Original article by Roy Morgan Research
Market Research Update – Page: Online : 26-May-16
A Roy Morgan Single Source survey has found that 1.9 million Australians aged 14+ play golf either regularly or occasionally, and they are more likely to go on holiday than the average Australian. The survey, which was carried out in the year to December 2015, also shows that people who play golf either regularly or occasionally are considerably more likely than the average Australian to name Queensland as the state they would most like to visit on holiday in the next two years: 49.6 per cent compared with the population average of 40.6 per cent. Victoria (49.2 per cent) and New South Wales (47.9 per cent) also rate higher for golfers on their holiday wish-lists than for the average Australian. In fact, the only state which golfers have a below-average interest in visiting is South Australia.
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