FANS (PERSONS) – AUSTRALIA

AFL supporter bases boom in 2020/21 as lockdowns keep people at home and glued to the action on TV

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Sep-21

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1.031 million supporters, an increase of 27,000 (+2.7%) on a year ago, according to the 2021 annual Roy Morgan AFL club supporters survey. Almost all of the AFL’s 18 clubs experienced a rise in support during the year to June 2021, and some of the biggest increases have come for teams enjoying success during the last two years. The clubs to experience the largest rise in support include Grand Finalists the Western Bulldogs and Melbourne, 2019-2020 Premiers Richmond and two of the most consistent performers during 2020 and 2021, the Brisbane Lions and Port Adelaide. Although COVID-19 has played havoc with scheduling throughout the last two years there are now more people than ever before, 8,857,000, expressing support for an AFL club, an increase of 1,335,000 (+17.7%) on a year ago. In addition, there are 7,580,000 Australians who watched an AFL match on TV, down 81,000 (-1.1%) on a year ago.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE

Brisbane Roar is the most widely supported A-League club

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Original article by Roy Morgan
Market Research Update – Page: Online : 15-Oct-20

The Brisbane Roar has topped the Roy Morgan A-League supporters’ ladder with 508,000 fans. Support for the Roar is up 32,000 (+6.7%) on a year ago. 2019-20 champions Sydney FC are second in fan support, on 495,000 supporters, which is unchanged on last year. Clubs along with Brisbane Roar to experience an increase in support include Perth Glory with 355,000 supporters (up 8.6%), Adelaide United with 337,000 (up 3.4%) and Melbourne City with 187,000 (up 8.7%). Newcomers Western United have attracted 25,000 supporters during their first season. Melbourne Victory is once again Victoria’s leading club, and ranks third nationally in terms of support, with 443,000 fans. This represents a decrease of 15,000 people year on year (down -3.3%), as the Victory experienced their worst season on record to finish in second-last position.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE CITY SOCCER CLUB, MELBOURNE CITY FOOTBALL CLUB, WESTERN UNITED FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD

With its star manager Brisbane Roar tops A-League supporters, while highly trusted W-League draws substantial audience

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Nov-19

New research shows that Brisbane Roar outdid southern rivals to top Roy Morgan’s A-League supporter ladder, with 523,000 fans. Support for the Roar is up 96,000 (+22.5 per cent) on a year ago; high-profile English star player turned manager Robbie Fowler was appointed to helm the team in April. Defending champions Sydney FC were second in fan support, on 444,000 supporters; down significantly on a year ago as delayed stadium construction leaves the club without a dedicated home ground for a second year. Melbourne Victory is again Victoria’s leading club, and third nationally in terms of support, with 413,000 fans. However, the 2018 trophy-winners Perth Glory had the largest percentage increase, adding 94,000 supporters following their first Premiership, an impressive increase of 36.2 per cent on a year ago. Other clubs to experience an increase in support include Adelaide United with 340,000 supporters (up 19.3 per cent), Melbourne City on 178,000 (up 21.9 per cent) and Central Coast Mariners on 123,000 (up 23 per cent). The increases will be welcome news for the sport’s administrators, who have dealt with dropping game attendances in recent years.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, ADELAIDE UNITED FOOTBALL CLUB PTY LTD, MELBOURNE CITY FOOTBALL CLUB PTY LTD, CENTRAL COAST MARINERS FC PTY LTD

Roosters have edge in numbers over Raiders for NRL decider

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Original article by Roy Morgan
Market Research Update – Page: Online : 7-Oct-19

Research by Roy Morgan shows that back-to-back NRL Premiers the Sydney Roosters have 261,000 supporters; their opponent in the 2019 Grand Final, the Canberra Raiders, have only 132,000 supporters, ranking them 15th in the league. Support for the Roosters is also more evenly divided on gender lines, with women comprising 45% of Roosters’ supporters compared to only 40% for the Raiders. The admission of the Roosters to the inaugural NRL Women’s competition in 2018 has boosted the club’s engagement with women. Meanwhile, Raiders’ fans have demonstrated a higher commitment to the game, with 31% going to NRL matches and 82% watching the NRL on TV. In contrast, only 24% of Roosters’ fans go to NRL matches and 71% watch NRL on TV. These are the latest findings from Roy Morgan’s Single Source survey, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians each year in their own homes.

CORPORATES
ROY MORGAN LIMITED, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, CANBERRA RAIDERS, NATIONAL RUGBY LEAGUE

AFL support increases for 2018 Premiers West Coast Eagles as well as the high-flying Lions and the Demons

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Original article by Roy Morgan
Market Research Update – Page: Online : 19-Aug-19

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.100 million supporters, although this is down 74,000 (-6.3%) from a year ago. The 2019 annual Roy Morgan AFL club supporters survey shows that reigning AFL Premiers West Coast Eagles had the biggest increase, lifting their support base by 186,000 (+34%) to 733,000, to be Australia’s second-most widely supported AFL club. Melbourne’s supporter base increased by 44,000 (+22.2%) to 242,000 following the club’s run to the 2018 Preliminary Final, while the Brisbane Lions have increased their support by 84,000 (+19.5%) to 515,000. Collingwood is again the most widely supported Victorian club with 637,000 supporters, ahead of Essendon with 592,000 supporters. Despite holding the two top supporter slots in Victoria, both clubs saw declines in support over the last year. Meanwhile, the Gold Coast Suns has the highest supporter to membership conversion rate, at 39%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, BRISBANE LIONS FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

Sydney FC most popular A-League club ahead of Melbourne Victory

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Original article by Roy Morgan
Market Research Update – Page: Online : 22-Oct-18

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters, an increase of 11.7% over the last year. This follows the club’s back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League Grand Final Champions Melbourne Victory were second with 526,000 supporters, down 8.7% on a year ago. Brisbane Roar are the third most widely supported club in the A-League with 461,000 supporters, down 19.8% on a year ago. Meanwhile, analysis shows that men account for 67% of the 2.75 million A-League club supporters; Sydney FC (72%), Melbourne Victory (71%) and Perth Glory (70%) are among the clubs with the highest proportion of male supporters, while the Western Sydney Wanderers (43%) and the Newcastle Jets (42%) have the highest proportion of female supporters.

