ENTERTAINMENT EVENTS – AUSTRALIA

Live music industry prepares for a quiet, sad summer

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Original article by Kelly Burke
The Guardian Australia – Page: Online : 9-Aug-21

The UK recently announced a Stg750 million government-backed insurance scheme to help provide the live music and entertainment sector with a financial buffer against future lockdowns, and the federal government is being urged to do the same for the Australian live music sector. Annabelle Herd, who is the CEO of ARIA and PPCA, claims it will be a "quiet and sad summer" for the live music sector if a scheme similar to the one in the UK is not put in place. It was stated that recently that over 28,000 live events have been cancelled since 1 July, leading to losses of over $84 million.

CORPORATES
AUSTRALIAN RECORDING INDUSTRY ASSOCIATION LIMITED, PPCA

Phantom pain as Opera Australia counts the cost

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Original article by Matthew Westwood
The Australian – Page: 3 : 23-Jul-21

Opera Australia has postponed a new production of Andrew Lloyd Webber’s ‘The Phantom of the Opera’ due to COVID-19 lockdowns. About $20m worth of tickets for an upcoming run in Sydney and Melbourne have been sold, and the musical would have helped offset the $7.1m deficit that Opera Australia recorded in 2020. Meanwhile, Live Performance Australia will lobby the federal government for additional industry assistance, with CEO Evelyn Richardson warning that the sector is likely to face ongoing disruptions for at least another 6-9 months.

CORPORATES
OPERA AUSTRALIA, LIVE PERFORMANCE AUSTRALIA PTY LTD

Entertainment & Sports Sponsorship Gains World-First Audience Technology

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-18

TEG Analytics and Roy Morgan have announced the launch of Genome Audience Planner, a next-generation sponsorship planning and optimisation platform that provides the fastest and simplest way for advertisers to identify, reach and measure new sponsorship opportunities across the live sport and entertainment sector. The Australian media rights and sponsorship sector is worth more than $4bn. However, as an increasingly significant marketing and media channel, event sponsorship lags behind the audience science of other media. Genome Audience Planner brings together TEG’s extensive audience and live ticketing data of more than 14 million Australians with Roy Morgan Single Source, Australia’s largest and most comprehensive consumer data set for media and channel planning to profile the brand preferences and consumer choices of live audiences across the arts, entertainment and live sports sectors. For the first time the live entertainment sector can now be defined as a measurable "media channel" consistent with other media like television, digital or outdoor, enabling live entertainment to play a role inside a broader advertising strategy. Advertisers will be able to optimise sponsorship budgets across paid, owned and earned media, identify gaps and deepen consumer engagement and shape customer experiences.

CORPORATES
ROY MORGAN LIMITED, TEG ANALYTICS, TEG PTY LTD