Original article by Roy Morgan Research
Market Research Update – Page: Online : 1-Jun-15
A Roy Morgan Single Source survey has found that 50 per cent of Australian women aged 14-54 bought sanitary pads in an average four weeks in the year to December 2014. Meanwhile, 33 per cent bought tampons and 24 per cent bought panty liners. Around one in 10 women in this age group bought all three feminine products in an average month. The research also shows that tampons are most widely bought in Tasmania (38 per cent of women aged 14-54), but women there are less inclined than in other states to buy pads (46 per cent) or liners (20 per cent).
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