Original article by Roy Morgan Research
Market Research Update – Page: Online : 9-Nov-15

A Roy Morgan Single Source survey has found that 50.4 per cent of Australians aged 14+ (9.8 million people) shopped at Bunnings in an average four weeks in the year to June 2015, compared with 46.7 per cent in the previous 12 months. The survey also shows that the proportion of consumers who shop at Masters Home Improvement in an average four-week period has risen from 6.3 per cent to 7.7 per cent in the last year, while Mitre 10 recorded growth of 0.1 per cent to 9.4 per cent. However, Bunnings’ rivals have all attracted proportionally more customers who are interested in gardening.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BUNNINGS GROUP LIMITED, MASTERS HOME IMPROVEMENT AUSTRALIA PTY LTD, MITRE 10 LIMITED, HOME HARDWARE, TRUE VALUE HARDWARE LIMITED, WOOLWORTHS LIMITED – ASX WOW