FANS (PERSONS) – AUSTRALIA

Sydney FC is again the most widely supported A-League club ahead of the new 2025-26 A-League season

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-25

Research from Roy Morgan shows Sydney FC topping the 2025 Roy Morgan A-League club supporter ladder with 686,000 fans; this is over 100,000 more fans than any other club in the league. Sydney FC has been the most successful club in the A-League Men, winning 5 Championships and 4 Premiers Plates since the league began in 2005. There is a close contest for second place between the Brisbane Roar and Melbourne Victory. The Roar has 556,000 supporters, just ahead of the Melbourne Victory with 531,000 supporters. In fourth place overall are Adelaide United with 404,000 supporters, followed by Perth Glory with 360,000 supporters and current A-League Men’s Champions Melbourne City with 292,000 supporters. Meanwhile, 16.1% of Australians (3.7 million people), now support an A-League club, and 6.8% (almost 1.6 million) watch the A-League on TV. However, a much larger 5.6 million (24.5%) Australian have watched any soccer match on TV, which includes overseas leagues and international tournaments.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB

NRL Grand Finalists the Brisbane Broncos and Melbourne Storm are the most widely supported NRL clubs in 2025

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Original article by Roy Morgan
Market Research Update – Page: Online : 1-Oct-25

The latest data from Roy Morgan shows that the Brisbane Broncos are Australia’s most widely supported NRL club for a second straight year, with 1,271,000 supporters. In a clear second place are the Broncos’ 2025 Grand Final opponent, the Melbourne Storm with 1,149,000 supporters, an increase of 31,000 (+2.8%) on a year ago. The most widely supported Sydney-based club is the Sydney Roosters with 502,000 supporters, following an increase of 28,000 (+5.9%) on a year ago. Amongst the Sydney-based NRL clubs in second place is the Parramatta Eels with 433,000 supporters, ahead of the South Sydney Rabbitohs with 403,000 supporters. Meanwhile, 6.3 million Australians (27.7% of Australians aged 14+) now watch the NRL on TV, up 392,000 (+6.6%) on four years ago.

CORPORATES
ROY MORGAN LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, PARRAMATTA EELS, SOUTH SYDNEY RUGBY LEAGUE CLUB

Sydney Swans are Australia’s most widely supported AFL club for 20 straight years

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Original article by Roy Morgan
Market Research Update – Page: Online : 24-Sep-25

The Sydney Swans have topped the annual Roy Morgan AFL supporter ladder for a 20th straight year, with 1,297,000 supporters. The Swans are more than 300,000 ahead of Grand Finalist the Brisbane Lions with 954,000 supporters, according to the 2025 annual Roy Morgan AFL club supporters survey. Beaten Preliminary Finalist Collingwood is the most widely supported Victorian club with 873,000 supporters, ahead of ‘Minor Premier’ the Adelaide Crows with 738,000 supporters. Two traditional Victorian powerhouses fill out the top six despite disappointing years, led by Essendon with 722,000 supporters (an increase of 59,000 on a year ago) and Carlton on 688,000 supporters (an increase of 107,000 – the largest annual increase of any club). Meanwhile, 9.72 million Australians now support an AFL club, up 860,000 (+9.7%) compared with four years ago. In addition, there are 8,589,000 Australians who watched at least one AFL match on TV, up more than 1 million (+13.3%) compared to 2021.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, CARLTON FOOTBALL CLUB

Sydney FC is again the most widely supported A-League club ahead of the Brisbane Roar and Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 18-Dec-24

Research from Roy Morgan shows that more than four million Australians now support an A-League club, an increase of 50,000 (+1.3%) from a year ago and more than 1.4 million (+52.5%) since 2020. Sydney FC has topped the 2024 Roy Morgan A-League club supporter ladder with 761,000 fans; this is virtually unchanged on a year ago, and well over 100,000 more fans than any other club in the league. The Brisbane Roar is in second place with 642,000 supporters, virtually unchanged on a year ago. In third place is the Melbourne Victory with 588,000 supporters, representing a significant decrease of 27,000 (-4.4%) on a year ago – the largest decline of any club in the competition. In total, over 1.6 million Australians (7.2%) watch the A-League on TV. However, 6.1 million (27.2%) have watched any soccer match on TV. This large audience includes 5.3 million (23.6%) who watched at least part of the FIFA World Cup, last held in Qatar in 2022. This means a significant untapped market of around four million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, BRISBANE ROAR FOOTBALL CLUB PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION

Brisbane Broncos overtake the Melbourne Storm to be the most widely supported NRL club in 2024 with 1.3 million supporters

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Original article by Roy Morgan
Market Research Update – Page: Online : 2-Oct-24

The latest data from Roy Morgan shows that the total NRL supporter base has grown to over 7.4 million Australians (33.1%), up 2.4% from a year ago. Looking over a longer time-period the increase is even more impressive, up by over 2.1 million (+39.7%) compared to four years ago in 2020. The Brisbane Broncos are now the most widely supported NRL club with 1,302,000 supporters in 2024, an increase of 152,000 (+13.2%) on a year ago. This boost for the Broncos comes after the club played off in last year’s NRL Grand Final and had their most successful home and away season for over two decades. In second place and losing top spot (which the club has held for the past four years), is the Melbourne Storm with 1,118,000 supporters. The Storm are set to play off in another NRL Grand Final this weekend against the Penrith Panthers. Meanwhile, 7.1 million Australians (31.8%) now watch the NRL on TV, up 318,000 (+4.7%) on a year ago and up over 1.3 million (+23%) on four years ago. These key findings are derived from detailed in-depth interviews with over 60,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, PENRITH PANTHERS RUGBY LEAGUE CLUB

