the recent ending of COVID-19 lockdowns in Sydney, Melbourne and Canberra is likely to see retail spending in November either match or exceed the record levels of 2020.

CORPORATES
AUSTRALIA POST, CLICK FRENZY PTY LTD, AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED

E-commerce is booming: PwC

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Original article by Eli Greenblat
The Australian – Page: 15 : 29-Mar-21

PwC has reported that non-food online sales recorded more than five years’ growth in just 11 months, due to the pandemic. The increase in both food and non-food online sales during the pandemic was reflected in the latest reporting season, with Woolworths reporting that its online sales rose by 92 per cent in the December half, while furnishings and bedding retailer Adairs advised that its online sales had increased by 95.2 per cent. Pure-play online marketplace Kogan stated that its sales rose almost 90 per cent, while Myer’s online sales increased by 71 per cent. Vanessa Brennan from PwC says that the consumer is "now in charge" and that this means that innovation is "now business as usual".

CORPORATES
PRICEWATERHOUSECOOPERS AUSTRALIA (INTERNATIONAL) PTY LTD, WOOLWORTHS GROUP LIMITED – ASX WOW, ADAIRS LIMITED – ASX ADH, MYER HOLDINGS LIMITED – ASX MYR, KOGAN.COM LIMITED – ASX KGN