FANS (PERSONS) – AUSTRALIA

Eagles vs Hawks: a head-to-head comparison of the 2015 AFL Grand Final clubs’ supporters

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 30-Sep-15

A Roy Morgan Single Source survey has found that 653,000 Australians aged 14+ support 2015 AFL Grand Finalist the West Coast Eagles, while 498,000 support the Hawthorn Hawks. The survey, which was carried out in the year to June 2015, also shows that West Coast’s fan-base is also a bit more gender neutral, with women making up 44 per cent, compared with 40 per cent of Hawks supporters. Meanwhile, 21 per cent of West Coast fans have actually gone to a match, compared with 35 per cent of Hawthorn supporters, while 15 per cent of Hawks fans and seven per cent of West Coast supporters are financial member of their club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, AUSTRALIAN FOOTBALL LEAGUE, WEST COAST EAGLES FOOTBALL CLUB, HAWTHORN FOOTBALL CLUB

A-League Grand Final: face-to-face with Melbourne Victory and Sydney FC fans

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 13-May-15

A Roy Morgan Single Source survey has found that more than 2.8 million Australians aged 14+ support an A-League team. The survey, which was carried out in the year to December 2014, also shows that 15 per cent support Melbourne Victory, while 12 per cent support 2015 Grand Final rival Sydney FC. Meanwhile, Melbourne Victory supporters are more likely to Buy liquor in an average seven days and eat out (and order takeaway pizza). In contrast, Sydney FC supporters are more likely to go to the pub for a drink only and go to an RSL, Leagues or other club.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE A LEAGUE PTY LTD, MELBOURNE VICTORY FOOTBALL CLUB PTY LTD, SYDNEY FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, GM HOLDEN LIMITED, FORD MOTOR COMPANY AUSTRALIA LIMITED, MITSUBISHI MOTORS AUSTRALIA LIMITED, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, HONDA AUSTRALIA PTY LTD, SUZUKI AUSTRALIA PTY LTD