Original article by Roy Morgan Research
Market Research Update – Page: Online : 28-Oct-16
A Roy Morgan Single Source survey has found that 84.4% of Australians consume chicken in an average week, while 77.0% drink milk and 70.0 % eat bread/toast in the same period. The survey also shows that 89.0% of people who mainly shop at Coles and 88.5% of those who mainly shop at Woolworths eat chicken in any given seven days. Meanwhile, 28.4% of Australians visited at least one fast-food chicken restaurant in any given four weeks in the year to June 2016, compared with 29.2% in the year to June 2015. The proportion of Woolworths and Coles shoppers who visited at least one fast-food chicken restaurant in any given four weeks has fallen from 33.1% to 30.4% and from 30.8% to 30.0% respectively.
CORPORATES
ROY MORGAN RESEARCH LIMITED, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, IGA, ALDI STORES SUPERMARKETS PTY LTD, KFC, RED ROOSTER FOODS, NANDO’S AUSTRALIA PTY LTD