HORSE RACING – VICTORIA

5.6 million will watch 2016 Melbourne Cup

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Nov-16

Today’s Melbourne Cup will be one of the most-watched sporting events of the year, with 5.6 million Australians 14+ (29%) expected to tune in to watch the race on TV, new research from Roy Morgan shows – but the audience has flipped over the past decade from being mostly under 50 to mostly over 50. The Melbourne Cup’s audience has declined by almost a million Australians over the last decade from 6.5 million (39%) in 2006. However the horse race on the first Tuesday every November remains among the most-watched sporting events in the country: just behind the AFL Grand Final (6.4 million) and State of Origin matches (6.0 million) – and ahead of the NRL Grand Final (5.3 million).

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP

Tabcorp, Sportsbet saddle up for year’s biggest day

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Original article by Sarah-Jane Tasker
The Australian – Page: 21 : 1-Nov-16

Tabcorp expects to process some five million bets on the 2016 Melbourne Cup itself and 10 million on the day of the race. The TAB App is expected to be used to place about 25 per cent of bets. Meanwhile, Sportsbet CFO Ben Sleep forecasts that the online bookmaker will process about four million bets, reaching a peak of 20,000 per second. Tabcorp CEO David Attenborough forecasts that Qewy will win the Cup.

CORPORATES
TABCORP HOLDINGS LIMITED – ASX TAH, SPORTSBET AUSTRALIA, THE EMIRATES MELBOURNE CUP, TATTS GROUP LIMITED – ASX TTS

Fairytale Cup viewing figures open era of streaming success

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Original article by Michael Bodey
The Australian – Page: 5 : 5-Nov-15

The 2015 Melbourne Cup attracted an average TV audience of 2.931 million nationally. An average of 2.068 million people watched the race in Australia’s capital cities, compared with 2.178 million in 2014. However, the Seven Network’s live stream attracted an additional 342,000 views. The post-race presentation boasted an average metropolitan audience of 1.788 million.

CORPORATES
THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, SKY RACING, OZTAM PTY LTD

Melbourne Cup and Emirates a sponsorship triumph

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Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Oct-15

A Roy Morgan Single Source survey has found that 4.7 million Australians (or 24.5 per cent of the population) associate principal partner and naming-rights sponsor Emirates with the Melbourne Cup. The survey, which was carried out in the year to June 2015, also shows that 47 per cent of Australians who say they "always watch" the Melbourne Cup on TV associate Emirates with the race, while 37 per cent of occasional viewers are aware of the link. In contrast, 15.7 per cent of the population associate the Australian Open Tennis’s major sponsor Kia with the tournament and 10.8 per cent associate Toyota with the AFL.

CORPORATES
ROY MORGAN RESEARCH LIMITED, THE EMIRATES MELBOURNE CUP, EMIRATES AIRLINES, AUSTRALIAN OPEN TENNIS, KIA MOTORS AUSTRALIA PTY LTD, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, AUSTRALIAN FOOTBALL LEAGUE, TELSTRA CORPORATION LIMITED – ASX TLS, NATIONAL RUGBY LEAGUE, THE A LEAGUE PTY LTD, HYUNDAI MOTOR COMPANY AUSTRALIA PTY LTD, COMMOTION SYSTEMS, QANTAS AIRWAYS LIMITED – ASX QAN, AUSTRALIAN FORMULA ONE GRAND PRIX, FOSTER’S GROUP LIMITED, SKY CHANNEL PTY LTD, AUSTRALIAN ASSOCIATED MOTOR INSURERS LIMITED, RACING VICTORIA LIMITED, VICTORIA RACING CLUB LIMITED

Flags to be banned after Araldo death

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Original article by Patrick Bartley, Deborah Gough, Tammy Mills
The Age – Page: 8 : 6-Nov-14

Victoria Racing Club will prohibit people from taking flags into horse areas at Flemington racetrack for the remainder of the Spring Racing Carnival. The 150-metre winners’ race will also not be used on Oakes Day and the Emirates Stakes meeting. "Araldo" had to be put down after injuring a leg when he reacted to an Australian flag being waved while returning to his enclosure following the Melbourne Cup

CORPORATES
VICTORIA RACING CLUB LIMITED, RACING VICTORIA LIMITED, THE EMIRATES MELBOURNE CUP, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, THE BMW CAULFIELD CUP

Big betters back Fawkner

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Original article by John Stensholt
The Australian Financial Review – Page: 3 : 4-Nov-14

Admire Rakti remains the firm favourite to win the 2014 Melbourne Cup, with one punter placing a $A50,000 bet on the Japanese horse at the Call of the Card. "Fawkner" has also proven to be popular with punters, who are hoping that the Australian-owned horse can win in a field that is dominated by foreign horses. "Fawkner" is owned by businessman Lloyd Williams

CORPORATES
THE EMIRATES MELBOURNE CUP, CROWN MELBOURNE LIMITED, CROWN RESORTS LIMITED – ASX CWN, GODOLPHIN RACING, THE BMW CAULFIELD CUP

It’s Vic-tory or bust

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Original article by John Stensholt
The Australian Financial Review – Page: 2 : 3-Nov-14

Admire Rakti is the favourite to win the 2014 Melbourne Cup, although the last horse to win the race carrying 58.5 kilograms was in 1972. Five-year-old gelding "Signoff" has emerged as a contender for the Cup after winning the Lexus Stakes. The horse is partly owned by Australian businessman Gerry Ryan. Lloyd Williams-owned "Fawkner" is also highly regarded to win the Melbourne Cup

CORPORATES
THE EMIRATES MELBOURNE CUP, JAYCO CARAVAN MANUFACTURING

Cream of the crop at carnival

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Original article by Lucille Keen
The Australian Financial Review – Page: 7 : 31-Oct-14

The Big Group handles the catering for some of the exclusive marquees at the Melbourne Cup. Big Group director Bruce Keebaugh notes that the Melbourne Cup is now a major networking event for a lot of companies. Tabcorp, Lexus and Emirates are among the companies that will have marquees at the 2014 Melbourne Cup

CORPORATES
THE BIG GROUP, THE EMIRATES MELBOURNE CUP, TABCORP HOLDINGS LIMITED – ASX TAH, LEXUS AUSTRALIA, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, EMIRATES AIRLINES, LION PTY LTD, J BOAG & SON LIMITED, JOHNNIE WALKER, DIAGEO AUSTRALIA LIMITED, SPOTLESS GROUP HOLDINGS LIMITED – ASX SPO, GINGERBOY PTY LTD, EZARD, ATTICA BRASSERIE AND BAR PTY LTD