CORPORATES
ROY MORGAN LIMITED, THE A LEAGUE PTY LTD, SYDNEY FOOTBALL CLUB, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, BRISBANE ROAR FOOTBALL CLUB PTY LTD, PERTH GLORY SOCCER CLUB PTY LTD, WESTERN SYDNEY WANDERERS FC PTY LTD, NEWCASTLE UNITED SPORTS CLUB LIMITED

Brisbane Broncos hold off Storm surge to lead again for NRL support

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Original article by Roy Morgan
Market Research Update – Page: Online : 17-Sep-18

The Brisbane Broncos have again topped Roy Morgan’s annual National Rugby League supporter ladder with 1.09 million supporters (up 6.5 per cent on a year ago). It is followed by Melbourne Storm, which increased its support by 26.7 per cent to 1.05 million supporters. Seven NRL clubs increased their support in the year to June 2018, including the four most recent NRL Premiers. Roy Morgan is able to analyse the demographic makeup and intentions of NRL supporters across a vast array of important indicators, including the likelihood supporters of different clubs have of wanting to buy a new car in the next four years. A significant 19.9% of supporters of the Canberra Raiders plan on buying a new vehicle in the next four years, clearly higher than for supporters of the other 15 NRL clubs and well above the Australian figure of 11.9%. However, supporters of several other clubs have significantly higher intentions of buying cars in the next four years than the average Australian. These include the Parramatta Eels (17.2%), Melbourne Storm and Sydney Roosters (both 16.9%) and New Zealand Warriors (16.1%).

CORPORATES
ROY MORGAN LIMITED, NATIONAL RUGBY LEAGUE, BRISBANE BRONCOS RUGBY LEAGUE CLUB LIMITED, MELBOURNE STORM RUGBY LEAGUE CLUB LIMITED, CANBERRA RAIDERS, PARRAMATTA EELS, SYDNEY ROOSTERS RUGBY LEAGUE FOOTBALL, NEW ZEALAND WARRIORS LIMITED

AFL Premierships boost support for Tigers, Dogs & Hawks

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Original article by Roy Morgan
Market Research Update – Page: Online : 20-Aug-18

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder, with 1.174 million supporters, although this is down 30,000 (-2.5%) from a year ago. The 2018 annual Roy Morgan AFL club supporters survey shows that the Western Bulldogs have had the biggest increase, lifting their support base by 104,000 (+42.1%) to 351,000 after their drought-breaking 2016 Premiership. Reigning AFL Premiers Richmond also saw a significant jump in support, up by 45,000 (+10.2%) to 487,000; neighbouring club Hawthorn, three-time Premiers between 2013-2015, saw support increase by 17,000 (+3.2%) to 545,000 to become the third most supported Victorian club. Collingwood is the most widely supported Victorian club with 660,000 supporters, just ahead of Essendon with 651,000 supporters. Meanwhile, Melbourne Football Club has the highest supporter to membership conversion rate, at 22.4%.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WESTERN BULLDOGS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, ESSENDON FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB

‘Tigers of (not so) old’ vs. ‘pride of South Australia’ for AFL Flag

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that AFL Grand Finalist the Adelaide Crows have 541,000 fans, which is enough to place the club fifth for total AFL supporters in 2017. Their opponents the Richmond Tigers boast 442,000 supporters around Australia, with one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017. Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades. The age profile of the respective supporter bases underlies why more Adelaide supporters (63.5%) watch the AFL on TV than Richmond supporters (59.8%), and also, conversely, why more Tigers supporters (11.0%) actually play Australian Football compared to only 6.4% of Adelaide supporters.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB

It’s Official: Sydney Swans most widely supported AFL club

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-Sep-17

A Roy Morgan Single Source survey has found that the Sydney Swans boast 1.204 million supporters, making it the most popular Australian Football League club. The Swans have gained 104,000 supporters in 2017, an increase of 9.5% since the team’s 2016 Grand Final appearance. Essendon is the most widely supported Victorian club with 671,000 supporters, while traditional Victorian powerhouse Collingwood has slipped to fourth on the supporter ladder with 663,000 supporters. Roy Morgan Research executive chairman Gary Morgan says Victoria remains the beating heart of the AFL with nearly 3 million supporters buying just under 570,000 AFL club memberships in 2017 – a conversion rate of 19.3% of supporters to members.

CORPORATES
ROY MORGAN RESEARCH LIMITED, SYDNEY SWANS FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, ESSENDON FOOTBALL CLUB, COLLINGWOOD FOOTBALL CLUB, WESTERN BULLDOGS FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB, MELBOURNE FOOTBALL CLUB, ADELAIDE CROWS FOOTBALL CLUB, RICHMOND FOOTBALL CLUB