Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15
A Roy Morgan Single Source survey has found that more than 2.8 million Australians aged 14+ support an A-League team. The survey, which was carried out in the year to December 2014, also shows that 15 per cent support Melbourne Victory, while 12 per cent support 2015 Grand Final rival Sydney FC. Meanwhile, Melbourne Victory supporters are more likely to Buy liquor in an average seven days and eat out (and order takeaway pizza). In contrast, Sydney FC supporters are more likely to go to the pub for a drink only and go to an RSL, Leagues or other club.
CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HONDA AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD