Original article by Roy Morgan Research
Market Research Update – Page: Online : 10-Feb-16

A Roy Morgan Single Source survey has found that 10 per cent of Australians aged 14+ took Berocca in the year to December 2015. The survey shows that Berocca consumption varies by age, but it notably has two distinct peaks: it rises sharply from teenagers up to 22-24 year-olds, when 19 per cent take Berocca at least once in a 12-month period; the rate of consumption then declines throughout the late 20s and 30s to just below the norm, but bounces back up throughout the 40s to a secondary peak of 15 per cent among 45-49 year-olds before its popularity again declines. Meanwhile, Essendon supporters are 39 per cent more likely than average to have had Berocca in the past year, while AFL supporters overall are eight per cent more likely.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ESSENDON FOOTBALL CLUB, AUSTRALIAN FOOTBALL LEAGUE