Junk food classified healthy and then advertised on TV

Original article by Harriet Alexander
The Sydney Morning Herald – Page: 3 : 7-Aug-14

Australian Communications & Media Authority rules ban companies from advertising unhealthy food during children’s TV programs in certain time slots. However new Cancer Council New South Wales data show that under the self-classification of food products by signatories to the voluntary Responsible Children’s Marketing Initiative, many snack items are simply treated as if they were healthy. If applying the Food Standards Australia New Zealand nutrient profiling, close to two thirds of all advertisements are in fact for unhealthy foods

CORPORATES
FOOD STANDARDS AUSTRALIA NEW ZEALAND BOARD, CANCER COUNCIL OF NEW SOUTH WALES, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY