Coles to expand its private label offering

May 1, 2024roymorgansocial Leave a comment

Original article by Eli Greenblat
The Australian – Page: 13 & 19 : 1-May-24

Coles Group has reported that its total sales rose by 3.4 per cent to $10.03bn in the March quarter. Its supermarket division’s sales were up 5.1 per cent to $9.07bn, with sales of private label grocery products rising by 8.8 per cent to $3.1bn. In contrast, its liquor store division’s sales fell by 1.9 per cent to $786m. Coles CEO Leah Weckert says cost-of-living pressures weighed on liquor sales during the quarter, but also help boost sales of ‘home brand’ grocery products. Weckert adds that Coles is responding to the latter trend by expanding its range of private label products, including the more premium Coles Finest range.

CORPORATES
COLES GROUP LIMITED – ASX COL

Shoppers switching to cheaper brands as cost of living hits

October 24, 2023roymorgansocial Leave a comment

Original article by Matt Bell
The Australian – Page: 15 : 24-Oct-23

Research by Emarsys shows that the cost-of-living crisis has prompted 63 per cent of Australian consumers to buy cheaper brands, compared with 49 per cent of consumers globally. Emarsys CEO Joanna Milliken says consumers have become more focused on saving money rather than factors such as brand loyalty or sustainability. Milliken suggests that many consumers are likely to switch permanently to cheaper brands. Emarsys is an omnichannel subidiary of software group SAP; its survey comprised 2,000 consumers in Australia and 10,000 globally.

CORPORATES
EMARSYS, SAP AG

Woolworths needs to fix more than its Homebrands

March 30, 2016roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 11 : 30-Mar-16

Marketing Focus’s Barry Urquhart says Woolworths will need to market a change in branding for its entry-level private-label products in the same way it markets national brands. Woolworths intends to phase out the Homebrand name in favour of Essentials, in a bid to counter perceptions that the private-label products of rival grocery chains are of better quality. Melbourne Business School’s Mark Ritson says Woolworths should also seek to reposition its other private-label brands.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, MARKETING FOCUS PTY LTD, MELBOURNE BUSINESS SCHOOL, PRINCIPALS, COLES SUPERMARKETS AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD

Woolworths turns back on Homebrand

March 29, 2016roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 13 & 18 : 29-Mar-16

Australian-listed Woolworths will drop the Homebrand name for its entry-level range of private label products. The branding will be phased out in favour of the similarly-priced Essentials brand, in order to counter the widely-held view that the generic products of rivals Coles and Aldi offer better quality. Homebrand was launched in 1983, and currently features a much broader range of products than the Essentials range. About $A1.4bn worth of Homebrand products are sold each year.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, CREDIT SUISSE (AUSTRALIA) LIMITED, MORGAN STANLEY AUSTRALIA LIMITED, CAPILANO HONEY LIMITED – ASX CZZ, BEECHWORTH HONEY

Supermarkets cut prices in private-label drive

October 8, 2015roymorgansocial Leave a comment

Original article by Catie Low
The Australian Financial Review – Page: 27 : 8-Oct-15

Research by Deutsche Bank shows that Woolworths reduced the cost of its private-label grocery products by nine per cent in the September 2015 quarter. Rival Coles in turn reduced its house brand prices by seven per cent during the period. Meanwhile, the prices of branded products at Woolworths fell by 0.8 per cent and rose by 5.7 per cent at Coles. Woolworths says it has invested some $A250m on price reductions since early 2015.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, DEUTSCHE BANK AG, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIAN BUREAU OF STATISTICS

Grated, sliced and block: home brands the Big Cheese

July 15, 2015roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 14-Jul-15

A Roy Morgan Single Source survey has found that 84 per cent of Australian grocery buyers (or 11.8 million people) purchase cheese in an average four weeks. The survey, which was carried out in the year to March 2015, also shows that 9.4 million grocery buyers purchase block cheese in an average four-week period, with supermarket brands (2.3 million buyers) and Bega (2.2 million) being the most popular. Meanwhile, just over 6.3 million Australians buy grated/shredded cheese in an average four weeks, and 5.4 million purchase sliced cheese. Supermarket brands are also the most popular among buyers of both grated/shredded and sliced cheese.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BEGA CHEESE LIMITED – ASX BGA, KRAFT FOODS (AUSTRALIA) LIMITED

Home-brand products have a way to go with grocery buyers

May 22, 2015roymorgansocial Leave a comment

Original article by Roy Morgan Research
Market Research Update – Page: Online : 21-May-15

A Roy Morgan Single Source survey has found that 47% per cent of Australians aged 14+ who are main grocery buyers say they will go out of their way for a bargain. The survey, which was carried out in the year to December 2014, also shows that 70 per cent of main grocery buyers stick to their favourite brands for most things they buy, and just 38 per cent buy more store-brand products than well-known brands. However, 63% of grocery-buyers who usually shop at Aldi say they buy more store-brand products than well-known brands, while 60 per cent are willing to go out of their way for a bargain.

CORPORATES
ROY MORGAN RESEARCH LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS LIMITED – ASX WOW, AUSTRALIAN SAFEWAY STORES PTY LTD, FOODLAND AUSTRALIA LIMITED

Woolworths faces $1b hit from price cuts

May 20, 2015roymorgansocial Leave a comment

Original article by Sue Mitchell
The Australian Financial Review – Page: 27 : 20-May-15

Morgan Stanley estimates that Aldi’s private-label grocery products cost 27 per cent less than Woolworths’ Select brand and six per cent less than Coles Group’s home brand. However, Aldi products cost 21 per cent more than Woolworths’ entry-level Homebrand. Tom Kierath of Morgan Stanley warns that Woolworths’ earnings could fall by between 5.09 per cent and 33 per cent if it reduces the prices of its private-label products to boost its competitiveness.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, COLES GROUP LIMITED, WESFARMERS LIMITED – ASX WES, ALDI STORES SUPERMARKETS PTY LTD, MORGAN STANLEY AUSTRALIA LIMITED, CITIGROUP PTY LTD

Retailers ‘will lose out to Chinese’

July 29, 2014roymorgansocial Leave a comment

Original article by Blair Speedy
The Australian – Page: 18 : 29-Jul-14

Dominant supermarket chains Coles and Woolworths have been urged to raise their farmgate prices, or risk losing supply as primary producers instead export to the lucrative market in China. The warning has come from Federal Agriculture Minister Barnaby Joyce, who noted that the companies are selling white label milk for just $A1 a litre when consumers in China are prepared to pay $A7 or more. Joyce also said he fully backed a Federal Court case by the Australian Competition & Consumer Commission against Coles, over alleged unconscionable conduct in its relations with food sector suppliers

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, WESFARMERS LIMITED – ASX WES, COLES GROUP LIMITED, AUSTRALIA. DEPT OF AGRICULTURE, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, FEDERAL COURT OF AUSTRALIA, ALDI STORES SUPERMARKETS PTY LTD, NORCO CO-OPERATIVE LIMITED, MURRAY GOULBURN CO-OPERATIVE COMPANY LIMITED

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