Grand Finalists Sydney & Brisbane are the most widely supported AFL teams with over 1 million supporters each

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Original article by Roy Morgan
Market Research Update – Page: Online : 25-Sep-24

For the first time both AFL Grand Finalists have over 1 million supporters, with the Sydney Swans again topping the annual Roy Morgan AFL supporter ladder with 1,337,000 supporters. The Swans are nearly 300,000 ahead of the second-placed Brisbane Lions with 1,049,000 supporters and the league’s biggest annual increase of 223,000 supporters (+27%) on a year ago, according to the 2024 annual Roy Morgan AFL club supporters survey. The big increase for the Lions comes after the club played off in its first Grand Final in 18 years in 2023 and saw the club leapfrog last year’s opponent Collingwood – the most widely supported Victorian club with 908,000 supporters, an increase of 33,000 (+3.8%) on a year ago. Meanwhile, 9.98 million Australians now support an AFL club, up more than 340,000 on a year ago, and up by a massive 2.5 million compared to four years ago in 2020. In addition, there are 8,896,000 Australians who watched at least one AFL match on TV, up 446,000 (+5.3%) on a year ago and up by over 1.2 million (+16.1%) from 2020.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Melbourne Storm is again the most widely supported club in the NRL in 2023 while Parramatta is on top in Sydney

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Original article by Roy Morgan
Market Research Update – Page: Online : 27-Sep-23

The Melbourne Storm has topped the annual Roy Morgan NRL supporter ladder for a third year in a row, with 1,197,000 supporters in 2023, an increase of 34,000 (+2.9%) on a year ago. The Brisbane Broncos are in second place with 1,150,000 supporters, up 94,000 (+8.9%) in a year. Support for NRL clubs has grown significantly compared to the pre-pandemic period despite the upheavals of the last three years, and 14 of the 16 continuing clubs have increased their support compared to 2022. New club the Dolphins played their first NRL game in March 2023 and already have attracted the support of 232,000 Australians, to be the third most popular Queensland club. Meanwhile, 7.2 million Australians (33.5%) now support an NRL team, up 11.7% on a year ago. In addition, some 6.8 million Australians (31.4%) now watch the NRL on TV, up 674,000 (+11%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, DOLPHINS RUGBY LEAGUE CLUB

Sydney Swans are the most widely supported AFL club ahead of Collingwood, Brisbane and West Coast

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Sep-23

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder with 1,344,000 supporters in 2023, an increase of 209,000 supporters (+18.4%) on a year ago. This is the largest increase for any AFL club over the last 12 months, and the Swans are still the only club with over one million supporters. The annual Roy Morgan AFL club supporters survey also shows that Collingwood is in second spot overall with 875,000 supporters, an increase of 169,000 (+23.9%) on a year ago; it is the largest increase of any Victoria-based club. A majority of 13 of the AFL’s 18 clubs experienced an increase in support over the last year. Meanwhile, more people than ever before – 9,625,000 – now express support for an AFL club, an increase of 681,000 (+7.6%) on a year ago, and up 2,276,000 (+31.0%) on four years ago in 2019, prior to the pandemic. In addition, there are 8,451,000 Australians who watched at least one AFL match on TV, up 706,000 (+9.1%) on a year ago and up by over one million (+13.9%) from 2019.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, SYDNEY SWANS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB

Sydney FC is the most widely supported A-League club as support rises for the league overall

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Original article by Roy Morgan
Market Research Update – Page: Online : 13-Oct-21

Sydney FC has topped the 2021 Roy Morgan A-League supporter ladder with 640,000 fans, an increase of 32.2% on a year ago. Sydney FC has been the most successful club in the A-League Men with 5 Championships, including winning three out of the last five (in 2016-17, 2018-19 and 2019-20). Close behind in second place are traditional rivals Melbourne Victory with 632,000 supporters, an increase of 46% on a year ago. The Victory have been the second-most successful club, with their most recent win in the 2017-18 season. In third place on the supporter ladder is the Brisbane Roar with 559,000 supporters, an increase of 17.9% on a year ago. Support for the A-League as a whole has increased strongly over the last year as new clubs Macarthur FC and Western United have joined the league and Australians have dealt with the COVID-19 pandemic and spending a lot of time at home in front of the TV. Now over 3.6 million Australians support an A-League club, up over 1 million (+38.3%) on a year ago. In total, over 1.5 million Australians (7.2%) watch the A-League Men on TV. However, a much larger 3.5 million (16.7%) have watched any soccer match on TV. This means a significant untapped market of around 2 million Australians is available for the A-League, in the shape of those who exclusively watch international leagues or international tournaments such as the FIFA World Cup.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD

Melbourne Storm are the most widely supported NRL (or AFL) club in 2021 ahead of the Brisbane Broncos and Parramatta Eels

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Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

The latest data from Roy Morgan shows that the total NRL supporter base has grown by over 1 million from a year ago, up 19% to more than 6.3 million Australians aged 14+ (29.9%) in 2021 despite the sport dealing with two COVID-interrupted seasons throughout 2020-21. The NRL was forced to relocate all 16 clubs to Queensland in July this year after outbreaks of COVID-19 in the key market of New South Wales as well as in Victoria and the ACT; despite these upheavals support for the clubs has boomed, with 11 of the 16 clubs experiencing an increase in support from 2020. The Melbourne Storm have topped the ladder as the most widely supported NRL club in 2021 with 1,211,000 supporters, an increase of 28.7% on a year ago following the club’s fourth Premiership in 2020. In second is the Brisbane Broncos, the only other club with over 1 million supporters on 1,028,000, an increase of 15% on a year ago despite the club’s first Wooden Spoon in 2020 since joining the competition in 1988. These key findings are derived from detailed in-depth interview with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED