Original article by Roy Morgan Research
Market Research Update – Page: Online : 8-Sep-16

A Roy Morgan Single Source survey has found that 2.6 million Australians aged 14+ buy toys and/or games in an average four-week period. The survey, which was carried out in the year to June 2016, also shows that 612,000 people buy toys and/or games from EB Games in an average four weeks, ahead of Kmart (412,000), Big W (349,000) and Target (297,000). Meanwhile, 801,000 Australians buy toys and/or games via the internet, either from an online-only business or the e-commerce channel of a bricks-and-mortar store.

CORPORATES
ROY MORGAN RESEARCH LIMITED, EB GAMES, KMART AUSTRALIA LIMITED, BIG W DISCOUNT STORES, TARGET AUSTRALIA PTY LTD, JB HI-FI LIMITED – ASX JBH, TOYS ‘R’ US (AUSTRALIA) PTY LTD, EBAY AUSTRALIA AND NEW ZEALAND PTY LTD